The Launch Plan Podcast

Struggling to sell your info products?
One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough).  Many creators give up. The wall feels overwhelming. But the wall is not made of concrete.

You can break the wall (If you know how).
Because the wall is made up of exactly what we discussed in the previous episode -- the four-letter F-Word, and if you understand this, you can dismantle this seemingly mighty wall just like a tent. And then, you will unlock the secret that will help you sell more and bigger info products and courses.

How to break the wall (and sell your online courses)?
It turns out that you don't need to break this wall. If you do exactly what you learn in this episode, you will see the wall magically disappear. And your clients will do that themselves. Here's what you'll learn in this episode:

1. The five-step process to remove fear
2. How to handle clients like an eight-year-old  (and help your clients buy)
3. Learn the different kinds of proof you can use (and how they will impact your sale)

Grab the Irresistible Offer Playbook Freebies:
designyourthinking.com/iopfreebies

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Why do clients NOT buy?
Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites.

Yet, we shoo them away when they come.
No way! I don't chase away my clients. I do everything so that I can keep their attention. Maybe you are.  As it turns out, many websites and sales pages chase away clients more than attract them. And entrepreneurs do that unknowingly.

So, how can I stop chasing away clients?
It turns out that the answer is simpler than you imagined. Just stop doing this - the four-letter F-Word. No, it's not what you think. In this episode, you'll learn how to stop chasing away clients. Specifically, you'll learn the following:

• What is the F-Word that we unknowingly use all the time?
• The three specific ways we send away clients (even those that came to you looking for help)
• The psychology behind the F-Word (and how you can avoid them)

Grab the Irresistible Offer Playbook Freebies:
designyourthinking.com/iopfreebies

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Have you ever wondered why some YouTube Ads work (and many don't)?
The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this question:

Should I run ads on YouTube and scale my course sales?
And in no time, you are filled with an avalanche of questions. What kind of ad should I run? How long should the ad be? What kind of content should my ad have? How to get started writing the copy for my YouTube ad? If even one of these questions has been inside your head, wait no more.

Learn exactly why ads succeed (and why they fail).
In this episode, our guest Shoden, Dennis Abad, discusses why Ads fail and succeed. He's a Marketing and Online Business Growth Coach who runs ads for several well-known course creators. In this episode, you'll learn:

1. Crucial sections of a profitable YouTube Ad.
2. The "30-Second Rule" that can help you literally run Ads on YouTube for Free (and reach more people)
3. How to design your first YouTube Ad even if you are just getting started with videos (and a "formula" if you are comfortable with videos)

Connect with Dennis Abad

• Website
• Facebook Profile

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

How many times have you bought something that’s not on your shopping list?
That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases.

But that's what humans do.
We are emotional beings. We tend to do a lot emotionally and later justify rationally. I’m sure you have a reason why you purchased that sneaker or lipstick last week. But I know why you “really” did that. No, not because you were excited, or sad, or angry. It’s because you were made an irresistible offer.

Common, that's not true.
It is. And that's what we cover in this episode of The Launch Plan podcast. You will learn:

• Why we buy stuff that are not on our shopping list (even if they are expensive).
• The six factors that you can use to infuse irresistibility into your offers.
• Learn how to use these factors in your offers with the tips we share inside the Launch Plan Workbook.

Grab the Irresistible Offer Playbook Freebies:
designyourthinking.com/iopfreebies

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Why do clients buy?
The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from spam ware"), a personal one, or a social one (like, "feel good when I'm with my peers").

Can you scan your clients' brains?
If you are creating an online course or an information product, you want to know if your clients will buy your course or not. You will definitely know it when you present them your offer. But that's too late. What if they don't buy? Is there a way to know what clients want before you make them an offer?

You need to listen to their stories.
And that's what we cover in this episode of The Launch Plan podcast. You will learn:

• The idea of "Jobs to Be Done" and how McDonald's used it to create a successful line of milkshakes
• How to listen to "Job Stories" (and the three key elements you need to look for)
• What are the exact questions you need to use to learn what your clients will spend money on

Grab the Irresistible Offer Playbook Freebies:
designyourthinking.com/iopfreebies

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Are you trying to sell products or services?
For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, attention grabbing headlines to sell cures to esoteric diseases to "stuff" people never had head, people focused a lot on "selling."

And then one day someone thought:

What if you stop selling?
Instead, what if you could look around and see what people really were looking for? What if we could see what people really needed, and sold them a solution? Some of the biggest names from the 19th and 20th century were inventors that invented "stuff" that solved people's problems. Many of them went on to build multi-million dollar businesses. They focused on just one thing: find out what people really needed and wanted, and "offer" them a solution.

