In this episode of The Kelly Roach Show, Kelly delves into invaluable insights on how to future-proof your business by establishing robust financial safeguards to withstand potential business disruptions. Her tactical advice equips business leaders with essential tools to navigate the unpredictable currents of today's economic landscape. She explores practical steps to fortify financial foundations and ensure business continuity amid challenges. By discussing the creation of emergency funds, the art of negotiating better rates with vendors, and the importance of prudent credit management, Kelly outlines a comprehensive range of strategies designed to enhance fiscal resilience. She underscores the importance of regular financial reviews and active participation in profit-generating activities, highlighting that thorough preparation and strategic financial management are crucial for driving sustained business growth.

Also in this episode: 

• Establish an emergency fund and perform monthly financial reviews, cutting unnecessary expenses and negotiating vendor rates.

• Learn about building corporate credit distinct from personal credit to open up new financing avenues.

• Evaluate where your business might not be investing enough resources and correct the course to ensure growth.

• Train your team on a '4X strategy' to ensure they contribute to, rather than detract from, the business's profitability.

Virtual Business School Profit Push Workshop on May 22-24 from 12pm-1pm EST

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In this episode of The Kelly Roach Show, Kelly explores essential business strategies for entrepreneurs facing economic instability and thriving amidst impending market disruptions. She shares insights tailored for small business owners and executive leaders bracing for future economic challenges. 

Kelly highlights the opportunities for small businesses to grow even during economic downturns due to their minor market share. The discussion then shifts to strategic business adjustments in contraction markets and the importance ofresource management. By merging billion-dollar corporate strategies with savvy online entrepreneurship, Kelly outlines how to effectively harness one's network to ensure sustained business success.

Also in this episode: 

• Small businesses with minimal market share have growth opportunities even in economic downturns, provided they pivot and adapt strategically.

• A strategic approach in contraction markets involves capturing market share from competitors and leaning out expenses, while safeguarding key growth drivers like advertising, team, and education.

• Leveraging networks for shared resources and referrals saves costs and propel business continuity.

• A well-managed referral pipeline yields high-quality leads and is pivotal for business growth in challenging times.

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In this episode of The Kelly Roach Show, Kelly and John Briggs dive into how to revolutionize work schedules using his 3.3 rule to combat burnout. John discusses the 3.3 Rule from his book, a manifesto to not only the accounting industry but to all professionals who face burnout and overwork. His 3.3 Rule argues for a more humane approach to the workday, stating that the most efficient schedule involves working for up to 3 hours followed by a rest period of 30% of that work time.

Also in this episode: 

• Many industries, not just accounting, face employee burnout and dissatisfaction due to outdated work models, which lead to significant economic impacts.

• Studies from institutions like the Princeton Neurological Institute lend credence to the 3.3 Rule, revealing that acknowledging and incorporating natural cycles of focus and distraction into work patterns is beneficial.

• A more focused workday with intentional breaks leads to happier, healthier, and more productive employees who maintain their passion for their careers.

Learn more about Legacy Leaders: https://kellyroachcoaching.com/legacy-leaders-consult/

Get a copy of John's Book: https://33rulebook.com 

Connect with John's team: https://incitetax.com/contact/

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In this episode of The Kelly Roach Show, Kelly explores the sales hiring process and shares essential strategies for scaling sales and growing your business. She dives deep into the fundamentals of hiring effective closers to avoid the common pitfalls of failed hires. Kelly focuses on setting up a supportive environment for sales success and the detailed preparations necessary before bringing a sales representative on board.

Also in this episode: 

• Before hiring a closer, it is essential to have an offer that has demonstrated consistent success in the market.

• Leverage connect calls and consultation calls, along with a strategic content sequence, to nurture leads and improve closing rates.

• Establish set sales metrics for your team to adhere to that correlates with daily sales activities and offer creation.

• Implement a persistent follow-up process, a post-consultation to ensure potential sales are successfully closed.

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In this episode of The Kelly Roach Show, Kelly welcomes guest Ezra Firestone, an eight-figure entrepreneur with extensive experience in the e-commerce landscape. Known for his forward-thinking approach to business and his emphasis on company culture, Ezra is a prime example of success in the modern digital economy. This episode provides a deep dive into Ezra's unconventional journey from growing up on a commune to becoming a leading figure in the e-commerce industry.

Also in this episode: 

• Successful e-commerce requires effective marketing, stellar customer support, and a simplified product offering, especially when starting.

• Starting sales on Amazon may offer a strategic advantage due to the platform's vast user base and integral role in the American market.

