The Launch Plan Podcast

Do you want to attract unlimited leads as a podcast guest?
Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you have probably encountered a challenge.

You don't get enough engagement or leads as a podcast guest.
Have you ever felt like podcast guesting is not working for you? Have you felt like your appearances as a podcast guest have not generated enough engagement or leads? Have you always wanted listeners to see you as the expert on your topic?

You need to focus on One thing.
Oftentimes, the host of a podcast does a great job of shining the spotlight on you. Yet, the episode falls through the cracks. In this episode, you'll see how you can create very good podcast episodes as guest on other podcasts. You'll see how by focusing on just four critical elements, you can position yourself as the expert that listeners should listen to (and want to follow). In this episode, you'll learn:

• The biggest mistake a lot of people make as a guest on others' podcast
• The four elements you should focus on when you are a podcast guest
• What you need to do today to make your next podcast guesting appearance a hit

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Do you want to start a podcast for business?
If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business.

You should stop thinking of creating a random show.
Instead, you need to ask the hard questions upfront. Who is this show for? How will it align with my business? How can I have fun creating the podcast while making it extremely useful for my clients and listeners? You are a business owner and you are in business for a reason. A bad podcast can ruin the image of your business. How do you make sure the podcast and your business are in perfect alignment?

You need to position the podcast for your business.
And that's what we discuss in this episode of The Launch Plan podcast. You'll learn:

• Five ways to position a podcast for your business
• The exact questions to help you monetize your business with a podcast
• How to attract and engage with the right listeners that will help your business grow

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Do you want to start a podcast?
You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do here.

But you worry about not getting enough downloads or listeners.
Or is that the right way to measure your podcast? Just because everyone talks about download numbers doesn't mean that's the right yardstick to measure a podcast. When I started my first podcast, the show made over quarter million downloads, and yet it made negligible impact to my business (until I fixed it). Today, we don't focus on numbers. Because we have something better to measure. Dollars.

So what is the right way to start a podcast today?
The answer is the same as what it used to be even a decade ago. Focus on serving one specific audience and over-deliver. In this episode of the podcast, you will learn:

• The four key levers of a successful podcast (and how you can use them)
• How to create a hyper-targeted podcast by answering simple questions for each lever
• A better way to measure growth and success of your podcast (and that's not number of listeners)

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Do you struggle sending emails that get responses?
Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads?

Find people in the market.
Traditionally when you have to sell or buy something, you go to the market. People you find in the market are there to do business. They are not trying to window-shop with shopping bags. How can you find such people when you run an online business selling courses or freelancing services or info products? You find businesses that your prospective customers are already going to.  And you get them to introduce you to their audience. But why would they do that? And even if they did, how do I reach out to them?

You need to pitch yourself.
You will need to craft an email pitch. But who answers unsolicited emails anyway? Even if they did, how do I get past the initial objections and get them to say a 'yes'? Well that's exactly what you'll learn in today's episode of podcast. You will learn:

• How to use partnerships to grow your business
• The structure of a winning email pitch
• How to get people to respond with a 'yes' by reducing the number of variables

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Are you struggling with traffic or customers?
Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What if you don't have enough traffic or footfall?

Borrow traffic from someone else.
It can sound crazy. But imagine this. Your friend has a business that caters to a clientele similar to yours. Let's say they had a decent traffic or footfall. Could you borrow them? In simple words, can you ask your friend to send his clients your way? Sure. But what if you don't a friend like this?

You need to make some friends.
And that's the topic we discuss today on the podcast. How to find people who you can build alliances and partnerships with. But isn't that scary? What if you are an introvert (like me)? What if you don't know them in person? Well, that's what we discuss today. You will learn how to spot potential partners for your business, and what you can give them.

Visit Brian at the Launch Coalition:
launchcoalition.com

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Are your lead magnets working well?
Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visitors? Maybe you are having the opposite problem - too many people download your lead magnets but not converting to clients. Are you having a list of buyers or squatters?

