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The JOY CEO episodes

  • Episode 51: Divorce, Identity & Reclaiming Your Power: How to Stop People Pleasing with Kara Francis
    Summary:

    In this honest and deeply empowering conversation, Lori sits down with divorce and relationship coach Kara Francis to talk about what really happens when women stop living the life they’re “supposed” to live—and start choosing themselves instead.

    Kara shares how witnessing her sister’s divorce first inspired her to become a divorce attorney, and how years later, her own divorce pushed her into a profound identity reckoning. After realizing many women didn’t just need legal guidance—but emotional support, clarity, and healing—she transitioned from law into coaching.

    Together, Lori and Kara unpack the fear, grief, people-pleasing, and identity loss that often come with unhappy marriages and major life transitions. Kara walks listeners through her four-phase coaching framework and explains why reclaiming your truth is often the first step toward reclaiming your power.

    This episode is a powerful reminder that you don’t need permission to want a different life—and that choosing yourself doesn’t make you selfish. It makes you honest.

    🔑 Key Takeaways:Your Identity Can Get Lost Inside “Supposed To”

    Kara shares how years of people-pleasing and following a traditional life script left her disconnected from herself before her divorce.

    Audience follow-up → Where in your life are you making choices based on expectation instead of truth?

    Divorce Is Emotional—Not Just Legal

    As a former attorney, Kara realized many women weren’t struggling most with paperwork—they were struggling with fear, shame, grief, and uncertainty.

    Audience follow-up → What kind of emotional support do you need during hard transitions that logic alone can’t solve?

    Fear Usually Centers Around Kids and Finances

    Kara explains that the two biggest fears women often face when considering divorce are:

    • “Will my kids be okay?”
    • “Will I be financially okay?”

    She shares why clarity and support matter more than having every answer figured out upfront.

    Audience follow-up → Are you waiting to feel 100% certain before allowing yourself to make a decision?

    You Don’t Need a “Bad” Partner to Leave

    One of the most powerful parts of the conversation centers around women feeling guilty for leaving relationships that look “fine” from the outside.

    Kara reminds listeners that unhappiness, disconnection, or losing yourself are valid reasons to reevaluate your relationship.

    Audience follow-up → Have you been minimizing your own needs because someone else isn’t “bad enough” to justify change?

    Reclaiming Your Power Happens in Phases

    Kara walks through her four-phase coaching framework:

    1. Own Your Reality
    2. Return to Your Truth
    3. Reclaim Your Power
    4. Move Forward in Wholeness

    She explains why healing isn’t about becoming someone new—it’s about reconnecting with who you already are.

    Audience follow-up → Which phase are you currently in right now?

    Staying Small in Relationships Doesn’t Mean You’re Weak

    Many high-achieving women feel confident professionally but small, silenced, or disconnected inside their relationships.

    Kara explains how self-abandonment can quietly happen over time—and why awareness is the first step toward change.

    Audience follow-up → Where have you learned to shrink yourself to maintain peace or approval?

    🔎 Mentioned in the Episode:
    • Kara’s transition from divorce attorney to coach after recognizing the emotional gaps in traditional divorce support
    • Her personal divorce journey during 2020 and major move from Chicago to New York City
    • The emotional toll of people-pleasing and losing your sense of self in relationships
    • Kara’s four-phase coaching framework for navigating divorce and identity rebuilding
    • Listener Q&A about long-term unhappy marriages, “good” partners, and fear around leaving
    • The importance of building support, clarity, and self-trust before making major life decisions

    ✨ Reflection Prompts:
    • What truth about your life have you been avoiding?
    • Are you making decisions from fear—or from alignment?
    • Where have you confused keeping the peace with keeping yourself?
    • What would choosing yourself actually look like right now?
    • If you fully trusted yourself, what decision would become clearer?

    🧠 Who This Episode Is For:
    • Women navigating divorce, separation, or relationship uncertainty
    • High-achieving women struggling with people-pleasing or identity loss
    • Anyone feeling disconnected from themselves inside a relationship
    • Women questioning whether they’re allowed to want something different
    • Listeners rebuilding confidence, self-trust, and emotional clarity after major life transitions

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    Book a Leadership Strategy Call with Lori: loripine.com

    Connect with Kara Francis on her Website, Instagram

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    43 min
  • Episode 50: Stop Overachieving, Start Being Seen

    Summary:

    In this deeply personal solo episode, I’m pulling back the curtain on what visibility really requires—and why it’s not just about strategy, but identity.

