The Iterative Podcast

Jeff Liu and Justin Louie are the co-founders of Jenfi (YC W20). Jenfi lends to small businesses in Southeast Asia based on revenue. Jenfi has raised US$2.1M in funding.

Before Jenfi, Jeff was the co-founder and CEO of GuavaPass, and Justin was the CTO of Guavapass. GuavaPass raised US$5M before being acquired by ClassPass in 2019.

In this episode, we talk about where they are from, how they got into startups, how they met, where their ideas come from, what it's like to be a 2nd-time founder and advice for 1st-time founders, and much more.

In our first episode, Brian and Hsu Ken answering the following questions.

If you're thinking about starting a startup, this is where you should start.

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Brian Ma

Brian is a General Partner at Iterative. Prior to Iterative, he was the Co-Founder and CEO of Divvy Homes (a16z, GIC). In 2014, he and Elpizo Choi started Weave (YCS14). In 2009, he started Decide.com an early machine learning company that predicted the future price of consumer goods. It was acquired by eBay in 2013. In 2005, he was one of the first PMs at Zillow before they launched. Brian has a BS in Computer Science and Electrical Engineering from the University of Washington.

Hsu Ken Ooi

Hsu Ken is a General Partner at Iterative. Prior to Iterative, he was the Chief Product Officer of Workmate, an on-demand blue-collar staffing platform in Southeast Asia. In 2014, he was VP of Product at Weave (YCS14). In 2009, he started Decide.com was an early machine learning company that predicted the future price of consumer goods. It was acquired by eBay in 2013. Hsu Ken has a BS in Mathematics and Statistics from the University of Washington.

Iterative

Iterative is a YC style accelerator focused exclusively on Southeast Asia by the founders of Divvy (a16z, GIC), Weave (YCS14), Decide (acquired by eBay) who have collectively raised $100M+ in VC. Iterative invests US $150K into early-stage startups twice a year then works with them intensely for 3 months culminating in a Demo Day.