In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.

In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.

In this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.

In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.

In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.

On this episode of The Kula Ring, Jeff and Carman speak with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing in 2019 and how to focus on customers' unmet needs.

On this episode of The Kula Ring, Jeff and Carman speak with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing in 2019 and how to focus on customers' unmet needs.

In this episode of The Kula Ring, Jeff and Carman talk with Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing.” They discuss his role in growing a semiconductor manufacturer from the top 20 in the industry into the top 5, and how manufacturing marketers can cut through the BS to get results that really matter.

In this episode of The Kula Ring, Jeff and Carman talk with Sander Arts, CMO, Advisor, and Author of “Cut the Bullsh*t Marketing.” They discuss his role in growing a semiconductor manufacturer from the top 20 in the industry into the top 5, and how manufacturing marketers can cut through the BS to get results that really matter.

In this episode of The Kula Ring, Jeff and Carman talk to Amber Naslund about how marketers can make a bigger impact with content that provides real value to prospects and customers.