Additional Resources:

• Book: Finding Your EDGE Discover Jeremy’s inspiring book to unlocking your talent and purpose. Peaking at #2 on Amazon's Life Transformation books chart, it's a must-read for anyone seeking clarity and personal transformation.

• Clarity Cards™ A powerful self-reflection and leadership tool featuring 53 questions to spark purpose-driven conversations and breakthrough insights.

• JeremyHaselwood.com Visit for more tools, templates, and resources that support both nonprofit growth and personal development.

Episode Summary:

Welcome to Season 2 of The Jeremy Haselwood Show, where the focus shifts from digital fundraising to personal development and life transformation. In this powerful premiere episode, Jeremy introduces the 5 Forces of Balance, a framework designed to help you navigate the push and pull of life’s demands and stay centered through it all. Drawing from lessons in his book Finding Your EDGE, Jeremy helps listeners explore what it means to truly live in alignment and how to intentionally recalibrate when life feels off track.

Key Takeaways:

1. The 5 Forces of Balance:

   • Personal
   • Professional
   • Health
   • Family 
   • Spiritual 

• The Power of Awareness:

  • We often push forward in one area of life while unknowingly neglecting another.
  • Awareness helps us avoid burnout and live in alignment with our values and goals.

• Rebalancing in Real Life:

  • Jeremy shares personal stories of imbalance and recovery, offering practical steps for reflection and realignment.

• Applying the Framework:

  • Use the 5 Forces as a check-in system—ask yourself regularly: “Where am I in or out of balance?”
  • Pair the framework with journaling or tools like the Clarity Cards™ for deeper insight.

Notable Quotes:

• “If you feel like something’s off in your life, it probably is. The key is figuring out where the imbalance lies—and doing something about it.”
• “You can’t be in peak performance mode in one area if another area is quietly breaking down.”

Call to Action:

Ready to realign and reclaim your balance? Follow Jeremy on Instagram @jeremy.haselwood for daily insights and inspiration. Pick up a copy of Finding Your EDGE and grab your deck of Clarity Cards™ to start your personal growth journey today.

 

If you enjoyed this episode, follow The Jeremy Haselwood Show for more insights into digital fundraising and nonprofit innovation. Connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for updates and tips.

Additional Resources:

• The 21-Day Digital Fundraising Startup Course A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive.

Lyrics:

I just want to thank you For Listening to Season 1 with me I just want to (pause) thank you For spending your time with me     13 years have passed since my last recording Now I’ve got a podcast pass along and support it.   Season 1 here we go it’s for all my nonprofits, Raising money online, I got a pocket full of topics,    Push play from the top let the learning unfold. Then just chill….’til the next episode.    Ep 1 I set it off with website tips How to get more subscribers and gifts that stick.    Ep 2 was all about the Tuesday of Giving No kidding, nothing but love is what i’m sending.    Ep 3 we touched in email hygiene You’ll be in email jail if your lists aren’t clean   Ep 4 we touched on Lo-ri’s analytics No more Or it’s And with digital intentions   Ep 5 oh man, I still don’t understand How so many org don’t have an annual plan   Ep 6 want to make a monthly impact? Learn to build a monthly giving program from scratch.   Ep 7 learn about creative that converts Sit with Todd B and me see what it can be worth   Ep 8 the takeaway was nothing light Have a plan because you know a disaster will strike   Ep 9 Vernicia peeled it on back Showed you tactics that small orgs can adapt   Ep 10 got in to boosting email lists Got 10 tips that mixed diff styles like this   And that’s it, the summary of the first seas, Go back and listen and subscribe for me please   Season 2 up next based on my best selling book, Finding Your Edge yep, yep i’m about to cook   To a look or a listen, I’ll help you craft that vision I’m just getting started, come back and pay visit

If you enjoyed Season 1 of The Jeremy Haselwood Show, don’t forget to follow or subscribe so you’ll be the first to hear about Season 2, where Jeremy will explore personal development and life transformation. Connect with Jeremy on Instagram @jeremy.haselwood and leave a review to help others discover the podcast.

• The 21-Day Digital Fundraising Startup Course A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive.

Episode Summary:

In the final episode of Season 1, Jeremy delves into the cornerstone of successful nonprofit digital fundraising: email acquisition. Learn how to grow a high-quality email list, the critical importance of maintaining email hygiene, and why focusing on quality over quantity makes all the difference. Packed with actionable insights, this episode offers 10 proven tactics for building an engaged email audience that aligns with your nonprofit’s mission and vision.

