Hello Small Business Heroes! Anaita Sarkar, the founder of Hero Packaging, jumps on to our tenth episode of The Lat Chat to discuss all things marketing and social media, her new book ‘How to Sell Anything Online’, her new podcast ‘The Marketing ATM, and whether or not you should use a PR Agency. #TheLatChat
Follow Anaita on all Social Media Platforms: @sellanythingonline
Chapters
0:00 – Anaita Sarkar
3:15 – A Good Partner for Good Balance
6:00 – Mark Bouris v Anaita Sarkar
11:00 – “This is a Place of Opportunity”
18:22 – New Book: How to Sell Anything Online
21:55 – Performing Through Negativity on TikTok
25:55 – Marketing is Repetition
28:50 – Finding the Boundaries Between Work and Family
31:55 – New Podcast: The Marketing ATM
34:10 – Should You Use Public Relations Agencies?
38:30 – The Problem with Marketing Agencies
45:20 – The Dangers of Long-Term Contracts
48:50 – The Four Social Types in Business
55:00 – Introspective Thinking
59:45 – Not Defining the Future
Connect with Us!
Website: latitudeaccountants.com.au
Instagram: instagram.com/latitudeaccountants
TikTok: tiktok.com/@latitudeaccountants
Podcast: https://spotify.link/sPJJzb3B2Db