Marketing is not the answer relationships are and the marketing campaigns are only the vehicle to build that bridge. In today's podcast episode we speak with Buck Wise, CMO and Co-Founder of Wise Property Group as he shares his insights on how organizations can build relationships with leads through marketing and how to leverage data in decision making.
Buck Wise, CMO and Co-Founder of Wise Property Group, helps high performing real estate agents reach real freedom. Buck has experience that spans across media, content, distribution and marketing. As an Chief Marketing Officer for Cardone Ventures, a Grant Cardone partner company and an executive within the world’s largest advertising group, WPP, Buck led the global teams responsible for driving innovation for brands such as Google, Starbucks and Nike, with a sharp focus on digital, AI, voice, data and technology consulting, education and connection.
Before joining WPP, Buck co-founded a full-service digital agency whose clients included Chevrolet, Valvoline, Major League Baseball and the North American International Auto Show. This episode is brought to you by the VOS Group a strategic advisory & leadership development firm working with leaders in power positions to recalibrate leadership and organizations. To learn more about how our firm can help your organization visit www.ladawntownsend.com #RecalibrateLeadership #strategy #csuite