The Kenza Pod

“Putting your children on the payroll when it’s appropriate is one of the greatest business hacks I recommend to my parent entrepreneur clients. It’s a great way to teach your child responsibilities, you save on taxes, and you set them up for future financial opportunities when they’re old enough to make financial decisions."

In this episode, we had the pleasure of hosting Hunter Boyd, Founder of Solopreneur Financial, to talk about specific tax and investment strategies for small business owners with families. 

Hunter shares his favorite tax strategies geared towards parent entrepreneurs and he gives advice on how you can save on taxes as a business owner and parent. Plus, learn about the benefits of putting your kids on the payroll, find when they’re eligible, and learn how to best utilize them in your business! 

Hunter also shares his tips related to cash flow and introduces us to his “hill and valley” system. This system is a great strategy to implement when you have a variable monthly income and it can help protect you from those unexpected expenses and slow-moving months.

This episode is for you if: 

- You’re a solopreneur who is handling your own finances and you need guidance on how to plan your budget and disperse your income appropriately.

- You’re feeling overwhelmed with having a variable income and you need strategies that help you plan for the ebbs and flows that come with operating a business. 

- You are curious about how you can add your child to your payroll and need to know when it’s deemed appropriate and how it impacts your tax responsibilities.

- You’re interested in learning the benefits of tax planning and want to hear the long-term benefits of implementing it now rather than later.

About Our Guest 

Hunter Boyd, Founder of Solopreneur Financial, is a virtual financial advisor for solopreneurs. He noticed most financial planners were missing the boat when it came to solopreneurs and self-employed business owners so he started his own business to fill that void. 

He and his team guide clients through a financial planning experience that covers investing, taxes, cash flow, exit planning, and so much more. Through this planning experience, they are helping their clients live their bucket-list life. 

Links Mentioned + Other Helpful Resources

Connect with Hunter on Instagram 

Check out his website

Connect with him on LinkedIn

Check out the You Can Do This course

Grab your cash flow planning tool

Book a mentoring call with Tiffany or Beth

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“In the very beginning, we don’t want to admit that we don't know something. We want to look like we know what we’re doing and we don’t want people to lose faith in us. It’s hard to admit what we don’t know. But as you gain experience and maturity, it’s easy to say what you’re not good at because you know someone else can do it better and faster."

Imagine being able to talk to yourself 20 years from now—what advice would you give your younger self right now? 

It was this question that inspired us to invite Lisa Cook to the pod! Lisa is the Founder of Kid Swim LA, a mother, and has over two decades of business ownership experience under her belt. 

In this episode, we discuss how she got started with her business and how that business has grown since launching in 2001. Lisa describes what it was like to start and run a small business while raising her family. She talks about how her mindset shift of really owning the CEO title in her business helped her grow and become a successful entrepreneur. You’ll also learn how she has successfully built and managed a healthy and happy team over the years. 

At the core of this episode, Lisa gives pro tips and perspective for us parent entrepreneurs who are in our beginning years of business. 

You will also learn about her newest endeavor which is helping new business owners through financial tips, leadership, and marketing. In it, she gives you 20 years of experience in just 6 weeks. You can’t beat that!  

If you’re looking for wisdom, perspective, encouragement, and vulnerability, then you’re not going to want to miss this episode! 

This episode is for you if:

- You’ve been suffering from imposter syndrome and need to hear how to shift your mindset toward becoming the CEO of your business.

- You’re feeling held back from reaching your goals due to the responsibilities of parenthood, and you need to hear how you can manage your goals and still accomplish them while fostering that healthy parent-child relationship.

- You are interested in hiring on a team and need strategies to help you pick the right people and to build a healthy team.

- You’re feeling overwhelmed with starting your business and need a fully-packed resource to help kick-start your journey.

About Our Guest 

Lisa Cook, founder of Kids Swim LA, started her small business with a goal to teach kids how to swim while bringing in extra cash to her household. Lisa had an infant when she started her business in 2001 and at the time, she didn’t consider herself an entrepreneur.  

Now more than 20 years later, she has built multiple successful businesses. She has increased revenue for Kids Swim LA to 20-25% every year through hard work and passion. 

Links Mentioned + Other Helpful Resources

Connect with Lisa on Instagram 

Check out her business classes

Sign up for swim classes

Learn more about her nonprofit All Kids Swim

Book a mentoring call with Tiffany or Beth

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“It’s hard for me not to have that much work right now because I feel like we are all so conditioned to be working all the time and to be busy. Our worth is tied to how much work we do or how much money we bring in or how productive we are. We’re all so proud of being busy and not having time to do whatever it is. And so right now my lesson is to just learn how to be. I don't have to be doing it to feel like I'm worth something."

