As the head of Bamby Media, a company that specializes in podcast production, I am always interested in the latest trends and insights into the podcast industry. Recently, Edison Research released a report on how Gen Z listens to podcasts, and the results are fascinating. 

The Cliff Notes

The Gen Z report from Edison Research highlights several key themes that are important for podcasters to understand. Firstly, Gen Z is incredibly engaged with podcasts and loves to binge-listen. Secondly, they are highly receptive to podcast advertising and take action on the ads they hear more than other generations do. Thirdly, social media plays a significant role in how Gen Z discovers new podcasts. Finally, video is a crucial component of podcast listening for Gen Z, with a vast majority of monthly podcast listeners watching or listening to podcasts with a video component.

What’s the crystal ball say?

Looking to the future, it is clear that podcasting will continue to be a popular medium among Gen Z audiences. By understanding how this audience listens to podcasts, podcasters can create content that resonates with them and reaches a wider audience. It means that podcasters who are willing to adapt their strategies to cater to Gen Z listeners will be well-positioned to succeed in the highly competitive podcast industry.

RESOURCES:

YouTube Channel

Website

Edison Research

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