The Kula Ring

The Kula Ring

By Kula PartnersBusinessMarketing
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The Kula Ring episodes

  • Leading the Pack in Manufacturing Marketing
    In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.
    27 min
  • Leading the Pack in Manufacturing Marketing
    In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.
    27 min
  • Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign
    In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.
    31 min
  • Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign
    In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.
    31 min
  • Agile Manufacturing is the Future
    In this episode of The Kula Ring, Jeff and Carman talk to Krisztina Holly, better known as Z, about agile manufacturing, and the lessons that manufacturers need to learn to be competitive in 2019 and beyond.
    32 min
  • Agile Manufacturing is the Future
    In this episode of The Kula Ring, Jeff and Carman talk to Krisztina Holly, better known as Z, about agile manufacturing, and the lessons that manufacturers need to learn to be competitive in 2019 and beyond.
    32 min
  • Cultivating a B2C Mindset for B2B Manufacturers
    In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
    30 min
  • Cultivating a B2C Mindset for B2B Manufacturers
    In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
    30 min

About The Kula Ring

From the publisher's feed

The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features…