Key Takeaways:

1. The Value of an Email:

   • Email is foundational to digital fundraising, offering a high ROI compared to other channels like social media or direct mail.
   • Beyond the inbox, email lists can be used for targeted digital advertising on platforms like Facebook and Google.

2. 10 Tactics for Email Acquisition:

   • Homepage Optimization: Place prominent email forms on your homepage and high-traffic pages with compelling calls to action.
   • Interactive Tactics: Use surveys, polls, or quizzes to engage visitors and capture emails.
   • Volunteer and Event Registrations: Collect emails at events and follow up with tailored welcome series.
   • In-Person Engagement: QR codes at events or retail locations make it easy for supporters to sign up.
   • Local Influencers: Partner with influencers to expand your reach and gain new email subscribers.
   • Direct Mail Campaigns: Send postcards with QR codes or URLs to capture emails from targeted audiences.
   • Email Appends: Use data services to find email addresses for existing donors while segmenting for quality tracking.
   • Petition Campaigns: Tap into social causes to collect emails via platforms like Change.org or Care2.
   • Free Training Courses: Create educational content to attract highly engaged subscribers.
   • Paid Media: Use Facebook and Google ads to drive email signups.

3. The Importance of a Welcome Series:

   • Customize your welcome emails to reflect the acquisition channel, building rapport and engagement from the start.

4. Maintaining Email Hygiene:

   • Regularly clean and segment your email lists to ensure high deliverability and engagement.

5. Quality Over Quantity:

   • Focus on acquiring subscribers who are genuinely interested in your mission to foster long-term relationships and better conversion rates.

Notable Quotes:

• “Email acquisition isn’t just about growing a list; it’s about building meaningful relationships with people who believe in your mission.”
• “Quality over quantity every time—5,000 engaged subscribers will always outperform 20,000 uninterested ones.”

If you enjoyed this episode, follow The Jeremy Haselwood Show for more insights into digital fundraising and nonprofit innovation. Connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for updates and tips.

Additional Resources:

• The 21-Day Digital Fundraising Startup Course A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive.

Episode Title: Big Nonprofit Lessons for Smaller Nonprofits Episode Number: S1:E8 Host: Jeremy Haselwood Guest: Vernicia Respress, Digital Marketing Leader Duration: [Insert Duration]

Episode Summary:

In this episode, Jeremy sits down with Vernicia Respress, a digital marketing leader with over 19 years of experience who has raised more than $150 million for nonprofits, including Habitat for Humanity. Together, they explore key lessons learned from large nonprofits that smaller organizations can apply to their digital fundraising strategies. From campaign innovation and donor engagement to leveraging Giving Tuesday and building robust monthly giving programs, this episode offers actionable insights for nonprofits of all sizes.

Key Takeaways:

1. Learning from Larger Nonprofits:

   • Large nonprofits like Habitat for Humanity offer valuable lessons on integrating campaigns, leveraging celebrity advocates, and testing strategies to optimize results.
   • Smaller nonprofits can adapt these lessons by tapping into local influencers and prioritizing their budgets strategically.

2. The Power of Giving Tuesday:

   • Giving Tuesday is a million-dollar opportunity for organizations like Habitat, thanks to integrated strategies combining email, social media, direct mail inserts, and matching gifts.
   • Smaller nonprofits are encouraged to start small and focus on digital channels for cost-effective engagement.

3. Monthly Giving as a Core Strategy:

   • Habitat’s Hope Builders program emphasizes the importance of donor cultivation and ease of giving.
   • Smaller organizations can adopt similar practices by creating flexible, user-friendly donation processes and offering meaningful donor updates.

4. Innovation and AI in Fundraising:

   • AI tools can streamline copywriting, data analysis, and donor communication, enabling nonprofits to work more efficiently.
   • Nonprofits should embrace an innovation budget to test and implement new strategies, ensuring they stay ahead in a rapidly evolving digital landscape.

5. Integrated Campaign Planning:

   • Coordinating across all communication channels ensures consistency in messaging and maximizes donor engagement.
   • Smaller nonprofits can uncover blind spots and opportunities by maintaining an integrated campaign calendar.

Notable Quotes:

• “Innovation isn’t just about technology; it’s about creating a culture that’s open to new ideas and dedicated to growth.”
• “Donors need to see consistency in your messaging, whether it’s online, in the mail, or at an event—it builds trust and amplifies your impact.

If this episode resonated with you, follow The Jeremy Haselwood Show to stay informed on the latest fundraising strategies. Connect with Jeremy on Instagram @jeremy.haselwood and leave a review to help others find the show.

