The Law Enforcement Social Media Podcast: A Podcast for #LESM Professionals

On this episode of the law enforcement social media podcast, Mike, Tony and I are joined by our newest co host Pat Fitzgibbons and we talk about the new Peach app, Azusa PD's new HALO program for the homeless and setting goals for 2016.    Pat Fitzgibbons Patrick Fitzgibbons is a law enforcement professional with approximately 20 years of experience in various capacities   He currently works as an assistant street supervisor for a police department in Colorado. Patrick plays an integral part to the law enforcement profession as he also instructs the next generation of criminal justice professionals as a part time college professor. He's committed much of his adult life in the pursuit of higher education, as he holds a BS/BM, MBA and MA.   As the newest member to the LawEnforcement.Social team, he will be contributing articles to our blog on a regular basis. In addition to this, he will be a co-host on our The Law Enforcement Social Media Podcast and our live-stream video shows, COPS on Blab and Talk With The Cops.   Because he enjoys a challenge, Patrick is also the founder and host of his own podcast called The CJ Evolution, which covers various law enforcement topics and subjects. You can subscribe to his podcast on Podbean and iTunes.   The Peach App Like Facebook, users have “friends” on Peach and in order to "like" or comment on their posts, you must be friends.    Users can also interact with friends through an interaction menu, similar to Facebook’s poke feature. Friend can wave, blow kisses, and send cake to name a few. You can even post the “weather" or say "good morning" through the use of “Magic Words.”  These Magic words trigger different types of posts within the app. For example, when you type the word “weather” the current weather in your area will be posted.  Posting the word “shout” will make your text larger and more eye catching.   For a complete list of all the “magic words,” click here.   Like many other social media networks and apps, content is shown via your friends posts. One of the other cool features is that you can post clickable links as well.    Is Peach a tool that we can use in #LESM? It could be, might be too soon to tell however.  To follow me on Peach, add me at iDigitalCop.    What Are Your Goals for 2016?   Stop making New Year’s Resolutions that don’t lay.  You need to take the time to FOCIS.  Yeah that’s right, I said, “FOCIS.”  No, it’s not a typo, it’s an acronym.  An acronym that our very own Tony Moore uses in his life.  Read the article here and understand what FOCIS is. 

In this episode of the Law Enforcement Social Media podcast and COPS on Blab, we discuss the new live streaming app MeVee and interview the CEO and cofounder of the app Tomer Dicturel.

Tomer Dicturel

Tomer Dicturel is the co-founder and Chief Executive Officer of MeVee, a social media live streaming platform that captures the can’t-miss moments. Tomer leveraged his diverse financial background to pioneer a way to monetize social media live streaming while simultaneously creating a platform that fosters authentic communities.

Prior to launching MeVee, Tomer was the founder and Chief Financial Officer of T-List, a technology platform that helps brands tap into the power of influencers and storytellers. A true entrepreneur, he also founded Madison Ventures, an investment management firm that introduces investors to startups that show strong signals of success based on revenue, experience, team, and product.

Tomer Dicturel is also a Founding Partner at Advanced Wealth Partners where he has helped some of the country’s wealthiest individuals and largest private and publicly held companies strengthen, plan, and execute well-informed financial decisions. He served as a Sergeant with the Israeli Defense Forces as a medic and security for High Command Officers. He sits on the board of several technology firms and is in the process of earning his Doctorate in Business Administration.

(taken from http://tomerdicturel.brandyourself.com/) 

 MeVee MeVee released on Sunday, January 4, 2016 and has created a lot of buzz both negative and positive in the social media community.  Most who are putting the app down, saying it’s just another live streaming app truly haven’t taken the time to research what they’re speaking about.   CEO Tomer Dicturel has made himself available via phone, email, and other social platforms like Blab and Twitter to answer questions, address concerns, solicit feature requests, and truly get to know the community whose needs he dreamed of serving while MeVee was in the development stage.  I’ve never had the opportunity as an average user to speak with anyone let alone the CEO of Periscope or Meerkat, have you? (tTo read the complete article click -> http://edbrophy.com/mevee-livestreaming/)

On this episode of The Law Enforcement Social Media Podcast and COPS on Blab, we discussed the legalities of the visual content we use in social media. Everyone, regardless if you are in the law enforcement community or not, uses copy, video, images and infographics in their content they publish for their communities, fans and followers.

However, is it legal to use someone else's photograph? Is it true that if you keep a song under 30 seconds, you are allowed to use it for your public service announcement video? 

Some believe that if you give credit to the original artist, then you're okay to use the work. Is this really true? 

