In this uplifting and insightful episode of The Joy Work Show, Diane is joined by Kerry Dick — copywriter, values-led business owner, and founder of Write Junction. Together, they dive deep into the power of authentic storytelling, aligned messaging, and how copywriting becomes the bridge between your mission and your audience.

Kerry shares her journey from studying textiles to becoming a purpose-driven copywriter, building a business rooted in her personal values and her desire to bring more positivity into the world. The conversation explores the real difference between content creation and copywriting, the power of using your voice to connect with the right people, and why celebrating the little wins really matters in business.

From discussing the rise of negativity online to the challenge of staying true to yourself in a noisy world, this episode is a reminder that building a business with integrity and joy is not only possible, but powerful.

If you're a small business owner, coach, or creative who wants their words to reflect their heart—and convert—this one’s for you.

Connect with Kerry:

Instagram⁠⁠⁠⁠:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.instagram.com/writejunctionwrite/⁠

Newsletter Sign Up subscribepage.io/WriteJunction-Newsletter

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Chapters

00:00 Kerry's Journey to Copywriting

10:20 Understanding Copywriting and Its Importance

19:05 Aligning with Your Audience

27:21 The Evolution of Niching Down

31:48 Setting Boundaries in Business

34:22 Finding Joy in Achievements

37:37 The Power of Mentorship and Inspiration

43:05 Combating Negativity and Choosing Joy

51:48 Leaving a Legacy of Positive Connection

56:04 The Power of Authenticity in Business

57:23 Choosing Positivity as a Radical Act

57:48 Aligning Values for Fulfillment in Business

Takeaways

Your values shape your voice.

Positivity is a choice.

The real magic happens in the alignment.

Copywriting is action-led writing.

Content isn't just social media; it's everything your audience sees.

You get back what you give out.

Relentless negativity can be draining.

Joy often comes after the greatest challenges.

Understanding your audience is crucial.

Simplifying things helps you stay true to your core.

In this episode of The Joy Work Show, host Diane goes deep into the role of courage in building a joyful and sustainable business. Introducing the fourth in the series of the HEART framework, R - Reinforcing with Courage.

Sharing real-life stories and actionable strategies, Diane explores how fear often masks opportunity, and how choosing bold action over hesitation creates alignment, growth, and long-term success.

From pitching with confidence to setting brave boundaries, this episode empowers entrepreneurs to make courageous moves daily. Whether you're battling imposter syndrome or second-guessing your next step, this one’s for you. Because business isn’t just about strategy, it’s about the strength to back it up with action.

👉 If you’re ready to show up bolder and build braver, hit play now.

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Chapters

00:00 The Heart of Joy in Business

02:44 Courage: The Key to Business Strategy

05:25 Feel the Fear and Do It Anyway

08:36 Daily Acts of Courage in Business

11:12 Building Your Courage Muscle

13:56 Practical Ways to Reinforce Courage

16:34 Key Takeaways on Courage and Business

Sound Bites

"Feel the fear and do it anyway."

"Do one scary thing a week."

"You deserve your courage."

Takeaways

Courage isn't a personality trait; it's a decision.

Fear isn't going anywhere; acknowledge it and act anyway.

You don't need to be fearless to act; normalise fear.

Every brave step builds your belief and your business.

Reinforcing with courage doesn't have to be loud; it just has to be consistent.

Courage is about small daily decisions, not just big gestures.

Saying no to misalignment creates space for the right opportunities.

Building your courage muscle requires repetition and practice.

Create a courage ritual to support your actions.

Remember your mission and why you started your business.

In this inspiring episode of The Joy Work Show, Diane speaks with marketing agency founder Laura Wall, who shares her journey from professional dancer to successful entrepreneur. After an injury forced a career pivot, Laura found her calling in digital marketing — and she hasn’t looked back.

Together, they dive deep into the realities of running a business, the myths of quick-fix marketing, and the truth behind long-term success.

Laura opens up about the power of consistency in content, the role of paid ads, and why authenticity is the real secret to social media growth. She also talks about the emotional rollercoaster of entrepreneurship, the importance of having a supportive community, and how dreaming big doesn’t have to mean doing it all alone.

Whether you’re at the beginning of your business journey or knee-deep in growth, this episode will remind you that setbacks can lead to purpose, and that the magic happens when you blend strategy with soul.