• The 21-Day Digital Fundraising Startup Course A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com Visit for tools, templates, and resources to help your nonprofit prepare for disaster fundraising and more.

Episode Summary:

Disasters aren’t a matter of if but when. In this episode, Jeremy provides a comprehensive guide for nonprofits to build a disaster response fundraising program. Drawing from his experiences growing up in tornado-prone Oklahoma and working with nonprofits during times of crisis, Jeremy shares a step-by-step framework to prepare, execute, and follow up on fundraising efforts during disasters. Learn how to create a proactive plan that ensures your organization is ready to serve your community when they need it most.

Key Takeaways:

1. The Importance of Preparedness:

   • Disasters demand immediate response. Being prepared with fundraising strategies saves time and maximizes impact during critical moments.
   • Proactive planning creates stability and ensures peace of mind amidst the chaos.

2. The Three Phases of Disaster Response:

   • Before the Disaster: Plan ahead with SWOT analysis, creative assets, and audience building through email and SMS acquisition.
   • During the Disaster: Deploy prepared assets, activate “war room” operations, and execute fundraising campaigns with speed and precision.
   • After the Disaster: Follow up with donors, update stakeholders, and share the impact of their contributions to maintain transparency and trust.

3. Creative Assets to Prepare:

   • Email series (3-7 versions per disaster type).
   • Pre-designed social media posts, website banners, and campaign donation pages.
   • Disaster-specific ad kits for platforms like Facebook and Google.
   • A “report back” landing page for ongoing updates post-disaster.

4. Engaging Donors Year-Round:

   • Build your email and SMS lists consistently with value-driven content like disaster preparedness tips.
   • Create a disaster donor welcome series to nurture new supporters and keep them engaged.

5. Maintaining Sensitivity:

   • Craft messaging that is empathetic to donors who may also be affected by the disaster.
   • Encourage support without being opportunistic or tone-deaf during crises.

Notable Quotes:

• “Disaster fundraising isn’t about being opportunistic; it’s about being prepared to meet urgent needs when they arise.”
• “Preparation today ensures your nonprofit can make a greater impact tomorrow.”

If you enjoyed this episode, follow The Jeremy Haselwood Show for more expert insights, and connect with Jeremy on Instagram @jeremy.haselwood for tips and updates.

• The 21-Day Digital Fundraising Startup Course This course is perfect for nonprofits looking to launch or refine their digital fundraising efforts in just three weeks. Gain actionable insights, proven frameworks, and tools to kickstart your success.

• The Giving Tuesday Blueprint Designed for nonprofits eager to make the most of Giving Tuesday, this comprehensive guide provides strategies for planning, promoting, and executing a high-impact campaign.

• The Digital Fundraising Blueprint Explore Jeremy’s book on Amazon for in-depth strategies and actionable advice to elevate your digital fundraising efforts.

• JeremyHaselwood.com Discover tools, templates, and resources to help your nonprofit grow and thrive.

Episode Summary:

In this episode, Jeremy welcomes Todd Bemis, a creative powerhouse with over 25 years of experience in nonprofit fundraising. Together, they discuss how nonprofits can craft digital creative that captures attention, tells compelling stories, and ultimately converts audiences into donors. From copywriting tips to visual strategies and testing techniques, this episode is a must-listen for nonprofit professionals seeking to elevate their digital campaigns.

Key Takeaways:

1. Copywriting for Multi-Channel Campaigns:

   • Direct mail and digital campaigns require tailored approaches, but maintaining a unifying campaign theme across channels is essential.
   • Keep digital copy concise, conversational, and engaging, while direct mail allows for more formal storytelling.

2. Optimizing Visuals:

   • Prioritize authentic, impactful images that convey dignity and success, avoiding overly staged or exploitative visuals.
   • Balance production quality to ensure content looks professional yet relatable.

3. Testing to Maximize Impact:

   • Focus on subject lines for email success and use A/B testing to refine content across email and social media.
   • Test different visual and messaging strategies for specific audience segments, such as younger versus older donors.

4. Leveraging AI Tools:

   • AI can save time by generating variations of text and images, but human oversight ensures accuracy and donor trust.
   • AI-generated content can be used effectively for campaigns but should align with your nonprofit’s mission and tone.

5. Best Practices for Digital Creative:

   • Optimize emails for mobile and dark mode to ensure readability and engagement.
   • Use video strategically, especially on social media, to enhance storytelling while keeping donation pages distraction-free.