• Long-term planning and vision are critical in business; dedicating time to envision the future can yield significant benefits.

View more marketing and entrepreneurial content here: https://smartmarketer.com/blog/

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In this episode of The Kelly Roach Show, Kelly dives into the 5 key areas you need to immediately address when you are stuck at a revenue plateau and want to bring in more cash.

Whether you are a new entrepreneur or someone looking to break through the low 6-figure ceiling, Kelly simplifies the intricate process of business scaling into five clear areas to focus on. 

If you want to unlock business growth across any industry - this episode is for YOU!

Also in this episode: 

• A viable offer is not just about solving a problem; it must address a problem that is urgent and valuable enough for your target market to pay for.

• Targeting a viable market is crucial — your services must be appealing to those with the financial means to invest in the solutions you offer.

• Implementing a predictable and consistent sales system, along with an effective marketing system, is imperative for moving potential customers through the purchase funnel.

Join the Virtual Business Membership: thekellyroach.com/vbsmember 

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In this episode of The Kelly Roach Show, Kelly discusses TEDx Talks and advanced networking with Sara Connell, a renowned thought leader coach and best-selling author. Sara recounts her inspiring transition from a taxing corporate role to embracing her passion as a writer and advocate for others' achievements. Kelly and Sara discuss Sara’s transformative impact of literature and writing in altering life paths. They also discuss how effectively crafting and marketing a book can distinguish it as a powerful tool for securing speaking opportunities and fostering business development.

Also in this episode: 

• Books are more than just a means of storytelling; they are strategic business tools when marketed correctly.

• Achieving the status of a TEDx speaker demands not only an exciting presentation but also persistence in the application process, which can involve numerous submissions.

• The Advance networking community offers unparalleled opportunities for connecting like-minded business leaders in a non-transactional, relationally-focused environment.

Connect with Sara on IG: @saraconnell

Book A Call with Ty Richardson: https://calendly.com/tyrich/30min

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In this episode of The Kelly Roach Show, Kelly welcomes back Ty Richardson, a former vice president, and now important figure, in the Advance Innovation Society. 

Kelly and Ty dive into what it means to be a local center of influence and why it's crucial for future business growth in 2024. Ty shares insights on how membership has evolved into a valuable and supportive community driving innovative collaborations. He also emphasizes the innovative approach of the Advance Innovation Society in combining both peer-to-peer masterminding and expert panels to connect individuals across diverse fields.

Also in this episode: 

• The importance of becoming a local influencer in one's area

• Local leaders receive comprehensive support from the Advanced Innovation Society, including training, workshops, and marketing strategies to solidify their leadership presence in the community.

• Reinventing networking and establishing long-term relationships

• the importance of tapping into the offline world and expanding networks beyond the internet bubble

Book A Call with Ty Richardson: https://calendly.com/tyrich/30min

Apply For The Advance: 

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Learn about The Advance Innovation Society: https://theadvancesociety.com/membership

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In this episode of The Kelly Roach Show, Kelly explores the underpinnings of leadership essentials for building an eight-figure empire. She underscores that the path to exponential growth lies less in discovering new strategies and more in perfecting and refining the tactics that have already demonstrated their effectiveness. Kelly describes how businesses progress through various stages, often employing similar growth mechanisms, by iterating on established models instead of completely overhauling them. 

Also in this episode:

• Leadership is the driving force behind business growth, and refining existing strategies is crucial for scaling up.

• Identifying cultural misfits within an organization and acting swiftly is essential for maintaining momentum.

• Faith plays a significant role in expanding an entrepreneur's capacity, filling voids of uncertainty with courage and hope.

• Engagement in communities and rooms where faith and leadership are central can be transformative for business leaders.

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In this episode of The Kelly Roach Show, Kelly dives into the entrepreneur's journey to 8 figures, exploring essential strategies and mindset shifts for entrepreneurs aiming to achieve high financial thresholds. The focus is on personal development and the internal changes vital for realizing business dreams, emphasizing the critical role of expanding personal capacity in business growth. Kelly also discusses the emotional and physical demands of entrepreneurship, providing strategies for effectively managing both.

Also in this episode:

• Expanding personal capacity is essential to sustain growth and avoid reverting to prior levels of success.

• Simplification in business can lead to more effective execution and scalability.

• Leadership changes and internal work, rather than just new tactics, are often needed to transition from seven to eight figures in revenue.

• The episode invites listeners to take actionable steps towards shattering their glass ceilings and transforming their lives as entrepreneurs.

Book your Coaching Consult: https://calendly.com/danielle-kri/vip-coaching-consult?month=2024-04

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