Connect with Laura:

Instagram⁠⁠⁠:⁠⁠⁠⁠⁠⁠ https://www.instagram.com/itslaurawall/

LinkedIn: ⁠https://www.linkedin.com/in/itslaurawall/

Website⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.laurawall.digital

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Chapters

00:00 Introduction to Laura Wall and Her Journey

03:26 Transitioning from Dance to Marketing

06:08 The Importance of Resilience in Entrepreneurship

08:43 Rethinking Social Media Marketing

11:26 The Power of Authenticity in Marketing

14:03 Navigating Social Media Platforms

17:00 Understanding Paid Ads and Their Role

19:52 The Difference Between Boosting Posts and Running Ads

22:20 The Importance of Consistency in Social Media

25:19 Final Thoughts and Key Takeaways

26:00 Daring to Be Yourself Online

26:56 Dreaming Big: The Power of Aspirations

31:11 The Importance of Surrounding Yourself with the Right People

39:49 The Dangers of Misleading Business Coaching

50:37 Creating a Joyful Legacy of Possibility

54:05 The Power of Consistency and Authenticity

56:26 The Importance of Support Systems

Sound Bites

"People want authenticity."

"Paid ads won't fix everything."

"You need to dare to dream big."

Takeaways

What feels like a setback is a redirection into more aligned with your purpose.

Surrounding yourself with the right people can change everything.

Consistency trumps hacks every single time.

Social media should be a place to connect with others authentically.

People come to social media for stories, not to buy things.

You don't have to be everywhere on social media.

Paid ads should amplify something that is already working.

Every post should be seen as an experiment.

Dare to be yourself and show up as you are.

The joy of possibility is what I want to leave behind.

In this solo episode of The Joy Work Show, Diane explores one of the most overlooked but essential pillars of business success: customer alignment. And the third in the series of her HEART framework: Align with Your Customer.

If your marketing isn’t landing or your offers aren’t converting, this episode is your wake-up call.

Diane breaks down how truly aligning with your audience—through empathy, listening, and strategic questioning—can transform your business from stagnant to thriving.

She shares how to stop assuming what your customer wants and start creating messaging, content, and offers that actually hit home.

You’ll learn how to:

• Bridge the gap between your goals and your customer’s needs

• Ask the right questions to reveal real buying triggers

• Move from reactive selling to proactive, people-first strategy

• Ditch the guesswork and build connection that converts

Whether you’re feeling stuck, sales are slow, or you just want to grow with purpose—this episode will give you practical takeaways and the mindset shift you need to start selling smarter.

Tune in to learn how to connect deeply, serve intentionally, and build a business that feels good for you and  your audience.

Join The Joy Work Club - The Community For Free Here⁠

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Chapters

00:00 Introduction to Joy Work Show and Heart Framework

00:56 Aligning with Your Customer: The Importance of Empathy

04:24 Understanding Your Customer: Asking the Right Questions

06:33 The Alignment Gap: Bridging Communication with Customers

09:17 Creating Aligned Offers: Meeting Customers Where They Are

11:22 Reflection and Action: Listening to Your Customers

13:08 Key Takeaways and Community Invitation

Sound Bites

"Alignment starts with empathy."

"Clarity comes from connection."

"Make it relevant. Make it real."

Takeaways

It's not about you and that's a good thing.

Alignment starts with empathy.

Your job is to pay attention to get their attention.

The alignment gap is where sales go to die.

Aligned marketing doesn't need to be loud.

Bring your customer where they are.

Clarity comes from connection.

Your business isn't about you. It's about them.

Make it relevant. Make it real.

Ask well, and use your customers' words.

In this episode of The Joy Work Show, host Diane chats with systems and automation strategist Ilaria Sambi about how to simplify your business and reclaim your time using smart, streamlined systems.

Ilaria shares her powerful journey from corporate scientist to entrepreneur, and how she turne her passion for tech and systems into a business helping other get over their tech fears and build businesses that run with ease.

Together, they chat:

• Why automation is the secret weapon for small business owners

• How to manage leads and clients without overwhelm

• The importance of mindset shifts around technology and structure

• What role AI and digital tools play in business growth today

• Why systematising your business doesn’t make it less personal, it makes it more powerful

Whether you're drowning in admin, stuck in manual processes, or terrified of tech, this episode will show you how the right systems can bring you freedom, clarity, and joy.

Connect with Ilaria:

Instagram⁠⁠:⁠⁠⁠⁠ https://www.instagram.com/ilariasambi

LinkedIn: https://www.linkedin.com/in/ilaria-sambi/

Facebook: https://www.facebook.com/Ila.samb/

Facebook Group: https://www.facebook.com/groups/techandconnect/

Website⁠⁠⁠ ⁠⁠⁠⁠https://www.ilariasambi.com

Chapters

00:00 Introduction to Ilaria Sambi

04:28 Transition from Scientist to Entrepreneur

06:28 The Importance of Systems in Business

11:03 Client Management and Lead Processes

14:39 Overcoming Tech Fear and Mindset Blocks

20:29 Finding the Right Tech Solutions

26:11 Navigating Tech Choices in Business

27:31 The Role of AI in Business Automation

28:56 Understanding AI's Impact on Jobs

30:49 Personal Growth Through Parenthood

34:49 Inspiration from ADHD Awareness

39:27 The Importance of Kindness in Public Spaces

46:48 The Heart of Systems in Business

47:45 Mindset and Tech Fear

49:10 Automation and Humanity

Sound Bites

"Systems are not just a nice to have."