    I share a defining moment from my childhood that shaped how I learned to be seen, and how that experience quietly turned into a “vow” to stay safe by overachieving instead of fully expressing myself. If you’ve ever found yourself doing all the right things but still holding back your voice, this episode will likely hit close to home.

    I walk you through how your brain is trying to protect you (even when it’s keeping you small), and introduce one of my favorite tools—the “hula hoop” concept—to help you separate what’s actually yours to carry from what isn’t.

    Most importantly, I offer three simple but powerful shifts that will help you own your narrative before anyone else does—so you can stop waiting to be recognized and start showing up as the leader you already are.

    This isn’t about becoming more visible by doing more. It’s about becoming more visible by deciding who you are before the room does.

    🔑 Key Takeaways:

    Visibility Is an Identity Practice

    I’ve learned that being seen isn’t just about speaking up—it’s about who you believe you are when you do. When your identity feels safe, your visibility becomes natural.

    👉 Audience follow-up: Where in your life are you still tying your visibility to validation instead of self-trust?

    The “Vows” You Didn’t Know You Made

    I share how a childhood moment shaped the way I showed up for years—and how many of us create invisible rules about staying safe by not being fully seen.

    👉 Audience follow-up: What’s a moment from your past that may have influenced how you show up today?

    Your Brain Is Trying to Protect You

    That hesitation you feel? It’s not weakness—it’s protection. But what once kept you safe might now be keeping you small.

    👉 Audience follow-up: Where might your protection patterns be holding you back from real visibility?

    The Hula Hoop Concept

    I use this tool to remind myself what’s in my control—and what’s not. Other people’s opinions live outside the hoop, but the meaning I assign to them stays inside.

    👉 Audience follow-up: What are you currently carrying that doesn’t belong in your “hula hoop”?

    Own Your Narrative Before Anyone Else Does

    I break down three simple moves: name what you’re bringing, decide who you’re there for, and choose what it means about you—before anyone else gets to decide.

    👉 Audience follow-up: Before your next meeting, how can you intentionally define your role and voice?

    Visibility That Compounds

    Every time you show up as yourself, it builds. Real visibility isn’t a one-time act—it’s something that grows with every honest expression.

    👉 Audience follow-up: What’s one small way you can show up more fully this week?

    🔎 Mentioned in the Episode:

    The “hula hoop” framework for boundaries and control

    How identity shapes visibility more than strategy ever will

    The concept of “protective patterns” and overachievement

    Three practical moves to own your voice and narrative

    ✨ Reflection Prompts:

    Where am I performing instead of expressing?

    What story have I been letting others write about me?

    What would it look like to decide who I am before I walk into the room?

    🧠 Who This Episode Is For:

    Ambitious women who are doing all the right things—but still feel unseen

    Leaders ready to stop overperforming and start expressing

    Professionals navigating visibility, confidence, and self-trust

    Anyone who wants to own their voice, story, and presence—fully and unapologetically

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    • Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    30 min
  • Episode 49: How to Build Your Personal Brand Without Feeling Fake | PR & Visibility Strategy with Kate Haranis

    Summary:

    In this strategic and empowering conversation, Lori sits down with Kate Haranis—a reputation and public relations strategist—to unpack what it really means to be visible in a way that feels aligned, intentional, and impactful.

    Kate shares how her work centers on helping leaders “tell better stories” so their external reputation reflects their true value—not a curated or performative version of success. Drawing from her experience across nonprofits, PR agencies, and Fortune 500 companies, she breaks down how visibility isn’t about being the loudest in the room—it’s about showing up in the right rooms, with clarity and purpose.

    This episode is a must-listen if you’ve ever felt stuck being “known” only within your inner circle or unsure how to step into a bigger conversation without losing authenticity. It’s not about chasing attention—it’s about building a reputation that opens doors.

    If you’re ready to be seen for your real work—and leverage that visibility for growth—this episode will show you how.

    🔑 Key Takeaways:

    Visibility Is a Strategy—Not a Personality Trait

    You don’t need to be loud, viral, or everywhere. The key is being intentional about where and how you show up.

    Audience follow-up → Where am I currently visible—and is it aligned with where I want to go?

