By Marco Ciappelli

A conversation with Sarah Squire, Senior Technical Architect at Ping Identity

Times have changed quite a bit since cybersecurity was even a word. Now it is most definitely a thing, a problem, a cost, and also a value. 

Let’s assume that you are a cybersecurity professional and you want to enhance the cybersecurity posture of your company, and let’s assume that you need money to make it happen. What do you do? 

You go to upper management or to the board, you ask for cash, and it is a plausible scenario that you get a big fat no, or a very skinny maybe, because there are other priorities on the table, such as product development, operational expenses, marketing and all the fun stuff that helps to make sales and drive the bottom line.    

The fact that cybersecurity sounds boring and the fact that it is mostly perceived as a cost doesn’t help your chance for success.

But is that true?

In this conversation, Sarah and I spoke about some interesting research that addresses exactly the topic of cybersecurity as an asset that contributes to the brand perception and brand value.

Some of the points discussed in this podcast are:

Consumers do care about their security, their personal data and their privacy more than ever before - and your customers, or potential customers, will change their behavior if your company is the subject of a successful cyber attack.

The results from this research - which was run in the US, UK, France, and Germany - are not surprising to me, but they might be quite shocking and hopefully motivating for many business owners.

78% of the total participants said that they would stop shopping online with a brand if it gets breached - and 36% would stop engaging with a brand both on and offline.

This is not just about missing sales; it is also about losing the brand support and promotion that comes from a positive customer/brand interaction and engagement on social media.

Now the link with cybersecurity takes it to a whole new level. Now it becomes an asset that contributes to - or the lack of damage - a company bottom line.

Not all customers are alike, and Sarah and I talk about some statistics related to the generational differences we see when it comes to personal data security and privacy.

You have probably heard about the concept of “Trust and transparency.” You have heard it before, and you are going to listen to it here, too. This time, however, it is tied to the enormous role that reputation plays in the backbone of today’s brands. 

I believe that the value of a brand cannot be faked anymore; its core is in the emotions that people feel about it and nothing speaks as loudly and as effectively as positive action.

I would like to end this chronicle reminding you all that your brand - company or personal - is not what you think it is, but what the customers think it is.

I am hitting the play button now.

Let’s listen.

____________________

For more The Cyber Society Podcast and discover what other topics are covered by the ITSPmagazine's team...

> https://www.itspmagazine.com/itsp-chronicles/cybersecurity-as-a-branding-value-for-companiesit-is-not-a-cost-it-is-an-investment

In today’s episode, Sean Martin connects with Aaron Guzman and Daniel Miessler to take a look at the new edition of the OWASP Top 10 for the Internet of Things.

This project, which began in 2014, contains a lot of work related to identifying the risks, vulnerabilities and controls necessary to safely deploy and use Internet-connected devices at work, at home and in society.

Aaron and Daniel walk us through the top 10 list, giving us some insight into each item and how it can have an impact on how things are built, implemented and broken.

While the goal of the IoT top 10 is to simplify the view for these 3 target audiences (builders, implementers, breakers), the surrounding project elements within the OWASP environment and some of the partner projects outside of the OWASP ecosystem can really make a difference in how we approach IoT security moving forward.

In today’s podcast, we discuss the topic of Data Privacy Day and so much more around the concept of data privacy and how it can change shape according to who is looking at the information, when, and from what angle. It’s all about perspective.

Unusual Gathering | Episode XVIII

Conversations At The Intersection Of IT Security And Society

Guests

Lisa Hawke | Kevin Gosschalk

Hosts

Sean Martin | Marco Ciappelli

This Episode:

The Perception of Privacy and How it Changes Depending on Your Perspective

We recorded this week’s Unusual Gatherings Weekly Podcast on January 28, 2019, which happens to be Data Privacy Day, an international effort coordinated by NCSA (National Cyber Security Alliance — aka Stay Safe Online) to create awareness about the importance of respecting privacy, safeguarding data and enabling trust.

While the half-day seminar brought together a large number of media outlets from around the country to attend the event live at LinkedIn’s headquarters in San Francisco, ITSPmagazine is proud to be THE media partner for this event. We believe so much in what the NCSA stands for and what they are doing that we are also working diligently on an ongoing strategic alliance with the NCSA; expect great things from us as we support all that they work so passionately for!

—————

In today’s podcast, we discuss the topic of Data Privacy Day and so much more around the concept of data privacy and how it can change shape according to who is looking at the information, when, and from what angle. It’s all about perspective.

The main title for the Data Privacy Day event was A New Era In Privacy

We sure agree that it is, and this is exactly what you will hear us talking about in this conversation.

—————

Thank you to today's episode partner: NCSA

Visit their directory page on ITSPmagazine to learn more:

https://www.itspmagazine.com/company-directory/staysafeonline

Learn more about sponsoring the Unusual Gatherings Podcasts:

https://www.itspmagazine.com/talk-show-sponsorships

Learn more about supporting our quest by joining us on Patreon

If you can donate $1/month, you can help us to make a difference.

https://www.patreon.com/itspmagazine

Would you like to participate in more Unusual Gatherings?

