The Journal of Josh Pears

Employer branding is the brand your candidates meet first. Here is why most hiring funnels contradict the brand, and a five-minute audit to find the seam.

Price tells customers what your brand is worth before they read a word. Here is what pricing signals, what discounting does, and the 4 positions to pick from.

A brand name is the shortest statement of what a business is. Here are the 7 types of names and the 5 tests every name has to pass before you print a single thing.

No creative is a neutral position. The wrong creative is active damage. Most brand failures are not failures of execution, they are failures of diagnosis. The wrong person took the brief.

Most brands have a visual identity. Almost none have a sonic one. In a world where your logo appears on a YouTube pre-roll, a mobile app, a podcast ad, and a smart speaker, all in the same day, the brands that only exist visually are only half present.

A complete, easy-to-follow guide for building a brand that is completely indistinguishable from every other brand in your category. Results guaranteed.

Most businesses spend everything on marketing, something on design, and nothing on brand. That is building a house from the roof down. The foundation is branding. Everything else follows.

An artist's obligation is to their own vision. A designer's obligation is to the audience they are designing for. These are not the same job, and confusing them is one of the most expensive mistakes a business can make.

Starbucks lost $21.9 billion in brand value in one year. Nike shed $14.2 billion in two. Brand magic does not disappear on its own. Brands give it away, one small decision at a time.

In 1988, an advertising agency presented Nike with a tagline that one of its own copywriters almost did not pitch because she thought it was too simple. The line was three words. Dan Wieden wrote it in about fifteen minutes the night before the presentation, inspired by the last words of a convicted murderer before []