Our guest this week is not only a personal manager for music artists, but he's an entertainment lawyer as well. Mr. Kamal Moo will be joining the crew this week for a great episode to discuss copyright law and the use of other people's work, like videos, pictures and music.

Meet Kamal Moo

For the past several years, Mr. Moo has represented artists from various genres of music as both personal manager and attorney. In that time he has negotiated several types of entertainment contracts, including recording, music publishing, and producer agreements. Prior to this, Mr. Moo worked in the business affairs department of a boutique venture capital firm based in downtown Los Angeles.

Mr. Moo earned his B.S. in Music Industry from the University of Southern California in 2002, his J.D. from Southwestern Law School in 2005, and was admitted to The State Bar of California in 2006. Mr. Moo was born in Kingston, Jamaica and raised in Miami, Florida.

On this episode of the Law Enforcement Social Media Podcast we talk about Facebook Messenger and the new Instant Reply.  

 

For all your law enforcement social needs, check out our website at lawenforcementsocial.net

 

In this episode of The Law Enforcement Social Media Podcast and COPS on Blab, guests Billy Grogan and Kathryn Hamel discuss the importance of terms of use pages for social media pages managed by law enforcement agencies.

The show's content and video were derived from a blog post authored by Billy, "What Every Law Enforcement Facebook Page Needs." We collaborated with Billy and expanded it to not only cover Facebook, but some of the other popular social media platforms used by law enforcement. 

So click here to read more about this awesome show and the show notes so you too can be squared away with your terms of use for your agency.

Do you want to conduct your own social media investigations? Maybe you're curious what a family member is doing online, or what an employee is saying about you or the company. Whether you want to verify the validity of a website or social media account, or need to determine the activities of your teen daughter, this episode of The Law Enforcement Social Media Podcast and COPS on Blab is just for you.

This episode will aired right before Christmas 2015. It's a time when new mobile devices and internet capable electronics would be un-wrapped and online faster than it took to order the item. You probably need to brush up on your super-sleuth skills and know what to look for when it comes to looking into where junior will be venturing on the world wide web.

We Got Close To The North Pole

Our guest is Joanne Sweeney-Burke, all the way from Ireland. It's the only friend we could find close to the north pole, for a special Christmas-themed episode!

About Joanne Sweeney-Burke

Joanne Sweeney-Burke hails from Galway, Ireland. She is a former Journalist, PR Lecturer and CEO in various corporate roles, with 14 years of experience in media, business communications, PR and digital marketing. I am the founder, lead trainer and strategist at Digital Training Institute. My blog, DigitalTraining.ie was named one of Ireland’s top marketing blogs in Ireland in 2015 by US-based website Search Engine Journal. I am

Joanne is the founder, lead trainer and strategist at Digital Training Institute. Her blog, DigitalTraining.ie, was named one of Ireland’s top marketing blogs in 2015 by US-based website Search Engine Journal. She is also the co-founder of EdTech startup Webiket, which provides a suite of eLearning courses in cyber wellbeing.

She has authored Parents Online, co-authored Young Minds Online with her 19-year-old daughter, and has just finished Social Media Under Investigation, Law Enforcement and the Social Web. This book has been described as “an invaluable handbook for officers and agencies starting out with social media or extending their strategies.”

Joanne spoke at the 2015 SMILE (Social Media, the Internet and Law Enforcement) conference in Phoenix, Arizona on ‘Pushing Law Enforcement’s Social Media Boundaries’ and she will be speaking at TEDx Omagh.

In this episode of The Law Enforcement Social Media Podcast and COPS on Blab, Tony Moore, Marc Marty and Arlen Castillo share their favorite sources of content for creating holiday messages on their social media platforms. 

What is Curated Content?

• Curated content is a collection of content and resources from around the web.
• If you shared a link with your followers before, you curated content.
• Make that content relevant to your followers/readers.
• Curated content also has a lot of potential to rank well in search.

What is your agency goal?

• Show agency spirit?
• Safety mission in mind?
• High thefts in jurisdiction, shopping malls etc?
• Collaboration with retailers?

Do you have a theme?

• Decide if you will have a theme for your holiday schedule
• Show off your holiday spirit by adding a touch of festivity to your website, and social media accounts.
• Carry a unified theme across all platforms.
• Canva or PicMonkey are good tools creative content

It's time for some content...