We’re excited to introduce you to Katelyn Baughan, founder of KB Digital—a marketing consultancy for nonprofits—and a Mama of two. In this episode, we discuss her journey from the traditional workforce to starting her own business. 

She describes why she decided to go out on her own, how she landed her first few clients, what life is like now that she is in full control of her time and energy, the dreams she has for the growth of her business, what it looks like to hire and manage subcontractors, and so much more. 

If you’re interested in learning what it takes to offer freelance marketing services to nonprofits, then this is a must-listen episode! 

This episode is for you if: 

• You’ve been wondering how to find clients when you’re starting out and need tips and strategies to land your first client.
• You’re feeling overwhelmed with your workload and are wanting to hire a subcontractor but you aren’t sure how to start the process. 
• You are interested in nonprofit marketing services but don’t know what types of services nonprofits are needing or if they have the budget to afford the services you want to offer.

About Our Guest

Katelyn Baughan, founder of KB Digital, started her marketing career in tech then moved to the nonprofit sector to focus on mission-driven marketing. After having her first daughter (now has two!), she started her consultancy for more flexibility and freedom. Her strengths are digital strategy, project management, fundraising, and email marketing. 

KB Digital’s mission is to help nonprofits inspire generosity through meaningful marketing strategies. Shas helped over 15 nonprofits raise more than 5 million dollars online through her consultant services. 

Links Mentioned + Other Helpful Resources

Connect with Katelyn on Instagram 

Connect with Katelyn on LinkedIn

Check out her website

Learn how to shift your mindset with To Be Magnetic

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“If you work a 40 hour work week that’s time blocked, intentional, and prioritized, you can get the same amount of work done with a 60 hour work week that’s unstructured. You really save time when you eliminate distractions and it’s a huge benefit of time blocking."

Have you ever found yourself wondering: how can I get more work done in less time?

We sat down with Claire Holmes— founder of Mama Collaborative—to dig into that question and discover how to implement time blocking into your weekly routine to save you time and energy. 

In this episode, we get to hear Claire’s story from captive employee to autonomous business owner, founding Double H Design Co., and creating Mama Collaborative, where she supports working Moms. 

We then discuss what exactly time blocking is, why it’s absolutely critical to us working parents, how it works, how to stick to it, and practical tips to get started today. Plus, you can hop over to our website to watch a supplemental video where Claire walks you through exactly how this looks and works. 

We also discuss the amazing new resource Claire has drawn up for working moms, and we share an exclusive discount and sneak peek that is only available to Kenza Pod listeners! Trust us, you don’t want to miss it! 

This episode is for you if: 

• You’ve been wondering how to get started with time blocking but you don't know where to begin.
• You’re feeling overwhelmed with getting your tasks completed and need practical strategies to implement right away to help improve your time management. 
• You find your calendar to be cluttered and you don’t know how to organize it.
• You don’t feel in control of your time and need help prioritizing events in your schedule. 

About Our Guest 

In addition to Double H Design Co., Claire is the Founder of Mama Collaborative which is an organization dedicated to helping working moms learn how to set themselves up for success through digital courses, resources, tools, and an encouraging online community. 

Leveraging her personal experience as a full-time working mom of 3, her goal is to help moms move away from stress, overwhelm, and anxiety to find satisfaction and purpose in life. Mama Collaborative empowers working mamas to make smart, streamlined and strategic choices about successfully managing their busy lives - and finding fulfillment.

Links Mentioned + Other Helpful Resources

Connect with Claire on Instagram 

Check out her website

Watch the time blocking video 

Grab your EXCLUSIVE discount

Learn more about her course, Finding Success As A Working Mom

Support Kenza Collective over on Patreon

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“There are so many people who know way more about email marketing than I do but that should never be a reason not to act on what you know already. I know more than my clients do. They don't have time to learn it and that’s why they hire me."

In this episode, we get to hear Samantha’s story from massage therapist to successful business owner and Mama of twins. 

Samantha shares how she creates structure with her work schedule while balancing childcare and raising two energetic toddlers. She explains the importance of being intentional with her time to make sure she is able to get tasks completed while her children are being cared for. 

You’ll learn that the field of email copywriting has many opportunities for growth, and hear about some of Samantha’s most recommended resources for you to check out if this is something that sounds interesting to you. We also discuss what services Samantha offers, and she points out the power of starting simple so that you can become a known expert in your space.

If helping clients reach their target audience through powerful email copywriting and intentional funnel design sounds interesting to you, you won’t want to miss this episode! 