    Start With What You Want to Be Known For

    Before jumping into platforms or tactics, define your reputation goals and what opportunities that visibility will unlock.

    Audience follow-up → What do I want people to associate with my name—and why does it matter?

    Build Signature Ideas, Not Just Content

    Strong reputations are built on clear, repeatable ideas that position you as a thought leader—not scattered posts.

    Audience follow-up → What are 1–2 ideas I can consistently speak about and own?

    Don’t Get Stuck in the “Tactics First” Trap

    Jumping straight into posting or pitching without a clear narrative leads to misalignment and burnout. Strategy comes first.

    Audience follow-up → Am I creating content with intention—or just to stay visible?

    Your Inner Circle Isn’t Enough

    Being well-known in your current environment doesn’t always translate to new opportunities. Growth requires expanding your audience.

    Audience follow-up → Who needs to know about my work that currently doesn’t?

    Authenticity Doesn’t Mean Staying Small

    Showing up as yourself doesn’t mean playing it safe. Growth often requires stretching—but not abandoning who you are.

    Audience follow-up → What would it look like to expand my visibility without feeling like I’m “performing”?

    🔎 Mentioned in the Episode:

    • PR Hype Girl – Kate’s platform offering tools and resources to help founders and leaders build their visibility and reputation
    • LinkedIn Strategy Example – A leader leveraging LinkedIn to turn experience into a consulting business
    • Women’s Health Founder Story – Using visibility to shape a broader industry conversation, not just promote a product

    ✨ Reflection Prompts:

    • Where am I relying on being “known” instead of being visible?
    • What story am I currently telling—and is it aligned with where I want to go?
    • Am I choosing visibility strategically… or avoiding it altogether?

    🧠 Who This Episode Is For:

    • Founders and entrepreneurs ready to expand their visibility
    • Corporate leaders who want to own and shape their professional narrative
    • Women who want to grow their influence without sacrificing authenticity
    • Professionals looking to build a reputation that creates new opportunities

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    Book a Leadership Strategy Call with Lori: loripine.com

    Check out Kate Haranis website: https://www.prhypegirl.com/

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    41 min
  • Episode 48: The Leadership Test You Didn’t Plan For

    Summary:

    In this raw and honest episode, I take you behind the scenes of a moment that could have easily derailed me—my website crashing right after my first live training, at the exact moment people were ready to buy. The timing couldn’t have been worse… and yet, it became one of the most clarifying leadership moments I’ve had.

    I share what it looked like to hold composure while everything felt like it was falling apart—from troubleshooting tech issues with multiple experts to continuing to show up for a client in the middle of the chaos. This wasn’t just about a broken website—it was about focus, resilience, and learning where I’ve been avoiding responsibility in my business.

    This episode is a reminder that things will go wrong, even when you’re doing everything right—but how you respond is what shapes the leader you’re becoming.

    If you’ve ever felt the panic of something breaking at the worst possible time, this one is for you.

    🔑 Key Takeaways:

    Warnings Don’t Prevent the Impact

    I went into the week knowing there might be disruptions—but that didn’t stop the frustration or the consequences when things actually broke. Awareness helps, but it doesn’t replace resilience.

    Audience follow-up → Where in your life are you expecting challenges—but still hoping to avoid the impact instead of preparing for how you’ll respond?

    Two Priorities Keep Me Grounded

    In the middle of everything, I came back to two anchors: movement and speaking. These kept me steady, focused, and out of panic mode.

    Audience follow-up → What are the two non-negotiables that help you stay grounded when things feel chaotic?

    You Still Have to Show Up

    Even while my site was down, I had a client depending on me—and I chose to be present and deliver. Leadership isn’t about perfect conditions; it’s about consistency.

    Audience follow-up → Where are you letting circumstances dictate your level of presence?

    Avoidance Creates Dependence

    I realized I had been avoiding fully understanding my tech—and that avoidance made me overly reliant on the wrong support at the wrong time.

    Audience follow-up → What area of your business or life are you avoiding that’s quietly costing you control?

    The Lesson Is the Real Win

    Yes, the site got fixed—but what stayed with me were the lessons about ownership, discernment, and staying grounded under pressure.

    Audience follow-up → Can you identify a recent challenge that shaped you more than it set you back?

    🔎 Mentioned in the Episode:

    Lori Pine – Sharing her real-time experience navigating a business disruption and the leadership lessons that followed.