No problem ... https://www.itspmagazine.com/itspmagazine-unusual-gatherings/

In today’s chat, Selena Templeton and Sean Martin connect with Vanessa Pegueros, VP & CISO of DocuSign, to get a sneak peek into what she'll be discussing at Solving Our Cybersecurity Talent Shortage during RSA Conference 2019.

All our RSA Conference coverage, including these chats on the road, is made possible by the generosity of our sponsors. We’d like to thank edgescan, Bugcrowd, and STEALTHbits for their support and encourage you to have a look at their directory listing on ITSPmagazine to see how they can help you with your risk, security and compliance programs.

Edgescan: https://www.itspmagazine.com/company-directory/edgescan

Bugcrowd: https://www.itspmagazine.com/company-directory/bugcrowd

STEALTHbits: https://www.itspmagazine.com/company-directory/stealthbits

For more Solving Our Cybersecurity Talent Shortage podcasts, please visit: https://www.itspmagazine.com/BetterTogetherSeminarRSAConference2019SanFrancisco

For more Chats on the Road to RSA Conference 2019, please visit:

https://www.itspmagazine.com/itsp-chronicles/chats-on-the-road-to-rsa-conference-2019-san-francisco

Ladies and Gentlemen,

 welcome to the Intersection of IT security and society, welcome to ITSPmagazine.

This is Marco Ciappelli, and you are NOT about to listen to another episode of my podcast series The Cyber Society.

Although Selena, Sean and I have our own favorite topics and we each run a column, ITSPmagazine has more columns that we host and co-host, depending on the topic and the guest.

This podcast can be found on both The Academy and An InfoSec Life, together with many more enlightening conversations with knowledgeable and entertaining guests.

On today’s episode, the guest is a great friend of ITSPmagazine that Sean Martin and I had the pleasure of meeting and recording a podcast with at Bsides L.V. last summer. Her name is Kathleen Smith and she is the Chief Marketing Officer for veteran-owned ClearedJobs.Net and CyberSecJobs.Com

On this conversation, I am joined by the marvelous Selena Templeton who will help me dig into a subject that is very dear to Kathleen: the importance of volunteering in the cybersecurity community as an opportunity for learning new technical and non-technical skills that benefit personal growth and support career advancement.


Volunteering is good for the people who do it and for the company that supports it. 



Listen to the findings of Kathleen’s survey of industry professionals, learn why volunteering is beneficial for both the volunteers and the organizations, and hopefully you will get the motivation to get involved yourself, to enable and support it as a business or, if you are already actively involved, you might get an extra tip to get the best out of this experience.

We truly hope that you enjoy this conversation. As you will be able to tell, we had a great time and we cannot wait for another conversation to happen the next time that we meet at the intersection of IT security and society.

Ready to listen to this podcast? 



Of course you are.

Enjoy!

Find more of The Academy articles and the link to the Survey Findings on Kathleen's Blog here:

https://www.itspmagazine.com/itsp-chronicles/a-conversation-about-the-importance-of-volunteering-in-the-cybersecurity-community

For this conversation, I am joined by Sean Martin and our guests is:

Kelvin Coleman | National Cyber Security Alliance Executive Director

What’s the title of today’s story?

January 28 is Data Privacy Day. The remaining 364 days of the year are Data Privacy Days.

Here is what it is about:

Data Privacy Day 2019 Reminds Businesses and Consumers About the Value of Personal Data and the Need to Protect It

In this new era of privacy, the National Cyber Security Alliance will underscore the value of personal information by informing businesses about the critical need to respect consumer privacy and safeguard data.

New Era in Privacy: Monday, Jan. 28 at 2 p.m. to 5 p.m. PSTNCSA will host a timely event – entitled  A New Era in Privacy ‒ streamed live from LinkedIn in San Francisco, CA on Monday, Jan. 28. Join us via livestream to learn about timely issues from leading privacy experts that impact both business and consumers.

Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe and is officially led by NCSA in North America. Verizon and Visa are Contributing Sponsors of the 2019 privacy awareness campaign. VISA and Verizon are Contributing Sponsors of the 2019 privacy awareness campaign. Yubico, Mozilla and Trend Micro are Participating Sponsors. The hashtag for NCSA’s privacy campaign efforts is #PrivacyAware.

