The Jonathan Hawkins Show

This was a fun one and has so much relevant content for realtors looking to up their game. We talk about the benefits of a productive mindset, locking down pillars of lead generation, why and when to refer a client, social media marketing tools, commissions and much much more!!

It is very powerful. But before I start on that, I want to say that if you're just writing a message, copying it and pasting it and just spamming people, it's actually going to be the, you know, the drastic opposite for you. Uh, you need to be personal and you're essentially given a platform to talk to whatever, whatever that person is, a celebrity, a brand, another person, you know, somebody, you look up to, somebody who looked down on whatever it is, like it's giving you that opportunity. There's no guarantee that said person is going to reply back to you, but it's a lot more likely that they would reply to you if you've actually sent a message as opposed not too. So going into real estate, you know, I pretty much bugged somebody for almost two years because they were a real estate investor. They are doing quite a bit of work, not only in my area but all over the country.

And I'm like, man, that would be so great to work with these people and to do some of the things that they're doing. And, uh, I actually did a deal with them probably a year, about a year after, which was something that I brought to them. And I just, you know, kept on it like, Hey, what's up? You guys need anything, you know? And uh, about a year two, they reached out to me and they're like, hey, we have this listing in Laguna beach. We want you to take it. And I was like, great. Like anybody who calls you for, you know, come listen call, it's great. Well, they're like, yeah, we're thinking it's about $2 million. What do you think? Well, I went and I looked and did my research and whatnot and I was like, I think I could sell this thing for like 2.8 million. They're like, no, that's impossible.

Long Story Short, I sold it for two, eight to five and that was through social media. Like that's how we connected. I had another person that I sold another house too. She multiple people do this, you know, hey, I've been following me for like a year and a half and we're, you know, we're ready to sell house. Like, and we've never talked. Um, you know, if you have that person that's just commenting or liking your stuff, like I don't personally recommend going jumping into DNS. Like, Hey, you like them, you know, you liked the house on one, two, three main shoot, the video that I just posted, are you going to buy, sell our house right now? Like I don't like, like doing it that way. Um, I disliked using it just for just opportunities. I mean I've, I've talked to what I would believe some phenomenal people through social media that has led to where I'm standing right now.

And a lot of that does come back to just reaching out. Uh, if they don't reach out, like I wouldn't just start sending him a message every single day. But you know, what you need to do through social media and in your DMs is, you know, don't reach out with a question, reach out like, this is how I can provide value to you. Hey, this is what I was thinking you did this and what if I can do this for you? Like, reach out to provide value through your channels. And that's kind of reciprocate and that's going to lead to referrals. So the DM should not be you initially just like, Hey, what can you do for me? It's like, Hey, this is what I can do for you. I saw you post this, or I saw this happen. Like, this is what I'm thinking. What are your thoughts? And that'll lead to a lot better interactions on direct message as opposed to you getting blocked.

We are back! We’ve made a few changes in our format, equipment and more. Let me know what you think! In this episode, Kevin DaSilva Realtor and I go all over the spectrum discussing door knocking, email marketing and more.

Don’t forget to subscribe as our #REalAdvice Podcast will be published every Tuesday at 9:00am PST. We have some phenomenal guests in store and can’t wait to share their advice with you.

Please leave some comments below letting me know your thoughts on the new format. Thanks!

Are you up to date on all of the new Instagram features? The new cut story feature native in the app? The new watch long video ad? The close friends section? And SO much more! I am covering those updates and answer your questions! 🙌

Tim Macy joins us this episode to talk through strategies using video to build relationships with our clients. Be sure to comment your questions below!

This episode we talk with Devin Tryan about what it takes to become a prospecting machine!

Want to learn how to book over 150 appointments per month? What if I told you it was super easy and everything you need to do is on this video? Be sure to comment your questions below!

Q&A with Jonathan Hawkins discussing social media, technology and more!