The Kirk + Kurtts Design Podcast

By Kirk Visola & Andy Kurtts

Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight

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How many episodes does The Kirk + Kurtts Design Podcast have?

The podcast currently has 97 episodes available.

The Kirk + Kurtts Design Podcast episodes:

March 21, 2022 Jamie Panzarella, Brandarella founder & creative director, SKU mentor, discusses Expo West and her work
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This week Kirk & Kurtts are back and discussing all things Expo West with their friend and amazingly talented designer Jamie Panzarella, Brandarella founder & creative director. They discuss the ups and downs of attending the largest natural products trade show held since the pandemic as well as their favorite finds and discoveries from the show. http://brandarella.com/

Listen in - we hope you enjoy!

Catch up on: All Episodes
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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44min
March 05, 2022 The Foundations of Design for CPG - Part 2
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In our followup from Part One, Kirk & Kurtts dive right back into the elements needed to make your packaging design project a success. We discuss PDP (principal display panel) elements, back of pack essentials, and the nuances of print specs. Oh and take care of your pre-press team!

Listen in and if you have any other questions don't hesitate to reach out:
Andy: [email protected]
Kirk: [email protected]

About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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43min
February 28, 2022 The Foundations of Design for CPG - Part 1
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Where to start? Well - if you're thinking about launching a product and need some packaging design - then this episode of Kirk & Kurtts would be the PERFECT place to begin.

In this 2 part episode, Kirk & Andy discuss some of the foundational elements of a packaging design project - including brand strategy, figuring out what kind of format your product is going into, dielines, etc.

In the next episode Kirk & Andy will cover more - and hopefully after you've listened you're ready to hit the ground running!

About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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27min
February 14, 2022 Ecommerce Unboxing & Shipper Design
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Remember the excitement of getting a package? Neither do we - since we get packages all times of the day everyday - BUT - because of all that volume how do you make an impression with your customers?

Enter the eCommerce/shipper design: it's what tells your customers "Damn - that product I ordered has finally got here and I'm so excited!" Or it tells them "What's this sketch anonymous brown box thrown on my porch - I'm going to carefully open it just in case."

You can guess which feeling you want to evoke in your customer. Listen in as Kirk and Andy discuss the importance of your shipper and unboxing experience and different (economical) ways to make those corrugate boxes look good.

Enjoy!

About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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35min
February 08, 2022 Mood Board and Design Preparation
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Embark on a design project without a moodboard at your own peril. Whether they're finely tuned canvases of inspiration or slapped together pixelated beautiful messes, moodboards have a place in the creative process. Join Kirk & Andy as they dive into all things moodboard - how to build them, where to look for inspiration, and why they're important. Enjoy!

About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
...more
38min
February 03, 2022 Pantone and Color Design Deep Dive
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Pantone. PMS. Chips. All the swatch books. IYKYK. In this week's episode, Kirk & Kurtts dive into the importance of working with Pantone specified colors - which is literally a universal language among all designers and printers no matter the language. Too many times client's don't like the color they see on screen - but guess what - that doesn't matter - because it's what's on press that matters. And if you're about to hit "print" on 50,000 pouch bags or labels - you're gonna want to be clear what they'll look like. Listen in - we hope you learn something - or join in as we preach to the choir.
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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34min
January 26, 2022 The Importance of Presentation Design
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Designing an amazing concept is one thing. Bringing it to life and showing your client how it will live out in the real world is a whole other thing. That is the key to giving your ideas their best shot when going into a creative review. In this episode, Kirk & Andy discus how they approach presenting creative ideas, best practices, and tools and tips to help you nail that next concept presentation. Enjoy!
Links mentioned in the episode
la croix concept exploration by Kirk: https://www.mindthefont.com/lacroix
Mock Up sites:
https://elements.envato.com/
http://graphicpear.com
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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47min
January 19, 2022 Killed Designs
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Behind any great design is about a dozen killed designs. Whether it gets derailed because of a client's subjective feelings or a production detail from prepress - our perfect designs sometimes go off the rails and die a horrible death! Listen in as Kirk and Kurtts talk shop about what they've encountered and how they handled the heartbreak.
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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36min
January 11, 2022 Design New Year's Resolutions
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In this episode, Kirk & Kurtts take the tradition of making New Year's resolutions and put a design spin on them. Listen in as they discuss what they WILL and WON'T be doing in their design work for 2022. Who knows - maybe it'll inspire you to write your own New Year's Design Resolutions. Enjoy!
About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
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38min
December 24, 2021 Lisa Laird, President at Laird & Company, a family-owned distillery, famous for Apple Brandy
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In this episode, Kirk & Kurtts have the incredible honor of chatting with Lisa Laird-Dunn, COO of Laird & Company, America's OLDEST distillery - makers of the famous Applejack. If it isn't part of your holiday (or everyday) bar then you are missing out on one of the most important and historic spirits out there!
We discuss their packaging evolution (all 300 years of it!) and how they maintain brand consistency into today. Lisa Laird-Dunn provides amazing insight into how Laird & Company has approached their brand over the years and the responsibility of shepherding a historic brand into modernity.
Recipe:
Laird & Company
AppleJack Brandy Sour
2 oz AppleJack Brandy
3/4oz Simple syrup
3/4oz. Lemon Juice
Egg white
Shake dry
Add ice. Shake again. Strain. Drink.

About Kirk and Andy:
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
Support the show
About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
Support the show
...more
48min

FAQs about The Kirk + Kurtts Design Podcast:

How many episodes does The Kirk + Kurtts Design Podcast have?

The podcast currently has 97 episodes available.