A car had crashed into the same Madison coffee shop three times. That was enough for Josh Olson and Strong Towns Madison to push for a change on Willie Street — a dense, locally-owned corridor that doubles as a commuter shortcut during rush hour. The intervention they proposed cost a fraction of what the city had budgeted, took two weeks to implement, and ran as a two-month trial. Josh breaks down what made the argument land with city staff and commissioners, and what happened after the results came in.

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