"You need to do the unsexy work first."

"Time is the most important thing."

Takeaways

Ilaria transitioned from a corporate scientist to an entrepreneur after maternity leave.

Tech fear is a common barrier but can be overcome with the right mindset.

Systems and automation are essential for business efficiency and growth.

Many entrepreneurs underestimate the importance of having structured processes.

Time management is crucial for personal happiness and business success.

AI and technology can significantly enhance business operations.

Mindset plays a key role in how entrepreneurs approach challenges.

Finding joy in the mundane aspects of business can lead to greater fulfillment.

It's important to prioritise self-care and personal time amidst business demands.

Every business is unique, and solutions should be tailored to individual needs.

In this episode of The Joy Work Show, Diane shares a powerful approach to building a sustainable business by learning to read your environment with intention.

She introduces the 3C Scan—Customers, Competition, and Conditions—as the essential tool for entrepreneurs ready to stop guessing and start growing.

Whether you're a solopreneur or scaling a team, understanding your landscape helps you spot risks, identify opportunities, and make smarter, more strategic decisions.

This episode is your roadmap to moving forward with clarity, focus, and confidence, especially when the market feels uncertain.

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Chapters

00:00 Introduction to Joy Work Show

09:11 Empowerment Through Evaluation and Strategic Awareness

Sound Bites

"Awareness is a strategy."

"Evaluation is empowerment."

"Keep doing the joy work."

Takeaways

Joy isn't just about the good times; it often follows challenges.

Evaluating the landscape is crucial for business success.

Survival mode leads to cookie-cutter approaches; true success requires strategic awareness.

Understanding customers involves knowing their struggles and what they no longer care about.

Competition analysis should be about curiosity, not envy.

Market conditions can shift due to various factors, including political changes.

Evaluating the landscape is an ongoing process, not a one-time task.

Your ability to adapt is key to staying ahead in business.

Awareness leads to empowered decision-making in business.

Engaging with your community can provide valuable insights for your business.

In this powerful episode of The Joy Work Show, Diane sits down with self-leadership coach Jo Rose to unpack what it really takes to create a life and business rooted in joy, growth, and intentionality.

From battling self-doubt to embracing emotional resilience, Jo shares her personal journey through challenges, mindset shifts, and the daily practices that keep her grounded.

They explore the critical role of curiosity in personal development, the hidden cost of ignoring your values, and how small choices can create massive change. If you're ready to stop living on autopilot and start creating from a place of purpose, this episode is a must-listen.

✨ Perfect for entrepreneurs, coaches, creatives, and anyone ready to rewrite the rules of success.

Topics: self-awareness, personal development, mindset, confidence, emotional resilience, life coaching, gratitude, growth mindset

Connect with Jo:

Instagram⁠:⁠⁠ https://instagram.com/jorose_consciouschange

Free resource to use understand and shift your emotional state: https://www.joroseconsciouschange.co.uk/introductiontorrr

Website⁠⁠ ⁠⁠https://www.joroseconsciouschange.co.uk

Chapters

00:00 Introduction to Jo Rose and Her Journey

03:18 Empowering Women Through Self-Awareness

06:39 The Impact of Personal Loss and Transformation

09:47 Navigating Choices and Ongoing Growth

15:09 Common Struggles: Self-Worth and Visibility

18:16 Creating a Safe Space for Change

21:35 Daily Practices for Sustaining Change

26:10 The Importance of Money and Wealth Creation

28:40 Morning Routines and Daily Preparations

32:17 The Power of Choice and Self-Responsibility

34:08 Finding Joy in Everyday Moments

39:33 Inspiration from Everyday People

42:19 Overcoming Self-Doubt and Embracing Trust

51:11 The Journey Inward: Finding Calm and Wisdom

52:10 Curiosity: Your Superpower for Growth

53:05 The Power of Daily Practices and Small Changes

54:03 Embracing Change: The Freedom to Choose Again

Sound Bites

"Curiosity is your superpower."

"What's wrong with now?"

"Banish self-doubt."

Takeaways

Curiosity is a powerful tool for personal growth.

Daily practices can create lasting change.

Self-awareness is crucial for navigating life.

Understanding your values helps in decision-making.

Emotional resilience is key to overcoming challenges.

You are allowed to evolve and make new choices.

Banish self-doubt to unlock your potential.

Gratitude can shift your perspective on life.

Life is about the choices you make every day.

You can create a life that aligns with your true self.

In this episode of The Joy Work Show, Diane kicks off her HEART Framework solo series with a deep dive into what it really means to honour your business vision.

If you're a small business owner feeling disconnected from the dream you started with, or like you’re stuck building something that doesn’t fully align, this episode will help you hit reset.