    Chani Nicholas – Referenced for her prediction of a “planetary pile up” and communication breakdowns during the week.

    GoDaddy – The platform where Lori’s website was temporarily “parked,” causing the outage.

    Website Infrastructure & DNS Issues – A behind-the-scenes look at how technical gaps can impact business operations.

    ✨ Reflection Prompts:

    What do you do when something breaks at the exact moment it matters most?

    Where are you being called to take deeper ownership in your business?

    What helps you stay grounded when things feel urgent and out of control?

    🧠 Who This Episode Is For:

    Entrepreneurs navigating launches, tech, and unexpected setbacks

    Women building businesses while learning to lead under pressure

    Coaches and creatives who want to stay grounded during chaos

    Anyone ready to shift from reactive to resilient leadership

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    • Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    18 min
  • Episode 47: ADHD, Brain Fog & Burnout: What High-Achieving Women Need to Know | Justine Clay

    Summary:

    In this deeply honest and eye-opening conversation, I sit down with business and ADHD coach Justine Clay to talk about creative leadership, neurodiversity, and the hidden mental load so many high-performing women carry behind the scenes.

    Justine shares her journey from talent management in New York City to coaching creatives and leaders to become their own advocates, especially around money, visibility, and sustainable success. What began as supporting creatives with the business side of their work evolved into a deeper understanding of how different brains operate—especially after her son’s ADHD diagnosis led her to recognize similar patterns in many of her clients.

    Together, we explore the overlap between ADHD, overwhelm, burnout, and the hormonal shifts that can surface in perimenopause and menopause. We talk about why so many women have spent years masking, overcompensating, and making it “easy” for everyone else, often at the expense of themselves.

    This episode is a powerful conversation about compassion, boundaries, leadership, and what it means to create environments—at work and at home—that support how people actually function.

    If you’ve ever wondered whether what you’re experiencing is stress, ADHD, hormonal brain fog, or simply the weight of doing too much for too long, this conversation will meet you exactly where you are.

    🔑 Key Takeaways:

    Creative leadership requires self-advocacy

    Justine shares how she began coaching creatives to “be their own agent,” helping them navigate visibility, money, and the business side of their gifts.

    Audience follow-up → Where in your work are you waiting for permission instead of advocating for yourself?

    Women often play small around money

    We unpack the money stories so many women carry—undercharging, overdelivering, and feeling uncomfortable asking for what they truly want.

    Audience follow-up → What belief about money or worth might be keeping you smaller than you need to be?

    ADHD can look like overwhelm, burnout, or brain fog

    One of the most powerful parts of this conversation is the nuance around ADHD symptoms and how they can overlap with stress, midlife changes, and hormonal shifts.

    Audience follow-up → Is what you’re calling “not coping” actually a sign that your brain needs different support?

    Stop making it easy for everyone else

    We talk about boundaries at home and at work, and how many women unconsciously make life easier for everyone around them while carrying the invisible load themselves.

    Audience follow-up → Where are you over-functioning for others?

    Body and brain health come first

    Justine reminds us that sustainable leadership starts with the basics: sleep, nourishment, movement, hormones, and understanding how your brain works.

    Audience follow-up → What’s one way you can support your body and brain this week before adding more to your plate?

    Equity matters in leadership

    We explore what it really means to lead neurodiverse teams well—from accommodations and allyship to designing systems that support different working styles.

    Audience follow-up → How can you create more flexibility and equity in the way you lead?

    🔎 Mentioned in the Episode:

    • Justine’s transition from NYC talent management into business coaching
    • Supporting creatives with money mindset and self-advocacy
    • ADHD coaching certification and neurodiverse leadership
    • The overlap between ADHD, perimenopause, and menopause brain fog
    • Boundaries, masking, and the hidden load women carry
    • Equity-based workplace accommodations and leadership facilitation
    • Tools and strategies that actually work for neurodiverse brains

    ✨ Reflection Prompts:

    What part of your current overwhelm is actually a systems issue—not a personal failure?

    Where have you been masking or overcompensating to appear “together”?

    What support would help you lead and live more sustainably?

    How can you stop making yourself smaller to make everyone else more comfortable?