The National Cyber Security Alliance (NCSA) is the nation’s leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness. NCSA works with a broad array of stakeholders in government, industry and civil society. NCSA’s primary partners are DHS and NCSA’s Board of Directors, which includes representatives from ADP; Bank of America; CDK Global, LLC; CertNexus; Cisco; Cofense; Comcast Corporation; ESET North America; Facebook; Google; InfoSec Institute; Intel Corporation; Marriott International; Mastercard; Microsoft Corporation; Mimecast; NXP Semiconductors; Raytheon; Salesforce; Symantec Corporation; Visa and Wells Fargo. NCSA’s core efforts include National Cybersecurity Awareness Month (October); Data Privacy Day (Jan. 28); STOP. THINK. CONNECT.™, the global online safety awareness and education campaign co-founded by NCSA and the Anti-Phishing Working Group with federal government leadership from DHS; and CyberSecure My Business™, which offers webinars, web resources and workshops to help businesses be resistant to and resilient from cyberattacks. For more information on NCSA, please visit staysafeonline.org/about-us/overview/.

We truly enjoyed this conversation with the new NCSA Executive Director Kelvin Coleman. He is a great guy and an experienced leader that we are happy to follow and support here at ITSPmagazine.

Enjoy the conversation and do not forget to fight the good fight with us.

Let’s listen.

___

For more Podcasts about The Cyber Society and to know more about what is happening at the intersection of IT security and society: https://www.itspmagazine.com/the-cyber-society

This is a conversation about a topic very dear to us here at ITSPmagazine; it is not by accident that one of our first columns when we started our publication was ‘An Infosec Life,’ and since then many cybersecurity professionals have joined our podcasts, sharing their stories with us and, of course, with our audience.

Unusual Gathering | Episode XVII

Conversations At The Intersection Of IT Security And Society that is also part of our Chats On The Road To RSA Conference | San Francisco 2019

Guests

Gary Hayslip | Rick McElroy

Hosts

Sean Martin | Marco Ciappelli

This Episode: Why the Role of CISO Sucks and What We Should Do to Fix It!

This is a conversation about a topic very dear to us here at ITSPmagazine; it is not by accident that one of our first columns when we started our publication was ‘An Infosec Life,’ and since then many cybersecurity professionals have joined our podcasts, sharing their stories with us and, of course, with our audience.

Both Gary and Rick have been on a number of our podcasts and webcasts, and it makes us proud to know that we have contributed to bringing this very important topic to the large stage of RSA Conference!

Thanks to our episode sponsors:

Edgescan - https://www.itspmagazine.com/company-directory/edgescan

Bugcrowd - https://www.itspmagazine.com/company-directory/bugcrowd

STEALTHbits - https://www.itspmagazine.com/company-directory/stealthbits

Learn more about sponsoring the Unusual Gatherings Podcasts:

https://www.itspmagazine.com/talk-show-sponsorships

Learn more about supporting our quest by joining us on Patreon

If you can donate $1/month, you can help us to make a difference.

https://www.patreon.com/itspmagazine

Would you like to participate in more Unusual Gatherings?

No problem ... https://www.itspmagazine.com/itspmagazine-unusual-gatherings/

Ladies and Gentlemen,



Welcome to the Intersection of IT security and society. Welcome to ITSPmagazine.

This is Marco Ciappelli, and you are about to listen to another episode of my podcast series The Cyber Society.

Let's face it: the future is now. 

We are already living in a cyber society, so we need to stop ignoring it or pretending that it is not affecting us.


Here is where IT security and society truly intersect. Here is where we discuss the impact that technology and cybersecurity — or the lack of — have on our everyday life.

Here is where we look at all the internet-connected conveniences, we raise our voices and call for awareness, and we educate ourselves about information security, privacy, and cyber safety.

Because there is no better place than here, and no better time than now, to talk about the future of this digitally connected world.

_______________________

For this conversation I am joined by Sean Martin and our guests are:

Howard A. Miller


Director Tech Secure® Division, LBW Insurance
and


Sandra Lollino


Independent Associate with LegalShield and IDShield services



They’re both board members for the non-profit association Secure The Village.

What’s the title of today’s story?

Cyber Insurance For Individuals Is Coming.
Will It Make People More Or Less Secure?



Here is what it is about:


If you’re looking for Insurance companies, go where the risk is.

As the industry has made the big move into offering cyber insurance to corporations, some are now expanding to offer cybercrime related coverage to individuals and households.



Will this make consumers care even less about protecting themselves and being aware? Are insurance companies going to audit them before quoting and bonding them, or is it just a numbers game?

What are the options? What’s covered and what’s not? How do you define cyber risk at a personal level? And, most of all, can money really compensate for the violation of someone’s emotions, psychological damage, identity theft and loss of personal data?

We discuss the consequences of a cyberattack on individuals and families as it goes way beyond the material financial damage, and we wonder if the option of enrolling in cyber insurance protection is going to help increase cyber awareness or make it worse and further numb us all?


What do you think?

What do we think?

Listen up and find out.

_____

May I interest you in more of The Cyber Society Podcast?

Marvelous!

Here you go: https://www.itspmagazine.com/itsp-chronicles/cyber-insurance-for-individuals-is-coming-will-it-make-people-more-or-less-secure