What does it really take to scale beyond the messy middle of business?
In this candid conversation, I sit down with my client, my friend, and the woman whos team runs the entire back end of my business, Erin Lindstrom, founder and CEO of Commonwealth Co. Together we talk about one of the most overlooked growth stages in entrepreneurship: the jump from survival to true support. We get into why so many women get stuck around the $200K-$500K mark, the hidden costs of hyper-independence, and how to know when it's time to stop doing everything yourself.
We explore the difference between hiring for tasks versus hiring to feel genuinely supported, why most entrepreneurs accidentally become managers instead of leaders, and how building the right support systems can create more freedom, creativity, and overflow. This episode is part business strategy, part energetic expansion, and part permission slip to stop carrying it all alone.
In this episode, I cover:
Timestamps:
00:00 Show Intro and Mission
01:05 Meet Erin Lindstrom
02:42 Commonwealth Co Explained
03:29 Hiring to Feel Held
04:54 The 250K Messy Middle
05:30 Babysitter Lesson in Ops
09:04 CEO Money Mindset Shift
12:07 Who to Hire and Manage
14:40 Scaling Without Losing Intimacy
15:59 Trust and Team Dynamics
18:20 Why a Support System Wins
25:56 Creative CEOs Need Flex
30:32 Truthful Team Feedback
31:51 Leadership Not Perfection
33:02 Creative Process Through Doubt
34:27 North South Pole Support
36:37 Human Being CEO Framework
40:21 Investing Beyond Survival
44:52 Bigger Plate Capacity Shift
45:54 From Survival to Overflow
53:24 High Level Mirrors and Honesty
55:41 How to Work Together
57:41 Overflow Closing Message
Erin Lindstrom is the founder and CEO of Commonwealth Co., a boutique growth and operations company helping coaches, educators, and online business owners scale without becoming the bottleneck in their own business. After watching founders spend years juggling employees, contractors, freelancers, and agencies, Erin built a different model — a carefully curated team that already knows how to work together. Through strategy, systems, technology, and execution, Commonwealth helps growing businesses increase revenue, improve profitability, and create more capacity for what comes next.
The most common thing new clients say? "Where have you been all my life?"
Follow Erin on Instagram @erinlindstrom https://www.instagram.com/erinlindstrom/
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