The Jim Galiano Show: Help for Freelancers & Solopreneurs

I doubt that there’s anyone who wouldn’t like to market their services more effectively in 2019. Building your personal brand can help you do just that. With the personal brand approach, you become the face of the business. Your personal brand differentiates you from others in your niche the same way your personality does in the offline world.

If you’re tired of marketing approaches that require extra time, effort, and expense, the personal brand approach may be just what you’re looking for.

Today, I’d like to share a few words of encouragement with you. I know a lot of you out there are really struggling to sell your online services. Some of you have hit a ceiling with your income and are struggling to break through it. Others are overwhelmed by all the options and advice that’s out there and you’re not sure what to try next?

If that’s you, today’s podcast is designed to help you get back on track and to feel better about what you’re doing and why you’re doing it.

I started out as a builder, not a seller. I loved the creative process. Then, I realized the key wasn’t building the thing… it was selling it! Without a sales process in place, money doesn’t exchange hands and you struggle to get by.

Thankfully, there’s a way to SELL without SELLING. As crazy as that may sound, it really does work! That and more in today’s podcast.

I’m happy and thankful for the business we’ve had in 2018. That said, I believe there’s a better plan for the new year. Maybe you feel the same? I’m talking about creating a better plan for the new year. With 2018 nearing its end, this is a good time to really give it some thought.

Are you happy with the direction your business is headed in? If you are, that’s great. That means you can improve on what you’re doing as you head into the new year. If not, this is a good time to start putting together a better plan. In today’s podcast, I’m going to share with you some ideas to help make 2019 your most profitable year yet.

Small adjustments can have a major impact on your bottom line. If that sounds good to you, I think you’ll love today’s podcast.

Timing is everything in business. One of the easiest ways to make money is to sell what people are already buying. The alternative is risky. As good as an idea may seem, the market may not be ready for it yet. As we close out 2018, I want to take a look at what services are selling… and what will probably continue to sell well through 2019.

Sound interesting? Then join me for today’s podcast.

The easiest way to increase your sales is by focusing on creating and selling VALUE. In this podcast, I will show you how to present the kind of numbers your potential clients and customers will understand.

You don't have to struggle to prove what your service is worth. There’s a better way, and I can help you get started.

I'm guessing you're more than ready to say goodbye to charging rock-bottom prices?

That and more in today’s podcast.

In today’s podcast, I’m going to share some thoughts on the Art and Science of CHANGE. Imagine being able to add a new skill or service to what you already have 21 days from now?

Is it possible? Science says it is. You can have a solid foundation that you can build on for the rest of your life in only 21 days.

Sound interesting? That and more in today’s podcast.

I recently read an article that said there are 52 types of marketing. Another article said there were around 157 types. Is there any wonder why there is so much confusion around this topic?

Today I want to talk about Direct Marketing. I’m going to share the approach that I’ve learned and refined over the last few decades online. We’ll also look at how you can apply this to your own business.

That and a few other insights are waiting for you in today’s podcast!

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A business colleague (who was former special ops in the military) shared the backward planning technique. They used it when planning missions in the military. Later, he used the method to grow his business.

Although it sounded simple enough, in theory, I never used it in practice until much later. It was then that I discovered that backward planning activates parts of the brain that are dormant during the common method of “forward planning.”

The results? A recent study showed that backward planning led to much higher levels of success and performance for those who used it. That and more in today’s podcast!

Back in my college days, branding was taught with an emphasis and focus on designs, color, and various types of imagery. Today, it’s taught with more of an emphasis on personal style and marketing.

Will learning more about Branding help you build your business? It will if you get beyond the theory part… and sometimes, that’s not so easy to do!

For more, join me for today’s podcast!