The Joy of Content

Curious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one, especially if you're interested in using short-form video to grow your community! Special Guest:

Ida, similar to the majority of the adults that joined the Tiktok in 2020, was reluctant at first. However, when she heard a famous podcaster say, "If you don't have an audience, you don't have a business, and Tiktok is the place to grow an audience", she immediately made her way to the app to see what she could build.

She now has a community of almost 300,000 across Tiktok & Instagram and is still growing strong. She is now a Speaker, a Bestselling Author and a Tiktok & Instagram Reels Coach. She has helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today.

Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S and the United Kingdom. Show notes: https://fairytalesocial.com/podcast/build-your-community-on-tiktok

Key Topics:

• Getting views on Tiktok versus growing community.
• The importance of consistency.
• Copy Ida's TikTok strategy!
• Find out the different ways you can monetize your Tiktok influence.

Mentioned in this Episode:

• ToEveryMom on Tiktok
• ToEveryMom on Instagram
• Evolve – Ida's Course
• Journey – Ida's private coaching

If you loved this episode of The Joy of Content, please …

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• Send me an email with topic suggestions, guest inquiries, or general feedback

Have you audited your Instagram profile lately? A lot of creators set up their Instagram profiles and then never think about it again. But, I think it's a really smart idea to audit your own profile every few months or so! When I'm doing an Instagram profile audit for a client, there are 10 parts of the profile that I review. On today's episode, I'm sharing these 10 steps so you can audit your own profile!

Show notes: https://fairytalesocial.com/podcast/10-steps-perfect-your-instagram-profile/

Key Topics:

• Learn 10 steps to self audit your Instagram profile.
• Find out why your Instagram name is so important.
• How to keep your audience happy AND the algorithm happy.
• Why your Reels tab is becoming increasingly important.

Mentioned in this episode:

(The following links may contain affiliate links and I may earn a commission if you make a purchase)

• Canva
• My Reel Cover Templates

Thank You for Listening!

If you loved this episode of The Joy of Content, please …

• • Leave a review on Apple Podcasts
  • Follow me on Instagram
  • Join the Facebook Group – The Joy of Content: The Group
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  • Share this article on social media or send it to a friend!

Hey hey, we're back with fresh new episodes in 2022! And to kick things off, let's chat about the big social media trends for 2022. It's probably no surprise to anyone that we are continuing to see the rise of video content, so how can you leverage that for your own brand? We're chatting about that, plus a few other things to watch out for this year.

Key Topics:

• What type of content will dominate social in 2022?
• How to get started with Instagram Reels and TikTok.
• How you can enhance your business with a membership.
• The social media trend that will never go out of style.

Thank You for Listening!

If you loved this episode of The Joy of Content, please …

• • Leave a review on Apple Podcasts
  • Follow me on Instagram
  • Join the Facebook Group – The Joy of Content: The Group
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  • Share this article on social media or send it to a friend!

Facebook … love it or hate it, it's still one of the best marketing platforms around. With nearly 3 billion Facebook users, your target audience is certainly hanging out there. That's why I think – yes, Facebook is still relevant! In this episode, I'll discuss the differences between Facebook Pages and Groups, why you need both, and some tips for optimizing your platforms. Let's go!

• What are the different ways to use Facebook for influencer marketing?
• Why businesses need a Facebook Page instead of using your Facebook Profile.
• Learn about the "bumper sticker" method for naming your Facebook Page
• The dangers of auto-posting.
• Why users love Facebook Groups so much.
• Why every content creator should have their own Facebook Group.
• What to post on Pages and what to post in Groups.

(The following links may contain affiliate links and I may earn a commission if you make a purchase)

• Rachel Miller's Moolah Marketing Facebook Strategies
• My Facebook Group

Thank you for listening!

If you loved this episode of The Joy of Content, please …

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• Leave a review for the show!
• Share this episode with a friend!

For a blogger, nothing feels better than landing your dream brand deal. BUT, what if you could manage to partner with that brand over and over again? Travel blogger Kristin Addis of Be My Travel Muse has done just that, and is on the podcast today to share all of her secrets! Learn how Kristin uses the tactic of "surprise and delight" to wow her clients, and case studies to show brands exactly how a partnership with her blog could benefit them. This one is a MUST LISTEN for any content creator who wants to work with brands!

Special guest:

Kristin Addis, Be My Travel Muse

Kristin Addis is a solo female travel expert who inspires women to travel the world in an authentic and adventurous way. A former investment banker who sold all of her belongings and left California in 2012, Kristin has solo traveled the world for over eight years, covering every continent (except for Antarctica, but it's on her list). There's almost nothing she won't try and almost nowhere she won't explore. You can find more of her musings at Be My Travel Muse or on Instagram and YouTube.

Mentioned in this episode:

(This section may include affiliate links, which means I may earn a commission if you make a purchase.)

• SPI Pro Membership Community
• Be My Travel Muse
• Be My Travel Muse - Travel Blog Accelerator Course

Thank you for listening!

If you loved this episode of The Joy of Content, please …

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• Leave a review for the show!
• Share this episode with a friend!

Instagram is stressing me out. With all of the different features available, how are we supposed to know what to focus on? Oh, and did you see this article that says we should be posted 23 pieces of content on Instagram PER WEEK? Who has the time?? Not me, and I'm guessing you don't, either. So in this episode, I'm breaking down all the different Instagram features and using Instagram's best practices recommendations to give you the ideal posting schedule!