You are having a positioning problem.
If your email list is filled with low-quality leads or you don't see enough leads come through, you likely have a positioning problem with your lead magnet. What does that mean? How can I position my lead magnets such that it attracts the right clients and repel the wrong ones? In this episode, we share three key elements you can include when you present your lead magnets. Just doing this will help you see significant results.

Complete your learning with our workbook.
We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.

Intro to the MMMA Framework™:
https://designyourthinking.com/small-business-marketing-plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Are you giving your clients what they want?
Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold.

Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clients, this episode is for you.

Six elements are all you need.
Small businesses and solopreneurs spend valuable time asking the wrong question about lead magnets. What lead magnet works best? Should I create a checklist? Or, should I create an ebook? Or, should it be a course? These are the wrong questions. Because any of these lead magnets could work.

The question you should be asking is this: what elements should a good lead magnet be based on? If you're asking this question, this episode is for you. Because in this episode, you'll learn six steps that will help you infuse six vital elements into your lead magnets. This cocktail is powerful, and will instantly turn your lead magnets into client-attracting-machines.

Complete your learning with our workbook.
We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.

Download the Launch Plan Workbook:
designyourthinking.com/launch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

What is the cost of not nailing your message?

Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients.

Not nailing your message can lead to a swelling email list of "squatters," managing disgruntled clients, and spending more time processing returns, and they are just the tip of the iceberg for a small business.

Six elements is all you need.

The good news is that you can save yourself from all that pain and tragedy of landing yourself in a business with the wrong clients. All you need to do is listen to this episode. You'll learn the six elements most likely missing in your message.

But what is a message? Well, that's what we start with inside this episode. Grab your earphones and listen closely to the episode where we help you attract the right clients for your business and repel the wrong ones. You heard that right. When you find the perfect message, it acts as the doorkeeper to your business, refusing the right to entry to the wrong people.

Don't forget the workbook

We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.

Download the Launch Plan Workbook:
https://designyourthinking.com/launch

Get your 90-Day Marketing Plan:
https://designyourthinking.com/plan

Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

How well do you understand your market?
How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, the chances are that you don't have the resources to do expansive market research.

To understand your market fast, you need to be clear what you're looking for (and why). I'll outline some instant benefits of using this approach, including using it to create better products and services.

Avoid losing sales in the last minute
There are times when customers or clients are very interested in your offer, but they back-off in the last minute without buying your product or service. Ever experienced that? You'll learn how to avoid this completely by learning a very important data-point about your clients.

To listen to the episode, click the play button above. Please subscribe to the podcast with your email and get a copy of The Launch Plan Workbook. Inside the workbook, you'll find the exact strategy we share in this episode (plus all other strategies from the previous episodes).

Download the Launch Plan Workbook:
https://designyourthinking.com/launch

Get your 90-Day Marketing Plan:
https://designyourthinking.com/plan

Signup as a beta reader for my book:
https://designyourthinking.com/book

Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com

Have you been struggling with your marketing?
You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales?

If your answers to any of the above questions is a YES, this episode is for you. Because in this episode, you'll learn a framework that will help you fix your marketing plan (if you have one). If you don't have a marketing plan, you're in luck; because by the time you finish listening to this episode, you'll have one. At least, you'll understand what to do in order to get more marketing qualified leads, make more sales, or increase revenue or profit.

It's like turning a knob
In this episode, you'll see how Steve Jobs turned around Apple from a failing business into one of the most valuable companies. No, you are not going to learn ten things to do, but just pick four areas of your marketing. If you've turned a knob to increase or reduce the speed of a ceiling fan, this is not too different.

Don't forget to subscribe to the podcast with your email and download The Launch Plan Workbook (plus more goodies!). Click the play button above to get started.

Download the Launch Plan Workbook:
https://designyourthinking.com/launch

Get your 90-Day Marketing Plan:
https://designyourthinking.com/plan

Signup as a beta reader for my book:
https://designyourthinking.com/book

Website Messaging Mastery Course:
https://designyourthinking.com/wmmprelaunch

Get your 90-Day Marketing Plan:
designyourthinking.com/plan

Download the Launch Plan Workbook:
designyourthinking.com/launch

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kartvee.substack.com