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On this episode of The WP Minute+ podcast, Eric chats with Matt Schwartz, founder of CheckView, a SaaS focused on automated testing. The discussion focuses on challenges and insights of starting a SaaS product in the WordPress ecosystem. Matt fills us in on his agency roots, the decision to build a SaaS over a plugin, market research, customer insights, and advice for aspiring founders. Matt’s story is a great inspiration for anyone who wants to build a product from the ground up!

Takeaways:

• CheckView was created to address checkout issues in e-commerce experienced by Matt’s agency clients.
• The decision to build a SaaS was based on minimizing resource use on client sites.
• Market research involved talking to agencies and validating the product idea.
• The challenges of WordPress-specific SaaS include managing plugin compatibility.
• Customer support is crucial for addressing user issues and misunderstandings.
• Founders should validate their market and customer needs thoroughly.
• SaaS products may take time to break even financially.
• Education about automated testing is essential for agency owners.
• The future of SaaS will involve more testing and trust in technology.

Important Links:

• CheckView
• Inspry (Matt’s Agency)
• Connect with Matt: LinkedIn
• The WP Minute+ Podcast: thewpminute.com/subscribe