    🧠 Who This Episode Is For:

    • High-achieving women navigating overwhelm or burnout
    • Creative leaders and entrepreneurs
    • Women questioning ADHD, brain fog, or midlife shifts
    • Managers leading neurodiverse teams
    • Anyone ready to lead with more compassion and less masking

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    • Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    Check Justine Clay at her website: justineclay.com

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    39 min
  • Episode 46: When You Don’t Feel Like Yourself: The Power of Proximity and Two Priorities

    Summary:

    I’m diving into a question that feels deeply personal and incredibly important: When was the last time you truly felt like yourself? Not the version of you who is performing, managing, or holding everything together—but the version of you who feels clear, powerful, and fully alive.

    So many ambitious women are doing all the “right” things on paper, yet still feel disconnected, stuck, or not quite as sharp as they know they can be. In this episode, I share why I don’t believe this is a productivity issue—I believe it’s a proximity issue. The rooms we sit in, the people we surround ourselves with, and the level of belief around us shape what we see as possible.

    I also share why I’m focusing on two priorities in 2026, how the “fire horse” energy is influencing this season, and why choosing less can actually accelerate momentum. If you’ve been craving clarity, expansion, and a room that raises your standard, this episode is for you.

    🔑 Key Takeaways:

    Feeling Disconnected Doesn’t Mean Something Is Wrong With You

    If you’ve been feeling less like yourself lately, it doesn’t automatically mean you need to work harder or become more disciplined. Sometimes it simply means you’ve outgrown the room you’re in.

    Audience follow-up → Ask yourself: When was the last time I felt fully like myself, and what environment was I in?

    Proximity Shapes Possibility

    I share why I believe your environment changes your energy, your belief system, and your pace. When you’re surrounded by women who are playing at the level you desire, expansion happens faster because your standards rise.

    Audience follow-up → Who are the five people closest to you right now, and how are they influencing your thinking?

    It’s Not About More Priorities—It’s About the Right Two

    Instead of spreading yourself thin across too many goals, I talk about the power of choosing two priorities that truly move the needle in this season of life and business.

    Audience follow-up → What are the two priorities that would create the biggest shift for you right now?

    Momentum Often Comes From the Right Room

    Sometimes the breakthrough isn’t another strategy—it’s being in a space where belief expands. The right room can create what feels like a quantum leap because it shifts what you believe is available to you.

    Audience follow-up → Are you in rooms that stretch you, challenge you, and help you grow faster?

    This Season Is About Intentional Focus

    I share why 2026 feels like a year of bold movement and intentional action, and how I’m personally choosing clarity over chaos.

    Audience follow-up → Where do you need to simplify so you can move with more power?

    🔎 Mentioned in the Episode:

    • The Connect – my community designed for ambitious women who want to lead bigger and live fuller
    • Free Live Training – Wednesday, April 15 at 7:00 PM Eastern
    • The Power of Proximity – why your environment impacts momentum
    • Two Priorities Framework – my focus strategy for 2026
    • Fire Horse Energy – the theme influencing this season of leadership and growth

    ✨ Reflection Prompts:

    • When do I feel most like myself?
    • Who is influencing my current pace and belief?
    • What would happen if I focused on only two priorities?
    • Am I in the right room for the next version of me?

    🧠 Who This Episode Is For:

    • High-achieving women feeling disconnected from themselves
    • Leaders craving clarity and momentum
    • Entrepreneurs navigating burnout or overwhelm
    • Women ready to expand through community and proximity
    • Anyone who knows they’re meant for more but feels stuck

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    • Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    25 min
  • Episode 45: The $18K Decision That Changed Everything

    Summary:

    In this deeply personal solo episode, I’m sharing the story of a door I almost didn’t walk through—and how saying yes to myself changed everything.

    Back in 2021, after leaving my corporate career to be home with my family, I found myself in an unfamiliar space: no title, no company-sponsored development, and no clear roadmap for what came next. For the first time, I realized that if I wanted to grow, I had to stop waiting for an employer—or anyone else—to invest in me. I had to choose myself.

    I take you behind the scenes of the moment I was invited into an $18,000 mastermind with no income coming in, the beliefs I had to confront about what was “possible for someone like me,” and why saying yes to the right room became one of the most transformational decisions of my life.

    This episode is about permission, expansion, and the courage to invest in your own becoming.

    If you’ve been standing at the edge of your next chapter, waiting for a sign—this is it.