6. Common Pitfalls to Avoid:

   • Avoid overproducing content that appears too polished or corporate.
   • Ensure all creative elements align with your nonprofit’s values and resonate with your audience.

Notable Quotes:

• “Good digital creative isn’t just about looking great—it’s about telling a story that connects and inspires action.”
• “Testing isn’t just a best practice; it’s how you learn what works for your audience and improve over time.”

 

If you’re ready to enhance your fundraising strategy, follow The Jeremy Haselwood Show and connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn.

Additional Resources:

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon, for in-depth digital fundraising strategies.
• Visit JeremyHaselwood.com for tools and resources to elevate your nonprofit’s efforts.
• Take Jeremy's online courses, The Digital Fundraising Blueprint (based on the book), The Giving Tuesday Blueprint, or the 21 Day Digital Fundraising Quick Start.

  Episode Summary:

In this episode, Jeremy dives into one of the most powerful strategies for nonprofit fundraising: monthly giving programs. From setting up a program to retaining and engaging monthly donors, Jeremy provides a comprehensive framework to help nonprofits build stable revenue streams and deepen relationships with donors. Whether you’re starting from scratch or looking to improve an existing program, this episode is packed with actionable insights and best practices to take your monthly giving strategy to the next level.

Key Takeaways:

1. Why Monthly Giving Matters:

   • Provides a predictable revenue stream for nonprofits, easing financial planning and resource allocation.
   • Increases donor retention rates and builds stronger long-term relationships.

2. Steps to Build a Monthly Giving Program:

   • Develop a Value Proposition: Craft compelling messaging that highlights the impact of monthly contributions.
   • Create a Unique Brand: Establish a name, logo, and identity for your monthly giving community.
   • Define Giving Levels: Offer tiered options with corresponding donor benefits.

3. Six Approaches to Messaging:

   • Impact-driven storytelling.
   • Recognizing donors as part of a meaningful community.
   • Highlighting the convenience of automated giving.
   • Scaling impact with clear dollar-to-impact statements.
   • Offering exclusive benefits.
   • Creating urgency with emotional appeals.

4. Retaining and Engaging Monthly Donors:

   • Welcome and acknowledge donors immediately.
   • Build emotional ties through personalized updates and storytelling.
   • Offer flexibility for upgrades, pauses, and payment options.
   • Provide clear transparency on how funds are used.

5. Best Practices:

   • Regularly test and refine your strategies to meet donor expectations.
   • Use multiple touchpoints (email, social media, direct mail) to keep donors engaged.
   • Encourage long-term relationships through major gifts, planned giving, or volunteer opportunities.

Notable Quotes:

• “A successful monthly giving program transforms your organization by providing stability and continuous impact.”
• “Recurring donors are not just financial supporters—they’re emotionally invested in your mission.”

For more tips and strategies, follow The Jeremy Haselwood Show and connect with Jeremy on Instagram @jeremy.haselwood. Additional Resources:

• Check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon, for in-depth guidance on digital fundraising strategies.
• Visit JeremyHaselwood.com for tools, templates, and more resources to elevate your nonprofit’s fundraising efforts.

Episode Summary:

In this episode, Jeremy breaks down how nonprofits can build a comprehensive annual digital fundraising program. Whether you’re just starting out or looking to enhance your existing efforts, this episode provides a step-by-step guide to create campaigns, set goals, and integrate digital strategies with other fundraising channels like direct mail. Learn how to plan your entire year, engage your donors across multiple channels, and streamline your digital fundraising efforts for long-term success.

Key Takeaways:

1. Audit Your Current Fundraising Program:

   • Identify what’s working and define success through metrics like revenue, ROI, and donor retention.
   • Understand your messaging across different campaigns and channels.

2. Set Fundraising Goals:

   • Establish specific, measurable objectives such as increasing donor retention, growing average gifts, or launching a monthly giving program.

3. Resource Audit:

   • Evaluate your capacity for email, web updates, graphic design, social media, SMS fundraising, and campaign management.
   • Use tools like Canva’s free nonprofit program or work with external partners if needed.

4. Develop Offers & Messaging:

   • Break down the costs of your services to create tangible offers, such as “$25 provides meals for a week” or “$100 covers a night of shelter.”
   • Focus on making the impact clear to donors.

5. Plan Year-Round Campaigns:

   • Map out your fundraising calendar month-by-month with a mix of campaigns, e-newsletters, and donor engagement initiatives.
   • Key campaigns include monthly giving drives, seasonal appeals, Giving Tuesday, and year-end fundraising.

