What happens when your dear friend also helps build your business?

In this episode of The Joy Club Podcast, Emily McCarthy sits down with Julia Barrett—Director of Business and Brand Development at Emily McCarthy and one of Emily's closest friends for nearly 17 years.

From navigating marriage and motherhood together to growing the Emily McCarthy brand behind the scenes, Julia shares stories that most people have never heard. She talks about the moment she thought Emily had completely lost her mind over buying a building, what it's really like working alongside your good friend, and the lessons she's learned while helping build a nationally recognized lifestyle brand.

You'll also hear:

If you've ever wondered what it takes to build a successful brand while preserving a lifelong friendship, this conversation is full of honesty, laughter, and plenty of heart.

Timestamps:

Connect with Emily McCarthy:

Emily McCarthy - Website

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Location - 2237 East Victory Drive

Every creative career has a beginning—and for editorial photographer Kelli Boyd, it didn't start behind a camera.

In this episode of The Joy Club Podcast, Emily McCarthy sits down with her longtime friend and creative collaborator, Kelli Boyd, to explore the journey that led her to becoming one of the Southeast's most sought-after editorial photographers. From luxury weddings and interior design photography to brand campaigns, Kelli shares the lessons she's learned while building a business rooted in creativity, authenticity, and trust.

Together, they discuss Kelli's unconventional career path, the challenges that shaped her, the business venture that didn't succeed, and why those setbacks became some of her greatest teachers. She also reflects on staying true to her artistic vision in an ever-changing industry and what it's like to document life's biggest moments while being an introvert behind the lens.

Whether you're building a creative business, navigating a career change, or looking for inspiration to pursue your own path, this conversation is filled with honest insights and encouragement.

In this episode you'll hear:

Connect with our guest:

Kelli Boyd Photography

Kelli Boyd Photography on IG

Connect with Emily McCarthy:

Emily McCarthy - Website

Emily McCarthy - Instagram

Emily McCarthy - YouTube

Location - 2237 East Victory Drive

Every great brand has an origin story.

In the premiere episode of The Joy Club Podcast, Emily McCarthy sits down with Julia Barrett, Director of Business and Brand Development—and Emily's friend of 17 years—to share the story behind the brand. From launching a custom stationery business to building a nationally recognized fashion and lifestyle company headquartered in Savannah, Georgia, Emily reflects on the pivotal moments, bold decisions, and lessons that shaped her journey.

Emily opens up about stepping away from the craft that first defined her business, taking a leap of faith to create the company's flagship headquarters, and balancing entrepreneurship with family life. She also shares how listening to the women who wear her designs has influenced every collection, why color and confidence are inseparable, and the daily rituals that help her stay grounded.

Whether you're building a business, searching for creative inspiration, or simply looking for a reminder to embrace more joy in your everyday life, this conversation offers an honest look behind one of Savannah's most recognizable brands.

In this episode, you'll hear about:

If you enjoyed this episode, be sure to follow The Joy Club Podcast, leave a rating and review, and share it with someone who could use a little more joy in their day.

Connect with Emily McCarthy:

Emily McCarthy - Website

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Emily McCarthy - Instagram

Emily McCarthy - YouTube

Location - 2237 East Victory Drive

Welcome to The Joy Club Podcast — a new podcast from Emily McCarthy exploring the stories, ideas, and experiences behind building a meaningful life and brand with intention.

In this trailer episode, Emily introduces the vision behind The Joy Club and shares what listeners can expect from conversations with founders, entrepreneurs, creatives, designers, industry leaders, and inspiring voices who are creating, leading, and living with purpose.

From entrepreneurship and creativity to personal growth, relationships, and the unexpected moments that shape our stories, each episode explores what it truly means to build a life and business rooted in intention and joy.

Because joy isn’t just a feeling — it’s a way of living.

Subscribe and join The Joy Club.

Connect with Emily McCarthy:

Emily McCarthy - Website

Emily McCarthy - Facebook

Emily McCarthy - TikTok

Emily McCarthy - Instagram

Emily McCarthy - YouTube

Location - 2237 East Victory Drive