And you need to do it too.
When you click the play button and listen to this episode, you'll learn how to do it for your business too. In this episode, we focus explore the idea of learning from your target buyers. You will learn:

• The truth about "selling" (and a secret from Jordan Belfort, the original Wolf Of the Wall Street)
• How to "own" your target market by finding gaps and opportunities

Grab the Irresistible Offer Playbook Freebies:
designyourthinking.com/iopfreebies

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Do you have an online business, podcast, or a blog?
You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content with a blog or a podcast. And the last thing you want is mail from an attorney or a lawyer.

People are waiting to eat you up.
Running an online business is challenging. And when you are doing it well, people notice. Sometimes it could be a competitor wanting to take you down. But it can be new clients or customers. Perhaps they bought your product or service for the wrong reason. Perhaps your copy set false expectations, or maybe some unforeseen gap in communication. No matter the reason, you want to ensure you have the necessary defense systems to protect you.

And that's why you need legal pages.
You probably know these too. Privacy policy, Disclaimer, Terms and Conditions, and many others. You are protecting yourself when you have them on specific pages on your website and make them prominent, usually in the footer. But where do you get started? What are the exact legal pages you need to have on your website? What is the latest (and scary) trend you need to be aware of? We discuss all of this and more in this episode.

In this episode, I use a legal expert's help to find answers to these questions (and more). Our guest is Amira Irfan. More about her is in the guest bio below. Here's what you'll learn in ~30 minutes:

• What are the four legal pages you need for your website?
• Why your website needs to be compliant with the American Disabilities Act (ADA) even if you don't live in the US.
• How to protect your website with the right legal pages even if you are just creating content.

Download Legal Pages for Your Website:

1. American Disabilities Act Legal Page Template
2. Contract Template Bundle for Freelancers
3. Discounted Legal Bundle for Coaches
4. Comprehensive Legal Bundles With Business Agreements and Contracts
5. Three Legal Mistakes That Can Get You Sued By FTC

Please note that some of these are affiliate links.

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Are your Optin Pages converting enough?
Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place.

You ain't gonna make sales.
There's no history of a business that survived with window shoppers. If your email list is filled with squatters then you don't have leads. You've got squatters aka window shoppers. And squatters are like leeches. The only way you can fix this is not by purging your email list, but by building a better optin page.

And you can start building one in exactly ten minutes.
Well, that is if you click the play button and start listening to this episode. Because in this episode of The Launch Plan Podcast, we show you how to fix your optin page in three steps. You will learn:

• The three cornerstones of a good optin page
• Why more leads is not good, and how to improve the quality of leads by just fixing your optin page
• Why your optin page is failing despite having good copy

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Is podcast guesting on your to-do list?
Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more clients. And you tried podcast guesting. You started pitching podcasts, but you don't hear back.

Don't do it the wrong way.
When I first started doing outreach to be on podcasts I struggled. Which podcasts should I pitch? What are the right podcasts I should be reaching out to? How to pitch them? What to do when I don't hear back from the hosts?

You need to optimize your time.
If you have been where I was with, your frustrations are understandable. That's why I invited my friend Alex Sanfilippo from PodMatch and PodPros.com to join us in this episode. I've known him even before he started PodMatch, and I know he has a genuine interest in solving problems podcasters face. Two years ago, he started PodMatch, and ever since, he's been having a ton of conversations and research on how to help podcasters find the right guests (and guests find the right podcasts).

In this episode, I ask the exact questions you will want to ask him. And he shares some very good tips that can not juss save you time, but also get you on some podcasts right this week!

Please join us in this episode. Goes on for about 35 minutes unlike most of our episodes (~20 min). But it's valuable. See you inside!

Signup for PodMatch:
designyourthinking.com/podmatch (full disclosure, this is an affiliate link)

Download the Launch Plan Workbook (Alex's strategy included):
Just subscribe to the podcast with your email and get the workbook. Here's the link: designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Is your podcast guesting strategy not working?
Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you.

Generating leads as a podcast guest is not just about the quantity.
This is more a quality game. If you don't have a solid plan with your content, podcast guesting can soon turn out to be one of the most expensive strategies. What makes the same strategy go from the most effective marketing strategies to the least? What aspect of the content can make such a huge difference?

Creating actionable content is your answer.
You heard it right. It's not just the content. It's not about how big the show is. It all comes down to how well you were able to transfer listeners from listening to your email list. And that's what we focus in this episode. In this episode, you'll learn:

• Nine steps to creating actionable podcast content as a podcast guest
• How "spilling the beans" is a good strategy when it comes to podcast guesting
• What should be your singular focus when going on any podcast as a guest.

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch