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The Kula Ring episodes
- Demand More From Your Marketing CampaignsIn this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget.31 min
- Demand More From Your Marketing CampaignsIn this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget.0 min
- Making Room for Marketing in a Sales-Driven B2B ManufacturerIn this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.36 min
- Making Room for Marketing in a Sales-Driven B2B ManufacturerIn this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.36 min
- Why Context is Everything for Manufacturing MarketersIn this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.36 min
- Why Context is Everything for Manufacturing MarketersIn this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.36 min
- B2B Marketing When Your Customers are in a Rapidly Changing IndustryIn this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.28 min
- B2B Marketing When Your Customers are in a Rapidly Changing IndustryIn this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.28 min
- How to Collaborate Effectively with Former CompetitorsIn this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.38 min
- How to Collaborate Effectively with Former CompetitorsIn this episode of The Kula Ring, Jeff and Carman chat with Cori Walsh and Jake Jeffords—two marketers who worked for competing manufacturers that have recently both been acquired by Vermeer. They discuss the challenges and opportunities that come with learning to collaborate with a former competitor.38 min
About The Kula Ring
From the publisher's feed
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features…
candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.