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The Kula Ring episodes
- RIP to the Marketing ‘Project’In this episode of The Kula Ring, Jeff and Carman talk with Monique Elliott, Chief Marketing Officer at ABB Electrification Products, Industrial Solutions. They discuss the positive effects of addressing marketing ‘projects’ as marketing ‘products’, the changing skill sets required of marketing teams, and working with sales and IT to measure the success of marketing activities.27 min
- RIP to the Marketing ‘Project’Hi everyone! With the Kula Ring audience growing so much over the past while, chances are Dear Listener that you might be new here! With that in mind, we are going to be periodically sharing with you some brilliant insights manufacturing marketers need now that come from Kula Ring episodes you probably haven't heard yet.So let's get right to it - here's a fabulous episode on why Products, not Projects are the future for marketing featuring Monique Elliott ... formerly of ABB and now SVP Global Marketing, Industrial Automation at Schneider Electric. Enjoy the episode!27 min
- Is Your Marketing a Cost Center or a Revenue Generator?In this episode of The Kula Ring, Jeff and Carman chat with Chris Schmitt, Senior Director of Strategic Development from the National Association of Manufacturers. They discuss the importance of using the data from new tools and technology to prove that marketing departments in manufacturing organizations are revenue generators, not just cost centers.34 min
- Is Your Marketing a Cost Center or a Revenue Generator?In this episode of The Kula Ring, Jeff and Carman chat with Chris Schmitt, Senior Director of Strategic Development from the National Association of Manufacturers. They discuss the importance of using the data from new tools and technology to prove that marketing departments in manufacturing organizations are revenue generators, not just cost centers.34 min
About The Kula Ring
From the publisher's feed
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features…
candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.