Congrats! You're at a point in your influencer career where you want to start working with brands. Sooooo ... how do you let them know how awesome you are? That's where a media kit comes in! Brand Design Strategist Lisette Harrington is here to share exactly what you need to include in your media kit, tips for showing off your best work, and, most important of all, how to actually create your own media kit. (Hint - there's a hard way and an easy way.)

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Have you tried your hand at creating an Instagram Reel yet? I know, I know ... it's another social media "thing" to learn. But Reels are a LOT of fun once you get to know them! Plus Instagram is heavily favoring Reel videos in their algorithm so now's the time to learn and give your impressions a boost. Get your phones out because in this episode I'll walk you through exactly how to create Instagram Reels, plus give some suggestions on how to come up with content ideas. It's gonna get ... REEL good. REEL good. (Get it?)

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Truth time: I'd be so happy if I never had to hear the word "pivot" again! When the pandemic started, every online marketer I follow was in my inbox, telling me I had to PIVOT my business to remain successful during "these uncertain times." But what if I don't WANT to pivot my business ... what if I'm happy in my niche? Jessica from The Healthy Mouse felt this same way, and decided to stay within her niche and evolve her content to match what her followers needed at the moment. I'm so glad Jessica is our guest today, sharing how she shifted her content creation while also caring for her five-year-old and maintaining her sanity.

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Work/life balance has always felt like a myth even under the best circumstances, but throw a global pandemic into the mix and ... well ... let's just say everything is a lot more difficult now. For this episode I interviewed three content creators who have a LOT going on and are managing to balance it all. Thank you to Geoffrey from ThemeParkMillennial.com, Kendra from SimplyDarrling.com, and Aysia from MotheringTheMama.com for their contributions to this episode and for the priceless advice.

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What's guiding your business? Do you have a list? Creating core values for your brand is a great way to let everyone know what's important to you and what you stand for. In this episode I'll why core values are important, especially if you're interested in speaking out on social justice issues, examples of brand core values, and how you can write your own. I'm also sharing the new core values I just created for my business!

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New to speaking up about social justice issues? Me, too. And, let's just say I'm getting a lot of on-the-job training. In this episode I'm sharing a few things to keep in mind when speaking your mind on social media.

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We are living through history. Should you add your voice? This episode reflects on my own personal thought evolution regarding using social media for social justice during the 2020 Black Lives Matter movement, and where my business will go from here.

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What will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux.

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We are in a time period of massive change, and the content we create should reflect that. The key to weathering this crisis? Listening to our audience and providing for their changing needs. In this episode we will discuss how content creators can temporarily adjust their strategy to continue to serve their followers and keep their businesses afloat.

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Photography is so important in the blogging and social media game these days, especially for Instagram. My guest this episode is wedding and lifestyle photographer, Katie Pritchard, who shares her top tips for taking photos with your phone. We also share our favorite apps for editing!

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