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• Set Clear Goals: Define your objectives in advance (e.g., lead generation, product launch, brand awareness) to guide all your decisions and measure success.
• Plan and Budget Wisely: Research and select the right trade show that targets your audience. Book your booth location early to secure a high-traffic area, and create a detailed budget to control costs like electricity, internet, and travel expenses.
• Design an Engaging Booth: Use bold graphics, high-quality displays, and good lighting to make your booth visually appealing. Incorporate interactive elements like live product demonstrations, contests, or VR experiences to attract and retain attention.
• Train Your Staff: Ensure your team is knowledgeable, enthusiastic, and approachable. They should be ready to actively engage attendees, ask qualifying questions, and capture leads effectively, rather than sitting down or using their phones.
• Promote Your Presence: Use social media, email marketing, and your website to inform existing and potential clients of your booth number and offerings ahead of time. Use event-specific hashtags to join the conversation online.
• Offer Value: Provide appealing promotional items or exclusive discounts that are relevant to your brand to encourage visitors to stop by and provide their contact information.
• Capture Leads Efficiently: Have a system in place (e.g., badge scanners, digital forms, or an app) to collect contact information and relevant notes about each interaction.
• Follow Up Promptly: Send personalized follow-up emails or make phone calls to new contacts within 24-48 hours of the event, while the interaction is still fresh in their minds. 

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🎃 Genius of Iconic Halloween Candy

What if a simple farm-themed candy turned into the ultimate Halloween icon? In this episode of Generations of Genius, host Kelly Shea unwraps the surprising story behind Candy Corn — how a humble sweet called “Chicken Feed” went from a rural novelty to a billion-piece tradition that defines spooky season.

Discover how smart marketing, timing, and a little creative rebranding turned this century-old treat into a holiday staple — and what it teaches us about entrepreneurship, adaptation, and staying power in changing times.

New Episodes Every Thursday!

Generations of Genius is a podcast powered by Innovation Station LLC, on The Launch Network.

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In business, selling is the set of activities a company undertakes to persuade a customer to buy a product or service. Rather than just being a transaction, modern business approaches see selling as a process of building relationships and providing solutions. Effective selling often requires: 
Understanding customer needs by listening to and identifying their specific pain points.
Building trust and relationships to foster long-term customer loyalty and repeat purchases.
Presenting the product as a timely and effective solution to the customer's problems.
Negotiation to reach a mutually agreeable price and terms.
Closing the sale, or reaching the final agreement to exchange money for the product or service.

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What if your biggest failure turned out to be your greatest invention? In this episode of Generations of Genius, we dive into the surprising story behind the Post-it Note — a product that began as a mistake and ended up changing offices, classrooms, and creativity forever. 

Host Kelly Shea unpacks what this iconic invention teaches us about resilience, the art of the pivot, and why great ideas don’t always start the way you expect.

New Episodes Every Thursday!

Generations of Genius is a podcast powered by Innovation Station LLC, on The Launch Network 

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Ever wonder how products like Sonicare, OxiClean, and the George Foreman Grill went from unknown to unstoppable? Meet the man behind the marketing Rick pulls back the curtain on the world of direct response, storytelling, and video persuasion to help you grow your brand the smart way.

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Welcome to Generations of Genius, the podcast from Innovation Station where we explore the spirit of invention across time. Each episode, we dive into the journeys of entrepreneurs and innovators from different generations — uncovering the ideas, challenges, and breakthroughs that shape how we invent, build, and inspire. From the sparks of creativity to the realities of bringing an idea to life, we’ll share stories that connect the past, present, and future of innovation. Whether you’re a dreamer, a doer, or an inventor at heart, this is the place to fuel your imagination and celebrate the genius within every generation. On The Launch Network
 
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Today, we dive into the background of your host -- Kelly Shea! Serial entrepreneur, inventor, author, and so much more! Learn how her journey started & why she decided to create Generations of Genius.

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Sam Kornblum With over 25 years of experience in the fast-paced and ever-evolving retail industry, we specialize in helping unique brands secure prime placement in top sporting goods stores. Our deep industry knowledge, extensive global network, and commitment to excellence enable us to drive sales and foster growth for our clients in a dynamic market.

https://www.consultwithk.com

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We dive into real-world sales strategies, tools, and insights to help you build better products, connect with your audience, and sell more products. Whether you're launching a startup or scaling an enterprise, this is your playbook for smarter marketing, social media strategy, Influencer integration to build stronger product sales.

Let’s get started.

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Michael and Frank Silva, are brothers and created QB54. We know how to have fun. Ever since we can remember, we created our own games to entertain ourselves. These were the days when kids actually went outside to play, remember that? QB54 actually started out when we were 9 and 12 years old using 2 garbage cans.

We called it "The QB Thanksgiving Classic". During Thanksgiving all of our friends left to go visit family and we were left just the 2 of us watching football on TV. We got bored easily but were itching to play football, so we thought how can you play football with 2 people? Ah garbage cans!!! Our parents thought we were crazy but we thought we were geniuses. So we set up the cans and started throwing, and throwing and throwing trying to get it in the can. We're now in our mid 40's and we're still throwing. Last year our families met up in Georgia where Frank lives and we had Thanksgiving.

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A tradeshow (also spelled trade show or trade fair) is an event where companies from a specific industry gather to showcase and demonstrate their latest products and services. Tradeshows are usually business-to-business (B2B) events, meaning they are primarily intended for companies to connect with other businesses, rather than with the general public.

Key Features of a Tradeshow:

• Exhibitors: Businesses set up booths or displays to promote their products/services.
• Attendees: Typically industry professionals, buyers, suppliers, distributors, media, and potential partners.
• Networking: A major focus is making business connections, forming partnerships, or finding clients.
• Product Launches: Companies often reveal new products or services at tradeshows.
• Industry Insights: Many tradeshows include seminars, panels, or workshops on trends and innovations.