• Look what you published last year and repurpose the content.
• If not, create evergreen content this year.
• Create content around current trends.
• Use curation tools like Hootsuit, Feedly, Pocket and Twitter Lists
• Crowd Source Content - Look through comments from recent posts. You may have a holiday/any story there.
• Give your audience safety tips. - Useful (safe humor) videos about shopping. (online and in-person shopping)
• Holiday Toy Drives, Food Drives, Blood Drives
• Follow the 80-20 rule of promotion. Use 80% of the posts to engage, educate, and empower while 20% of your content can be promos.
• Follow Rule of Thirds - 1/3 agency/business, 1/3 Share competitor content, 1/3 Share personal human content.
• Share pictures of staff/officers in the holiday spirit. Public likes to know that we enjoy the holidays as well.
• Be careful not to over-share. Strike a balance.
• Schedule your content, WITH CAUTION - Use services like Hootsuite, Buffer, or Edgar

Introducing Tony Moore

Tony MooreTony Moore is a deputy sheriff with a large southern California law enforcement agency. His expertise is in social media and internet investigations, crypto-currencies, emerging internet trends and public information. He is a certified POST (Peace Officer Standards and Training) instructor with the State of California, teaching classes on social media, public information, internet investigations and computer forensics via the California Department of Justice (CADOJ).

Tony also instructs for Basic Cybercrime Investigation Course at the University of Southern California (USC) Viterbi School of Engineering. He’s been a guest speaker at the International Association Chiefs of Police (IACP) Annual Conference, Social Media, the Internet and Law Enforcement (SMILE) Conference, the Los Angeles Police Department’s (LAPD) Annual Detective Symposium, the California Crime Prevention Officers Association (CCPOA) Convention, and CFED West’s Annual Convention on the same topics.

In 2015, Tony was the recipient of the Peace Officers Association of Los Angeles County (POALAC) - Centurion Award for "Excellence in Innovative Communications and Government Social Media" and the Golden Post Award for "Best Use of Social Media in Solving Crime."

RIPL

Our app featured on this episode of the show was RIPL - A photo animation creation tool which is great for animating photos for Facebook, Twitter and Instagram, right from your phone. 

 

We originally planned to have our friends from the Arlington Police Department's Social Media Team on the show for this episode, however, due to unforeseen circumstances, they had to reschedule with us. Thankfully, our fan of the week, Rebecca Tabbert-Contreras, has graciously offered to step-up and fill in for Arlington PD.

After the mass murder in San Bernardino, California, on Wednesday, December 2nd, Rebecca was emotionally affected, like many others. In speaking with a friend, she came up with the idea of the #BeTheLight campaign, for social media.  You can read more about the campaign by going to LawEnforcement.Social/BeTheLight.

More About Rebecca

Rebecca is a wife, mom and a local entrepreneur. She currently owns two indoor fitness and boot camps; Redlands Fit Body Boot Camp and Calimesa Fit Body Boot Camp.

Rebecca took a huge leap of faith 6 years ago, as a then single mom, and left a comfortable career in Corporate America to pursue her passion of helping women get stronger, healthier and fitter so that they can live fuller more abundant lives. She has built her business from a one-woman show to a team of coaches and support staff that have now helped hundreds of local residents transform their lifestyles and live more abundant lives.

Rebecca is an accomplished amateur figure competitor. She has been recognized by her peers and and top experts in the fitness industry with opportunities to speak at both The Fitness Business Summit and Fit Body Bootcamp (FBBC) World Conference, as well as received FBBC’s award for Achievement and Excellence. Rebecca is an active member of Sandals Church.

She's responsible for kickstarting a movement on social media, which is directly attributed to the horrible events in San Bernardino, California, last week. You'll find out about that movement on the show!

Video used in social media is different from video produced for other platforms. A social media manager is dealing with the peculiarities of each social media platform, in terms of audience, video characteristics and timing. Some platforms will auto play the video as you view them in your time line, while other platforms will send you over to the video's hosting service to be played outside of the platform.  Twitter allows 30 seconds of video while Instagram allows 18 seconds.

Knowing that time is valuable when speaking of law enforcement social media managers, we've sought out the help of leading video blogger, or vlogger, Amy Schmittauer. Amy is, simply put, the "go to woman" when it comes to creating great video for the web.

What You'll Learn

We're going to discuss with Amy how law enforcement social media managers can capitalize on the use of video for their messaging, as well as cover these topics:

• What's the ideal amount of time for a video or PSA?
• What are the top mistakes made when making a video?
• What do video makers need to understand about social media video?
• What's the winning format for a video on social media. Is it intro scenes, title, then body? Or is it title frame, then the video?
• What about making mistakes? Is free-form better than rehearsed or scripted video?
• Where is the video revolution going? What's on the horizon?

Introducing Savvy Sexy Social

Amy Schmittauer is the founder and face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world.

Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the world, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views.

Amy’s strategies have led to her career as an internationally acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.

If you would like to know more about Amy, you can connect with her at:

Website: Savvysexysocial.com

YouTube: YouTube.com/SavvySexySocial

Facebook: Facebook.com/SavvySexySocial

Twitter: Twitter.com/SavvySexySocial and Twitter.com/Schmittastic

Instagram: Instagram.com/Schmittastic

Periscope: Periscope.tv/Schmittastic

Blab: Blab.im/Schmittastic

 

In this episode of The Law Enforcement Social Media Podcast, we introduced our followers to some of the equipment we use for our podcast and our Blab show, "Cops on Blab." We also shared the equipment we use out in the field when we're in our patrol vehicles.

Knowing we would have questions after the show, I've created this article to identify the products we spoke about.  We've used all of the items listed here, unless otherwise noted.

Please keep in mind there might be other products out there which do a better job or have more features than the equipment listed here. I'm not claiming to be an expert on microphones or lights, but I know what matters most to law enforcement officers doing social media, and that's:

• Will it stand up to the harsh environment we work in?
• Is it reasonably priced
• Does it get the job done?

Knowing police officers, this is what they want to hear. Cops don't like B.S. - they get enough of it from the tweekers on the street!

Day-to-Day Operations

Here's what I use every day, whether I'm on duty or not:

• Mophie Juice Pack case for extra battery power
• Cigarette lighter plug with spare USB slot for charging accessories like bluetooth headsets
• Scosche MagicMount for my desk, patrol unit and personal vehicle

Live Stream Video In The Field

When making videos or streaming video from the field, I recommend the following equipment:

• iOgrapher 6 plus case
• iOgrapher 2x 37mm Lens
• Apature AL-H198c LED Video Light
• Rode VideoMic Pro AND
• iRig Mic Lav
• Rode SC4 TRS to TRRS Adapter
• Silk 504 QFII Tripod

I currently use the Rode VideoMic Pro mentioned above and an Audio Technica ATR3350 lavalier microphone. However, here's why I recommend the iRig Mic Lav mentioned in the above list; When interviewing people, you can actually connect an additional lavalier microphone to the iRig, thus allowing your interviewee and yourself to have microphones right near your mouths. You can't do this with the Audio Technica mic. Depending on the environment or noise conditions, sometimes the Rode VideoMic Pro might not be able to get "over" the additional sounds.

I don't use the tripod as much as when I first purchased it. I find that placing my iPhone in the iOgrapher case with the light and mic allows me to get recording quicker and easier. 

If I could do it over again: After learning a few things, I would use my iPad-Mini in an iPad-Mini iOgrapher case, to which all the accessories above work with.

Live Stream Video / Podcasting In The Studio

When I make public service announcements or Blab's from the "studio," here is the equipment I am using with my Apple Macbook Pro:

• Audio Technica ATR-2100 USB microphone, or
• Audio Technica ATR3350 lavalier microphone
• DragonPad Pop Filter Studio Windscreen
• Wild-us Professional Microphone Stand
• Shure SE215 Sound Isolating Earphones (tan or clear version)
• RPS Studio Quick-Folding Softbox Kit with 5400°K Cool Fluorescent Lights
• Savage Collapsible Background Kit, OR
• PhotoTools Background Support Kit
• Black king size bed sheet
• 10 x 10 Chroma Green Screen

If I could do it over again: Since I purchased some of these things prior to Blab coming around and while we were only doing recordings for the podcast, here's what I would change; I wouldn't buy the ATR-2100 USB microphone or the windscreen, since I prefer using the lavalier microphone, and the big mic just gets in the way on the video.

Favorite Apps

Here's the list of apps I mentioned in the show:

• ProCamera for still photos
• FiLMiC Pro for video
• Animoto video maker
• Teleprompt+3 teleprompter
• TouchCast

The Donation Drive

For any of our Blab followers who donate to the Megan Meier Foundation, you will be eligible to receive a gift from one of our three sponsors; iOgrapher, Scosche and Bombing Brain Interactive. The determination of who wins will be based on the highest donor using the LawEnforcement.Social link on the front of theMeganMeierFoundation.org website between November 25, 2015 at 8:00 pm P/T and December 2, 2015 at 11:59 pm P/T. 

In order to be considered to receive one of the iOgrapher packages mentioned by David Basulto, your donation must be a minimum of $100 to the Megan Meier Foundation. To be considered to win the Boom Bottle offered by Scosche, you must donate a minimum of $75 to the Megan Meier Foundation.