Is it time to disappear? For the whole summer?

A near burn-out experience has left me considering a complete switch off for the next six weeks. To rest and recuperate and consider my next move. But the universe seems to be telling me to think twice. Like, will your future self thank you for this?

Listen to consider the pros and cons of complete summer marketing breaks (or any breaks, any time of year). 

We'll think about,

In this episode I mention,

Janet Murray you can click here to follow her.

And Lucy Wern, this is her Instagram.

And if you'd like to join Newsletter Writers Hour, click here to sign up for reminders.

The sound of your own voice can be one of the hardest things to get over when you're 'putting yourself out there' in your marketing.

Listening to the way you talk is YUCK. And there are physical and emotional reasons why that's true for almost all of us.

This time, we're unpicking this voice stuff with voice coach and voiceover artist Nicola Redman. 

Nic's a trained actor who found her calling and business from behind the microphone. 

She teaches all kinds of people how to express themselves vocally - to stay calm and sound great. In this episode we chat about,

LINKS:

The #JustBloodyPostIt Podcast is produced by Story Publishing.

A lot of TikTok and Instagram content's now driven by trends.

What even is trending audio anyway? It's music, or sound, a skit or dance routine (shudders) that quickly becomes popular (usually on TikTok first) and before you know if everyone's creating content using it.

The case for getting involved is the potential for better traction with the algorithm (this works on both platforms). More views! A viral hit!

So should we be jumping all over trends?

This time I chat about,

I mention a newsletter about TikTok trends that I get from @wavewyld 'the queen of trend alerts' - find her here: https://www.tiktok.com/search?q=wavewyld&t=1656048782604.

And brilliant Belinda @pothiesmakes who's killing it on TikTok: https://www.tiktok.com/@pothiesmakes?lang=en.

Much has been written and said about Instagram's ability to make us feel bad about ourselves. To wonder what we're doing wrong or what someone else (with less qualifications and experience) is doing so right they've got a bigger following?

Our guest this time, personal stylist Anita Feron Clark was in this type of funk with Insta when I first met her a couple of years ago. But necessity is the mother of invention and Anita needed to make Instagram work to drive bookings to her business (mostly 121 consultations + a bit of influencer marketing).

So she found her lane, committed to her niche (mid-life women) went all-in on Reels. What do you know her follower numbers are growing like mad. 

In this episode we discuss,

This is Anita's nearly-didn't-post-it-because-of-the-vpl-viral Reel: https://www.instagram.com/reel/Ca-Jz1UlvxV/.

Follow Anita here: https://www.instagram.com/feronclarkstyle/.

Follow me here: https://www.instagram.com/_helen_perry_/.

This podcast is produced by Suz at Story Publishing.

Thoughts from my business this time. Because it's been a moment. 

Things came to a head. After 4.5 years of working almost without pause to grow my business and get back to work - the stretch became too much. 

In this past month my grandmother died and I was forced to rethink my work life balance. Cancel some stuff, take a step back and have a rest. 

These are my feelings from the middle of it on, 

Here's the researcher and author Brené Brown's Instagram post about her summer break : https://www.instagram.com/p/CdV2Ixju8E9/ and a longer form piece from her website: https://brenebrown.com/articles/2022/05/09/creating-space/.

I also mention my friend Antonia, here's her Instagram @antoniataylorpr.

And my Instagram: https://www.instagram.com/_helen_perry_/.

My podcast is produced by Suz at Story Publishing.

Dr Suzy Darke says she's designed a career she "didn't trust was possible" as a coach, mentor and writer - working with exactly the type of clients she wants ("they are the best") from her home, in Cornwall.

And despite being a self-confessed highly sensitive empath, Suzy's found a way through the noise to get noticed and grow an online community that powers her work. 

Because sensitive empaths are ambitious too!

We chat about,

You can follow Suzy on Instagram here: https://www.instagram.com/suzydarke/

And follow me here: https://www.instagram.com/_helen_perry_/

This podcast's produced by Story Publishing.

It pays to notice. To notice what bigger brands (with bigger budgets) are doing with their marketing. And this week I've been reflecting on just how very very often people are trying to get hold of my email address. Every website or online order or physical real life shop you visit wants it. Way more than they want me to follow them on Instagram.

Why's that?

Because emails convert sales and bookings. Because we see and read emails. Because everyone you want to reach has an email address.

And if that's true, and it's the best tool in your kit - then listen to the 5 mistakes you're maybe (probably) making with your email marketing.

Then join my email marketing course Lists Club - 21st June - 8th July.

Full price £279

Podcast listener discount price £224 | use the discount codes PODCASTFAN or PODCASTFANSPLIT (for the split payment option).

Click here to read all the details. 

Email me [email protected] if you'd like to chat about whether it's for you. 

Colah B Tawkin is an America truck driver turned plantpreneur.

Her online audience is driven by her podcast Black in the Garden which Colah founded to fill the space for conversation about horticulture and black culture - as she says "in a world where all the garden fairies and most of the gnomes are white".

We talk about

This episode is especially full of juicy advice and tips if you're thinking of starting a podcast.

Listen to Black in the Garden here: https://podcasts.apple.com/us/podcast/black-in-the-garden/id1488463073.

Follow @blackingthegarden here: https://www.instagram.com/blackinthegarden/

Follow @_helen_perry_ here: https://www.instagram.com/_helen_perry_/.

I think you'd love my email newsletter The Switch - it's full of news and useful links for anyone marketing their work on the internet, click here to get it every Friday morning.

The #JustBloodyPostIt Podcast is produced by Story Publishing. 

Sharing some insights from a super interesting session on the state of play in social media hosted by the content strategist and SEO specialist Beth Gladstone (click here to follow her on Instagram).

She talked about TikTok, Instagram and - a more pressing issue for many of us - the 'TikTokification of Instagram.'

Listen for reflections on

**Sensitive ears: there are a few swears in this episode**

Our guest this week is feminist entrepreneur, speaker and confidence teacher Lauren Currie OBE. 

We discuss,

Sign up to the next UPFRONT bond using the discount code HELENPERRY. Here's the link: https://course.weareupfront.com/bond-6. Doors close 03.06.22.

Follow Lauren at @_laurencurrie_.

Follow Helen at @_helen_perry_.

This podcast is produced by Suzi at @story_publishing.