March 2025, Talking points:

Social media landscapes and TicTok success

Vanity metrics vs real sales

Reframing competition (other small businesses should be allies)

Scientific approach to testing changes vs feeling it

Picking a strategy

Authenticity and consistency as a marketing strategy

Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com

January 2025, Talking points:

Navigating life stress as an entrepreneur

The importance of diversification of online income streams

You (or your past self) as your avatar & further refinement

Hypothesis testing, data interpretation, and linked indicators of success

Clarification of avatar, value, and communication through marketing

Motivating employees beyond a paycheck

Matt’s current focus: Completing the webstore. Data driven review of operational efficacy - Follow @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Gaining clarity around his avatar and the value on offer. Silent contemplation - Follow @zacpphillips & zachary-phillips.com

September 2024, Talking points:
- What does success even look like?
- Effective communication of expectations and roles to employees
- Leveraging the power of employees to scale businesses
- Outsourcing all tasks that can be more efficiently performed by others
- The meta skills of problem solving & skill attainment being more important than the skill itself
- A willingness to fail as a necessary process of learning the craft and producing quality
- The importance of mental health as a function of business growth
- Tripling down on what is working until that leverage point is maximised
- How to capitalise on viral success
- Knowing the soft and hard bottlenecks that are stopping growth
- 10x is easier than 2x thinking - book recommendation
- Focusing on success metrics (profit) over vanity metrics (social media numbers)
- Focusing on authenticity as a social media strategy

Matt’s current focus: Setting up and releasing a website and online store with SEO optimised
Follow: Matt @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Building up the online shop, adding the collection of audio files and video files for purchase. Start promoting Hunt Your Own Shadow
Follow: Zac @zacpphillips & zachary-phillips.com

August 2024, Talking points:
- How to transition from employee to entrepreneurship
- Using mental reframes and mindset shifts to overcome business challenges
- Hiring your 1st employee profitably
- The importance of trust, consistency and self awareness
- Iterative learning, the ‘shotgun’ approach, and try/fail cycles as a method of improvement
- Matt’s ‘3 ways to get paid’ - money, assets, & learning
- What is the next boss and how will you beat it?

Matt’s current focus: Stepping out of service and into a managerial roll, with a look to being able to take time off
Follow: Matt @thebeardedpigau & thebeardedpig.com.au

Zac’s current focus: Transitioning Hunt Your Own Shadow from free to paid and tweaking the email grab
Follow: Zac @zacpphillips & zachary-phillips.com