Do you have a product that could be the next big Internet sensation? The king of crowdfunding, Craig Asano, provides an environment in which products that often go unknown, have the chance to find financial and commercial success.  “Crowdfunding has gone through a tumultuous history of what it is, but it’s continuing to evolve,” he says. “At its core, it’s about leveraging the Internet and social media to aggregate and pool small contributions of capital to get a venture off the ground or prototype developed or to commercialize a business.”  Craig is the Founder and Executive Director of the National Crowdfunding Association of Canada (NCFA Canada), an organization actively engaged with both social and investment crowdfunding stakeholders across the Canada. Craig has over 15 years of experience as a marketer, software technologist and start-up entrepreneur in tech, finance, manufacturing and real estate.  In this week’s #StartupPodcast, host Rivers Corbett talks with Craig about crowdfunding in Canada, the best platforms to use, and ways to raise funding for your startup or product using crowdfunding. Also, they talk about where the entire crowdfunding movement is going and what it means for your business.

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