This episode is for you if: 

• You’ve been wondering how to get started as an email copywriter but don’t know where to begin.
• You’re feeling overwhelmed with figuring out what services to start with and need guidance on the importance of starting small. 
• You are interested in email marketing but you’re feeling overwhelmed with what is all included in the strategy piece of it.
• You feel overwhelmed thinking about starting a business with young children and need tips for helping balance your workload while being there for your children. 

About Our Guest 

Samantha Montalbano is a busy mama to twin 2 year old girls and is the owner of Boldness Factor where she serves as an email marketing copywriter and strategist. She launched her business when her babies were a couple months old AND during a global pandemic. Total powerhouse, right?!

Samantha created her business to make email writing simple again. To do all the heavy lifting that you don’t have time to do. She wants to make it so you never dread sitting down to write another email ever again. 

Links Mentioned + Other Helpful Resources

Connect with Samantha on Instagram 

Check out her website

Check out Copyhacker’s 10x Freelance Copywriter program 

Grab your copy of StoryBrand’s Marketing Made Simple

Learn more about Stefan Georgi

Check out Jeff Walker’s Product Launch Formula

Learn about our You Can Do This course

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“As you go on and get deeper into business ownership, the financial side gets easier. It gets better. You’ll get to a point where you’re not having to monitor your cash flow so tightly because you’re making more money. You’re going to get better at this, trust that. Getting into the habit of creating and maintaining a budget, understanding where your money is going, and planning for the inevitable is what you need to be doing right now."

Have you ever found yourself wondering: how much is it going to cost me to run my business?

Tiffany and Beth sit down to discuss the different aspects of running a business and how to break down the individual costs within those variables to create a budget that works for your business.  

In this episode, we start with the basics. 

You’ll learn what information you need to gather before sitting down and making a budget. You’ll get advice on how to create a budget that makes sense for your business based on both your expected and unexpected expenses, anticipated income, and what you ideally want to take home in a paycheck. 

We’ll discuss the difference between a budget and a cash flow prediction and how to utilize each. 

You’ll learn how to create a budget when your income is irregular and how to create a structure within your budget. Plus, we’ll discuss why you should create a reserve and a contingency plan in the event of unexpected expenses or changes in your business. 

This episode is for you if:

- You’re feeling overwhelmed with creating a budget for your business and need practical strategies to make a budget that actually works.

- You’re wondering how to manage your cash flow and you need tools that can make your life easier.

- You’re feeling uneasy about making a budget with an irregular income and need practical tips to create structure within your budget.

-You’re nervous about how you’re going to handle an unexpected expense and you need to know how to create a plan to avoid a future problem.

Links Mentioned + Other Helpful Resources

Check out the You Can Do This course 

Grab your Cash Flow Planning Tool and other free resources 

Schedule a mentoring call with Beth

Check out other Money Mindset podcast episodes

Find information regarding small business taxes 

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“You have to be able to ask for and accept help. Our culture and society has ingrained in women that we are the nurturers and givers and there’s not a lot of reciprocity there, and that’s why people reach burnout. That’s why people quit. It feels like too much and that’s why we need to be willing to get that help."

Have you ever found yourself wondering: is it actually possible to run a successful business and be the parent and partner I want to be without burning out?

We sat down with Lauren Golden— founder of The Free Mama Movement—to dig into that question and get her strategies of controlling the chaos as a Mama of three and a business owner. 

In this episode, we hear Lauren’s story leading up to her taking the plunge into freelancing, and then launching The Free Mama Movement to help other Mamas do the same. She then walks us through very practical strategies that you can implement today to balance both your professional and personal life. We talk about why it’s important to ask for help, the need to outsource tasks in and out of your business, and how you can find a system that works for you and your family. She explains why self-care is so important, what she practices for self-care, and how to find what fills your cup so you can set yourself up for success. 

This episode is for you if: 

- You love the idea of freelancing or consulting, but have a hard time understanding how it all fits together with all of the other moving pieces of your life. 

- You’re feeling overwhelmed with the juggle of business ownership and parenthood and need practical strategies to implement right away to help alleviate the overwhelm. 

- You find it helpful to hear other parent’s success stories as they’ve moved from the traditional workforce and into a solo career. 

About Our Guest 

Lauren Golden, Founder of The Free Mama Movement, launched her business to show working moms that they don’t have to choose between family and financial stability. Her mission is to ensure no mother ever has to sacrifice time with their babies in order to provide for them. 

As the fearless leader of tens of thousands of women, Lauren is passionate about showing other moms how to start and run a successful freelancing business from home. In her #1 International Best Selling book, she shares her own story, along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living at home. 