Diane shares the hidden ways we lose sight of our vision and the mindset shifts and strategies that bring clarity back.

Learn how to define success on your terms, realign with your original purpose, and create a business that actually feels like yours. Whether you're pivoting, scaling, or stuck in a cycle of busywork, this is your chance to reconnect with what truly matters.

Join The Joy Work Members Club Here

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Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dianetaylorparker⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thejoyworkclub⁠⁠⁠⁠

Chapters

00:00 Welcome to The Joy Workshow

01:51 Honouring Your Vision

12:33 Reconnecting with Your Vision

20:57 Overcoming Blockers to Your Vision

24:53 Action Steps for Your Vision

Sound Bites

"You have to back yourself and trust your vision."

"What does success actually look like for you?"

"Your business is the vehicle, not the destination."

Takeaways

The Heart Framework helps bring clarity and alignment to your business.

Honouring your vision is crucial for sustainable success.

Your deeper why drives your business decisions.

Align your business with your personal values for fulfillment.

Reconnecting with your vision can reignite your passion.

Identify and eliminate tolerations that drain your energy.

Overcome guilt and comparison to pursue your vision.

Your business should reflect your unique definition of success.

Take actionable steps towards your vision regularly.

Small steps can lead to significant shifts in your business.

In this powerful episode of The Joy Work Show, Diane is joined by workplace culture strategist and founder of Culture Kick, Becky Ray. Together, they unpack what it really takes to create a thriving, joyful business from the inside out.

From her engineering background to launching a business during COVID, Becky shares her honest journey into entrepreneurship and why company culture is the secret sauce behind lasting success.

They dive deep into leadership challenges, the importance of psychological safety, and how to avoid the burnout-driven hustle that so many founders fall into. Becky introduces her Culture Cake framework — a practical (and deliciously named!) model for building intentional, empowering environments where both people and profits grow.

Whether you’re a solopreneur building a dream team, or a leader rethinking your company’s foundation, this episode offers actionable insights on team dynamics, effective communication, and the underestimated power of joy in the workplace.

Connect with Becky:

Instagram:https://www.instagram.com/culture_kick_/

LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/becky-ray-culturekick

https://www.linkedin.com/company/culture-kick-ltd

Website⁠ ⁠⁠https://www.culturekick.co.uk

⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Joy Work Members Club Waitlist Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorparkerservicesltd.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/dianetaylorparke⁠r

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thejoyworkclub⁠⁠⁠⁠⁠

Chapters

00:00 Introduction to Becky Ray and Culture Kick

05:55 Becky's Journey: From Engineering to Business

08:55 The Birth of Culture Kick

11:48 Navigating the Challenges of Entrepreneurship

14:50 The Importance of Saying No

17:49 Understanding Workplace Culture

20:36 The Role of Leadership in Culture

23:56 Creating a Positive Work Environment

26:43 Fundamentals of a Strong Company Culture

29:55 The Culture Cake Framework

32:46 Frustrations into Focus: Addressing Workplace Issues

37:24 Empowering a Speak-Up Culture

38:54 Learning from Failure

41:02 Everyday Learning and Reflection

43:43 The Importance of Culture in Business

46:01 Investing in Internal Culture

47:04 Finding Joy in Authenticity

52:59 Influential Mentors and Books

58:57 Breaking Free from the 'Stuck' Mentality

01:04:31 Creating a Joyful Legacy

01:06:05 The Heartbeat of Business Culture

01:09:02 Intentional Culture Building

Sound Bites

"You can't do your best work safe."

"What is frustrating you today?"

"You can do hard things."

Takeaways

Most businesses fail in the first five years.

Culture is happening whether you design it or not.

You can't do your best work unsafe.

The fish rots from the head down.

We need to make it easy for people to get stuff done.

What is frustrating you today?

You can do hard things.

Moaning without action is a joy killer.

You can have a really good time and be successful.

Let's have a good time at work because it is possible.

In this solo episode of The Joy Work Show, host Diane Taylor Parker tackles one of the biggest myths holding small business owners back: the belief that you need to feel "ready" before taking action.

Diane shares why waiting for the perfect moment is often a form of procrastination rooted in fear and perfectionism.

She explains how true momentum comes from commitment, not confidence and why embracing imperfect action is the key to growth.

With insights on mindset, accountability, and the power of community, this episode is a must-listen for any entrepreneur feeling stuck, overwhelmed, or unsure of their next move.

Whether you're launching, pivoting, or scaling, this is your reminder that readiness is not a prerequisite, but courage is.

Join The Joy Work Members Club Waitlist Here⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dianetaylorparker⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thejoyworkclub⁠⁠⁠⁠

Chapters

00:00 Introduction to The Joy Work Show

06:00 The Power of Commitment

12:13 Taking Bold Action