    🔑 Key Takeaways:

    Stop Waiting for Permission

    One of the biggest lessons I’ve learned is that no one is coming to hand you permission to grow. At some point, you have to become the person who says, it’s time.

    Audience follow-up → Where in your life are you still waiting for someone else to validate your next move?

    You Can No Longer Outsource Your Growth

    When I left corporate, I also left behind the systems that once supported my development. It forced me to realize that my growth was now fully my responsibility.

    Audience follow-up → What part of your growth have you been expecting someone else to provide for you?

    Investing in Yourself Creates Compound Returns

    The $18K mastermind felt terrifying at the time, but the return wasn’t just financial—it was personal, emotional, relational, and deeply transformational. The right rooms expand who you believe you can become.

    Audience follow-up → What investment in yourself could create long-term growth beyond immediate results?

    Challenge the “People Like Us” Story

    At Canyon Ranch, I came face-to-face with the stories I had inherited about what people like me do, deserve, or have access to. Saying yes required rewriting that narrative.

    Audience follow-up → What identity story are you ready to release?

    Expansion Happens Through Decision

    So often, transformation begins the moment we decide—not when conditions are perfect, but when we trust ourselves enough to move.

    Audience follow-up → What door is in front of you right now that you’re afraid to walk through?

    ✨ Reflection Prompts:

    • Where have I been waiting for permission instead of deciding?
    • What would change if I fully chose myself?
    • What room, opportunity, or investment is calling me right now?
    • What belief about “people like me” am I ready to outgrow?

    🧠 Who This Episode Is For:

    • Women leaders navigating a major life or career transition
    • High-achieving women ready for their next level of growth
    • Entrepreneurs learning to invest in themselves
    • Anyone standing at the threshold of a bold decision
    • Listeners craving permission to want more

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    • Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    22 min
  • Episode 44: Anne Hoeger on Going from Engineer to Fractional CMO—Driving Growth & Leading Change

    Summary:

    In this episode, I sit down with marketing expert Anne Hoeger to explore her fascinating journey from chemical engineering to fractional CMO—and everything she’s learned along the way. What struck me most is how marketing, especially in high-growth and private equity environments, is rarely just about campaigns—it’s about leading people through change. Anne shares how she steps into organizations not just to drive growth, but to reshape culture, upgrade talent, and build the systems that make transformation sustainable.

    We also dive into the power of community and what it really takes to lead in today’s rapidly evolving landscape—especially with AI accelerating everything. Anne opens up about building SWIM (Savvy Women in Marketing) into a trusted executive network, and how mindfulness, intuition, and self-care aren’t extras—they’re essential for staying grounded and effective as a leader. This conversation is both strategic and deeply human, and it will leave you thinking differently about leadership, reinvention, and the rooms you choose to be in.


    🔑 Key Takeaways:

    Marketing Is Really Change Management

    I learned that stepping into a marketing role—especially in private equity—often means guiding teams through uncertainty, fear, and transformation, not just executing strategy.

    Audience follow-up → Where in your business are you being called to lead change—not just manage outcomes?

    Close Gaps with “Build, Borrow, Buy”

    Anne shares a simple but powerful framework: develop internal talent (build), bring in external experts (borrow), or hire new capabilities (buy).

    Audience follow-up → Which capability gap in your team needs a build, borrow, or buy solution right now?

    Transparency Reduces Resistance

    Clear, stair-step plans and open communication help teams feel safe enough to embrace change—especially when it comes to adopting AI.

    Audience follow-up → How can you make your next big initiative feel clearer and safer for your team?

    AI Is a People Challenge, Not Just a Tech Shift

    What excites me most is Anne’s perspective that AI adoption is less about tools and more about mindset, support, and agency.

    Audience follow-up → How are you helping your team feel empowered—not threatened—by AI?

    Community Is a Career Accelerator

    Building SWIM over 17 years, Anne shows that curated, high-trust communities can unlock growth, opportunity, and perspective in ways no course or playbook can.

    Audience follow-up → Are you in the right rooms—and are those rooms helping you grow?

    Deep Roots Sustain Big Leadership

    Mindfulness, intuition, and self-care aren’t luxuries—they’re what keep you steady through constant reinvention and high-stakes decisions.

    Audience follow-up → What practices help you stay grounded when everything around you is changing?



    🔎 Mentioned in the Episode:

    SWIM (Savvy Women in Marketing) – Anne’s curated community for senior women in marketing, built on trust, connection, and shared growth.