Links Mentioned + Other Helpful Resources

Connect with Lauren on Instagram 

Check out her website

Join The Free Mama Movement Facebook group

Learn more about her book, The Free Mama: How to Work from Home, Control Your Schedule, and Make More Money

Check out the You Can Do This course

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

Becoming a parent is a beautiful experience, but for those of us who want or need to continue to build our careers, the juggle can be a real challenge. Here at The Kenza Collective, we are passionate about educating and empowering parents to make the leap from captive employee to full-time Independent Professional (aka freelancer, consultant, etc). When you work for yourself, you are free to build a life and a living that supports your family's needs. And in turn, this enables us to raise better humans, cultivate stronger relationships, and prioritize our physical & mental health.

Join CoFounders Beth and Tiffany as they teach you what it takes to work for yourself so that you can find freedom in your schedule, your energy, and who you choose to work with. We break down complex financial and tax-related topics, teach you how to land (and keep) clients, write proposals, manage projects, and protect your energy - all while juggling your family responsibilities. We also explore the various types of independent career paths out there through talking to parents just like you who've made the leap.

Whether you're a parent who is curious about what it takes to go out on your own, or you’ve been doing it for years, this podcast will help you navigate the tricky (but oh so rewarding!) waters of working for ourselves while raising a family. Learn more and find great resources at https://www.kenzacollective.com.

"If you’re a parent-entrepreneur who really wants to level up, make more money, take on bigger clients and contracts—all while raising a family and staying true to your personal goals and boundaries—you may really need to take a serious look at some of your habits and question if they’re actually serving you anymore. This is exactly what I had to do when I landed the biggest retainer contract of my career last November. The changes I made have been complete game-changers, and I want to share them with you!” 

In this bonus episode, Tiffany shares exciting updates from The Kenza Collective and what to expect in Season 4 of the Kenza Pod. She gives a sneak peek into the upcoming episodes and guest interviews that you are not going to want to miss! Plus, be the first to hear about an exciting new initiative at Kenza and how it will benefit you as a parent entrepreneur.

Discover the Two Habits that Changed Everything for Tiffany

After landing her biggest retainer contract to date, Tiffany knew that she had to make some real changes if she was going to be able to keep up without burning out. After forming these powerful new habits, Tiffany has literally put hours back into her day and successfully leveled up financially, professionally, and personally. 

Links Mentioned + Other Helpful Resources

Check out the different ways to support our work right here.

Get caught up and ready for the launch of Season 4 over on the blog.

Join us on Slack

Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.

“We need to step away from trying to describe our experience in terms of what we did and instead talk about why it mattered. Why was it important? Who did it impact? What tangible improvements did you help to bring about? Then, most critically, we want to tie these things directly to the types of opportunities that you’re targeting." - Andrea Gerson, Senior Career Strategist

Love it or hate it—we need to talk about the importance of using Linkedin as freelancers and consultants, and how this powerful tool can help grow your business. 

We sat down with Andrea Gerson—professional resume writer and founder of Resume Scripter—about how to craft a narrative specifically for our Linkedin pages now that we are out on our own, and how to make your profile shine and speak directly to your ideal clients. 

Andrea walks us through very practical examples and we go from top to bottom on a LinkedIn profile to talk about the importance of each section and how to fill it out. You will walk away with easy-to-follow tips on how to shine up that ole’ LinkedIn profile and start leveraging this very powerful networking platform ASAP!

This episode is for you if:

• You’re wondering if having a Linkedin page is necessary to have as a freelancer or consultant (hint: yes it is).
• You want to learn how to make your Linkedin page stand out and understand exactly what to include and leave out.
• You’re curious about how to craft a career narrative and how to use that to build a cohesive online presence. 

About Our Guest 

Andrea Gerson has 15 years of experience working with professionals at all stages of their careers to helping find clarity, confidence, and a renewed sense of energy around telling their career stories. 

As the founder of Resume Scripter, Andrea has worked with over 7,500 professionals, many of whom have played notable roles in companies like Microsoft, Google, and the United Nations. 

Her work has been featured in Fast Company, GirlBoss, and Recruiter.com. 

Andrea’s superpower is helping people develop a straightforward narrative about what they’ve accomplished and what they’re capable of, specifically those with work histories that feature career transitions, caregiving apps, and self-employment.

Links Mentioned + Other Helpful Resources

Connect with Andrea on LinkedIn 

Check out her website at Resumescripter.com

Join Us in Slack!

If you are ready to get support from like-minded parents who are right there with you in the trenches of entrepreneurship and parenting, join ou