In this episode of The Latest…, we investigate the impact of the hidden messaging behind Taylor Swift’s latest music video for her song - Opalite.

Swift's strategy remains consistent in the wake of her close involvement in the Baldoni vs. Lively court case. With a music video featuring high-profile British and Irish personalities who are a far cry from her usual audience zeitgeist, this episode investigates how her choice of product and comms are working together to keep Swift afloat.

In this episode:

- Why Taylor’s music video has people talking

- Why Taylor is such a fan of the Graham Norton Show, and how the idea for the video came to her instinctively

- The strategic timing of the video release

- The importance of public perception, with reference to #JusticeForJustin

- Your comments read on the pod

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00:00 Taylor Swift's New Music Video and Its Impact

04:23 The Graham Norton Show Phenomenon

08:48 Strategic Communication in Crisis

12:41 Listener Reactions and Comments

18:51 Transitioning Taylor: From Girl to Woman

26:09 Justice for Justin: Public Opinion and Its Power

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#TaylorSwift #Swifty #BlakeLively #Baldoni #JusticeForJustin #Opalite #GrahamNorton #Reputation #CrisisManagement

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