    Build, Borrow, Buy Framework – A practical approach to closing skill and capability gaps within teams.

    AI Masterminds – Small, high-value groups focused on learning, experimenting, and staying ahead of rapid tech shifts.

    Fractional CMO Model – A flexible leadership approach where experienced executives step in to drive transformation without being full-time hires.


    ✨ Reflection Prompts:

    1. Where in your career are you being asked to reinvent yourself right now?
    2. Are you leading change… or resisting it?
    3. What kind of community would most support your next level of growth?
    4. How are you taking care of yourself while leading others through uncertainty?


    🧠 Who This Episode Is For:

    1. Founders and executives navigating growth, transformation, or private equity environments
    2. Marketing leaders looking to elevate from execution to strategic influence
    3. Women who want to build meaningful, high-level communities and networks
    4. Professionals learning to lead through AI, change, and constant reinvention

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    1. Book a Leadership Strategy Call with Lori: loripine.com

    2. ✨ Connect with Anne:
    3. Ann Hoeger | LinkedIn

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    44 min
  • Episode 43: React, Respond, Ruminate: The Turnaround That Sets You Free

    Summary:

    In this episode, I unpack a pattern I see all the time in high-achieving women—including myself: react, respond, ruminate. It starts with a quick, often stress-driven reaction—a message, a decision, a comment—followed by a genuine attempt to clean it up and take responsibility. But then comes the part that really costs us: the rumination. The overthinking, the replaying, the self-punishment that steals our joy, presence, and ability to move forward. I share a personal story from a 2012 trade show where a decision I made spiraled into a weekend of overthinking—until I chose something different.

    That shift is what I call “the turnaround.” Instead of staying stuck in my own head, I redirected my focus outward—being fully present with my two young sons and choosing service over self-absorption. That single decision interrupted the spiral and helped me come back with clarity, calm, and perspective. In this episode, I walk you through how to use the turnaround in your own life, reminding you that accountability doesn’t have to mean self-destruction—and that you get to come back to yourself, again and again.


    🔑 Key Takeaways:

    The React → Respond → Ruminate Loop Is Sneaky

    I’ve lived this pattern: I react quickly, I try to repair it responsibly—and then I get stuck replaying it over and over.

    Audience follow-up → Where in your life are you still mentally replaying something that’s already been handled?

    Rumination Isn’t Responsibility—It’s Self-Punishment

    I had to learn that beating myself up doesn’t make me more accountable—it just drains my energy and presence.

    Audience follow-up → What if you replaced self-criticism with self-trust after you’ve made things right?

    The Turnaround Breaks the Spiral

    For me, the shift came when I stopped focusing on myself and chose to be fully present with others. That interruption changed everything.

    Audience follow-up → The next time you spiral, who or what can you turn toward instead?

    Presence Is More Powerful Than Perfection

    That weekend, I could’ve stayed stuck in my head—but choosing to be with my kids brought me back to what actually mattered.

    Audience follow-up → Where are you missing real-life moments because you’re stuck in your thoughts?

    You Can Come Back With Clarity Later

    When I gave myself space, I was able to return to the situation calmer, clearer, and more grounded.

    Audience follow-up → What would it look like to trust that clarity will come—without forcing it?



    🔎 Mentioned in the Episode:

    1. The “React, Respond, Ruminate” Pattern – A loop I’ve identified in high performers that keeps us stuck in overthinking
    2. The Turnaround Tool – My practice of shifting from self-focus to service and presence
    3. 2012 Trade Show Story – A defining moment that taught me how to interrupt the rumination spiral




    ✨ Reflection Prompts:

    1. What’s something you’ve already taken responsibility for—but are still punishing yourself over?
    2. What does “the turnaround” look like in your real, everyday life?
    3. Where can you choose presence over perfection today?




    🧠 Who This Episode Is For:

    1. High-achieving women who struggle with overthinking and self-criticism
    2. Leaders who want to stay accountable without burning themselves out
    3. Anyone ready to break free from rumination and return to presence
    4. Professionals who want more peace, clarity, and emotional freedom in their day-to-day life

    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    1. Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    18 min
  • Episode 42: Get in the Room: The Most Underrated Career Move for Women Leaders

    In this solo episode, I talk about one of the most underrated career moves for women leaders: getting in the room where decisions are made. Whether it’s executive meetings, board discussions, leadership retreats, or high-level masterminds, being present in these spaces can completely change how you think, lead, and grow. I share lessons from leading a billion-dollar business and from a recent retreat in Nashville where I intentionally surrounded myself with entrepreneurs who were further along than I was.

