Taylor Swift’s recent involvement in the Hollywood drama with Blake Lively and Justin Baldoni left her open to criticism. For someone with historically air-tight messaging, managed by PR legend Tree Paine, this was a shock that could have reverberated across the industry. Find out how Tree Paine’s masterstroke of timing and messaging has ensured that this, at least for the time being, wasn't the case.

In this episode:

- The context of Taylor Swift’s PR puncture

- How the timing and simplicity of Taylor’s messaging has saved her

- How Taylor’s choice of movement is key to steadying the ship

- Your comments are read on the pod

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00:00 Introduction to Taylor Swift's Recent Controversies

02:27 Public Perception and Communication Strategies

04:41 Tree Payne's PR Tactics and Taylor's Response

07:42 The Impact of Timing in PR

13:03 Victim Narratives and Public Expectations

18:42 Community Reactions and Comments

23:53 Conclusion and Future Implications

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#TaylorSwift #TreePaine #BlakeLively #JustinBaldoni #RyanReynolds #Swifty #PR #Comms #PRStrategy

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