6. Build Campaign Assets:

   • Each campaign should include tailored emails, social media posts, donation pages, and optional SMS or online ads.
   • Integrate QR codes into direct mail to streamline the giving process.

7. The Importance of Planning:

   • Create a detailed calendar and assign responsibilities to ensure seamless execution.
   • Use insights from the current year to refine and optimize future campaigns.

Notable Quotes:

• “Digital fundraising is no longer a ‘nice-to-have.’ It’s a necessity for nonprofits looking to thrive in today’s multi-channel world.”
• “One campaign at a time, one month at a time—that’s how you build a sustainable annual program.”

• Explore the Giving Sciences Barometer at GivingSciences.com for free insights into donor trends.
• For more on digital fundraising strategies, check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon.
• Visit JeremyHaselwood.com for more resources and tools to elevate your nonprofit’s fundraising.
• Follow Jeremy on Instagram here for inspiration and tips in your timeline

Episode Summary:

In this episode, Jeremy sits down with Lori Collins, a leading expert in data and analytics for nonprofits, to discuss how organizations can leverage analytics to strengthen fundraising and donor engagement. Lori shares valuable insights into charitable giving trends, the impact of economic factors like inflation, and strategies to maximize multi-channel donor engagement. From discussing the importance of relational fundraising to understanding donor motivation, this episode is packed with data-driven advice to help nonprofits make smarter decisions and boost their impact.

Key Takeaways:

1. Why Donors Give: Lori explores what motivates people to give charitably, highlighting shifts like increased personal responsibility among donors and the role of economic trends.

2. Trends in Fundraising:

   • The shift toward fewer donors giving more, a trend amplified by the rising number of nonprofits and growing economic challenges.
   • How multi-channel engagement, combining digital and direct mail, can enhance donor loyalty and lifetime value.

3. Digital vs. Direct Mail: Lori and Jeremy discuss the ongoing debate between digital and direct mail fundraising, revealing why a balanced, mixed-media approach often yields the best results.

4. The Giving Sciences Barometer: Lori introduces her new tool, the Giving Sciences Barometer, which offers real-time insights into donor sentiment and economic indicators that impact giving.

Notable Quotes:

• “We live in a mixed-media world – finding the right balance between digital and direct mail is key.”
• “Perception drives giving just as much as economic reality; understanding this can help nonprofits strategize effectively.”

Call to Action:

For more episodes, be sure to follow The Jeremy Haselwood Show, and connect with Jeremy on Instagram @jeremy.haselwood to stay updated.

Episode Summary:

In this episode, Jeremy dives deep into email hygiene, a crucial topic for maintaining strong digital fundraising results. He shares strategies to clean up your email list, improve deliverability, and avoid “email jail,” where poor list quality can hurt open rates and sender reputation. Learn how to detox your email lists, boost open rates, and ensure that your messages reach the right inbox. By following these steps, you’ll be on your way to an inbox that rocks!

Key Takeaways:

1. Why Email Hygiene Matters: Clean email lists ensure higher deliverability, which is essential for fundraising success. Jeremy highlights a cautionary tale of a nonprofit that faced disastrous results after neglecting their email hygiene.

2. Understanding Email “Jail”: Low engagement and poor list quality can lead your emails to the dreaded spam folder. Learn how Google, Yahoo, and other providers use algorithms to decide whether emails go to inboxes or spam.

3. Steps to Improve Email Hygiene:

   • IP Warm-Up: Gradually send emails over a period of days to improve sender reputation.
   • Segmenting & Suppression: Only send emails to active users who’ve opened an email in the last 6-12 months to keep engagement high.
   • Third-Party Verification: Tools like Kickbox, ZeroBounce, and EmailListVerify can cleanse your list by identifying active, inactive, and suspicious emails.

4. Reengagement Campaigns and Best Practices:

   • Use dedicated IP addresses for improved reputation.
   • Regularly cleanse email lists—ideally once or twice a year.
   • Archive inactive emails to repurpose for social media and advertising, such as on Facebook Lookalike audiences.

Notable Quotes:

• “If you want a healthy email program, you have to go beyond just collecting emails – it’s about quality over quantity.”
• “Cutting down your email list might sound scary, but a lean, engaged list beats a massive, unresponsive one every time.”

Call to Action:

Subscribe to The Jeremy Haselwood Show for more insights on digital fundraising, and connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for questions or further guidance.

Additional Resources:

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon for comprehensive digital fundraising strategies.
• Check out JeremyHaselwood.com for more resources and tools to boost your email and digital fundraising success.