    In those moments, it’s easy to feel intimidated or like you’re the least experienced person in the room—but I’ve learned that feeling doesn’t mean you don’t belong; it means you’re expanding. Too often, women wait to be invited into these spaces, when the real barrier is a permission gap, not a skills gap. In this episode, I explore how advocating for your seat can expand your thinking, strengthen relationships, increase visibility, and ultimately help you see yourself as the leader you’re becoming.

    🔑 Key Takeaways:The “Room” Matters More Than You Think

    High-stakes decisions don’t happen everywhere—they happen in specific rooms: leadership meetings, strategy sessions, retreats, and boardrooms. Being present in these spaces exposes you to the thinking, language, and relationships that shape big outcomes.

    Audience follow-up → Ask yourself: What’s the room where the decisions that impact my work or industry are actually being made?

    Discomfort Is a Sign You’re Expanding

    Lori shares her experience at a Nashville retreat surrounded by entrepreneurs who were further ahead in their journey. Instead of shrinking, she recognized that the discomfort meant she was in a room that could stretch her thinking.

    Audience follow-up → When was the last time you intentionally put yourself in a room where you weren’t the most experienced person?


    Stop Waiting for Invitations

    Many women assume that if they’re meant to be in the room, someone will invite them. Lori challenges that belief and encourages leaders to advocate for themselves and ask for access to the conversations that matter.

    Audience follow-up → What room could you ask to be included in right now?


    The Permission Gap Is Real

    The barrier for many women leaders isn’t capability—it’s permission. Too often we wait until we feel completely ready, polished, or qualified before stepping forward. Leadership requires claiming space before you feel 100% ready.

    Audience follow-up → Where might you be holding yourself back by waiting for permission?

    Relationships Open Doors

    Being in the room isn’t just about the meeting—it’s about the connections that form around it. Proximity to decision-makers and peers expands opportunities, ideas, and collaborations.

    Audience follow-up → Who in your network could introduce you to a room you want to be in?

    Drop the Polished Persona

    Lori emphasizes that showing up authentically—without the pressure to perform a perfectly polished version of yourself—creates stronger connections and deeper impact.

    Audience follow-up → Where might authenticity help you connect more powerfully with leaders around you?

    The Room Changes How You Lead

    Exposure to bigger conversations expands your strategic thinking, confidence, and sense of possibility. Once you see how decisions are made, you begin to think differently about your role and your potential influence.

    Audience follow-up → How might your leadership shift if you regularly participated in higher-level conversations?


    🔎 Mentioned in the Episode:
    1. Lori’s Nashville retreat experience with entrepreneurs further along in their journey
    2. The concept of the “Permission Gap” in leadership
    3. The importance of executive rooms, board discussions, and leadership offsites in shaping strategy and opportunity
    4. The mindset shift from waiting for invitations to claiming your seat


    ✨ Reflection Prompts:
    1. What is the high-stakes room you want to be in?
    2. What’s one bold ask you could make this month to get closer to that room?
    3. Where might comparison be showing up—and how can you reframe it as evidence of growth?


    🧠 Who This Episode Is For:
    1. Women leaders ready to expand their influence
    2. Executives and entrepreneurs who want greater strategic visibility
    3. Professionals who feel stuck outside key decision-making spaces
    4. Anyone ready to stop waiting for permission and step into bigger rooms


    📩 Want to Go Deeper?

    Follow Lori on LinkedIn to continue the conversation

    1. Book a Leadership Strategy Call with Lori: loripine.com

    🎧 Subscribe to The Joy CEO Podcast

    ⭐️ Leave a review to help other heart-centered leaders find the show

    📲 Share this episode with someone who’s navigating pressure and wants to do it with more grace

    27 min

About The JOY CEO

From the publisher's feed

The Joy CEO is the podcast for high-achieving professionals who are done chasing titles and tired of playing by outdated leadership rules. Hosted by former corporate VP turned Executive Coach Lori Pine, this show is your invitation to redefine success—and lead with more clarity, confidence, and joy.