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The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features cand... more
FAQs about The Kula Ring:How many episodes does The Kula Ring have?The podcast currently has 417 episodes available.
May 21, 2019Building Successful Distributor RelationshipsJeff and Carman talk with Ashley Miller and Bruce Howie from Dominion Colour about building strong distributor relationships in an increasingly digital marketplace....more31minPlay
May 14, 2019How Ecommerce Can Enhance Customer Service & Increase SalesIn this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales....more0minPlay
May 14, 2019How Ecommerce Can Enhance Customer Service & Increase SalesIn this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales....more0minPlay
May 07, 2019Demand More From Your Marketing CampaignsIn this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget....more31minPlay
May 07, 2019Demand More From Your Marketing CampaignsIn this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget....more0minPlay
April 30, 2019Making Room for Marketing in a Sales-Driven B2B ManufacturerIn this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company....more36minPlay
April 30, 2019Making Room for Marketing in a Sales-Driven B2B ManufacturerIn this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company....more36minPlay
April 23, 2019Why Context is Everything for Manufacturing MarketersIn this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers....more36minPlay
April 23, 2019Why Context is Everything for Manufacturing MarketersIn this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers....more36minPlay
April 16, 2019B2B Marketing When Your Customers are in a Rapidly Changing IndustryIn this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model....more28minPlay
FAQs about The Kula Ring:How many episodes does The Kula Ring have?The podcast currently has 417 episodes available.