Key Topics:

• How does the Instagram algorithm work? We get a glance at the inner workings.
• Do we REALLY need to create Reels?
• Why it's important to use all of Instagram's features.
• The ideal posting schedule to keep Instagram happy.
• The most important thing to consider when posting to Instagram.

Mentioned in this episode:

• Why your Instagram Engagement Kinda Sucks Right Now by Rainy Lune
• My Social Media Marketing Toolkit

Thank you for listening!

If you loved this episode of The Joy of Content, please …

• Follow on Instagram
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• Leave a review for the show!
• Share this episode with a friend!

You know that feeling when you finally get to Inbox Zero? What if you could do that every day? If you're thinking this is an impossible task, I don't blame you. Emails feel like the bane of my existence. Sure, we don't want to miss the important stuff but no one wants to spend half a day sifting through spam and other irrelevant content. However, there are measures you can put in place to make managing your inbox less of a chore. In this episode, Jess Lindgren, administrative professional extraordinaire, shares some tips on how to spend less time sifting through emails and more time in our zone of genius.

Note - In this episode I mentioned a Gmail feature called "Canned Responses." This feature is now called "Templates." I apologize for any confusion!

Special guest:

Jess Lindgren has worked in the C-Suite of organizations great and small for 18+ years. She focuses on supporting her current CEO in his many endeavors, improving working relationships between CEOs and the EAs who support them, and has very low tolerance for any meeting that should have been an email. Jess hosts the wildly popular* business podcast, Ask An Assistant.

*in her Grandma's sewing room

Key Topics:

• Learn about Do, Defer, or Archive.
• Is it okay to check emails first thing in the morning? (The answer may surprise you!)
• Do you need apps, plug-ins, or extensions to be successful?
• Using the first-in, first-out rule.
• The two major don'ts of email sorting and how to release control.
• The number 1 tip for keeping your email organized.

Mentioned in this Episode:

(This section may include affiliate links, which means I may earn a commission if you make a purchase.)

• Book: Getting Things Done by David Allen
• Text Expander
• Jess's LinkedIn
• Jess's Instagram
• Ask an Assistant podcast Instagram

Thank you for listening!

If you loved this episode of The Joy of Content, please …

• Follow on Instagram
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• Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)
• Leave a review for the show!
• Share this episode with a friend!

Have you heard about Clubhouse? It's the next big social media platform and a great place to grow your community and convert them into customers. And since Clubhouse is an audio-only platform, it allows you to connect with your audience in a unique way. In this episode, I sit down with Erica Rasha, social media coach for small creators. She has excelled on Clubhouse and is here to share her winning tips with you. Join us as we have an insightful conversation surrounding finding and building a community on Clubhouse. Tune in, and let's get GROWING!

Special Guest:

Erica Rasha is not your average social media coach; she specializes in working with small content creators. Erica Rasha has spent the last eight years learning the social media industry and launched her business in 2020, Erica Rasha Productions.

Erica helps small creators identify their niche, build their community, and monetize their online presence. Erica has helped several creators secure four-figure brand deals, create impactful communities, and much more. When Erica is not online, you can find her indulging in a cart of ice cream. To connect with Erica, you can find her on Instagram, YouTube, Clubhouse, or ericarasha.com.

Key Topics:

• The importance of a Clubhouse bio.
• How to use Clubhouse to find your ideal follower.
• Who to follow on Clubhouse and why.
• How to host brilliant Clubhouse rooms and why to avoid the sketchy ones.
• How to title your Clubhouse room to entice people to join.

Mentioned in this Episode:

• Guide to writing an outstanding Clubhouse bio
• Small Creator, Big Influence on Clubhouse
• Influencer Education on Clubhouse

Thank you for listening!

If you loved this episode of The Joy of Content, please …

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What would you do if your Instagram or YouTube channel just disappeared? Yes, it totally does happen ... and it's obviously devastating if you are ONLY using these platforms for your business. Using social media platforms like Instagram and Facebook to promote your content and make money is easy, but since you don't own those platforms you're putting your business at risk! This is why having your own website is essential, and you don't even need to have much technical knowledge to start a blog! In this episode, I'm teaching you why a blog is a must-have platform for content creators and how to get yours started, based on my own personal blogging journey. So tune into this episode to learn how to start blogging in no time. Even if you already have a blog, you just may learn something new!

Key Topics:

• • Why you should avoid building your business on someone else's platform.
  • What is the difference between a website and a blog?
  • Reasons to start a blog for your business.
  • How having a blog helps you reach a new audience.
  • Advice on choosing a hosting platform, blog name, and theme for your blog.

Mentioned in this Episode:

(The following links may contain affiliate links and I may earn a commission if you make a purchase)

• Episode 22 - All About Affiliate Marketing
• Blogger Platform
• Wordpress.com
• Wordpress.org (self hosted)
• HostGator Hosting
• LiquidWeb Hosting
• StudioPress Genesis WordPress Themes (Genesis is what I use for this website!)
• GeneratePress WordPress Theme

Thank you for listening!

If you loved this episode of The Joy of Content, please …

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How to be an influencer: Take selfie, post on Instagram, wait for money to roll in.

Well, not quite. Working in influencer marketing is a lot more nuanced than that. In this episode I'm sharing my advice for getting started as a content creator and influencer. That influence needs to be earned, and it's through hard work and consistency. So if you've ever been interested in what it takes to become an influencer, this episode is for you!

Thank you for listening!

If you loved this episode of The Joy of Content, please …

• Follow on Instagram
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• Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)
• Leave a review for the show!
• Share this episode with a friend!