Michelle Prince breaks down the assumption she hears most often from mass tort attorneys: that every lien resolution vendor offers the same level of service. She explains what actually separates a strong partner from a mediocre one, and shares the one thing every firm can do tomorrow to speed up settlements. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michelle Prince, Co-Founder & CEO of LitPRO 

https://www.linkedin.com/in/michellemprince/ 

https://litpro.com/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth 

#MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech 

Before founding LitPRO, Michelle Prince practiced law in North Carolina and spent years on the vendor side of mass torts. She explains how a decade-old plan to modernize an outdated healthcare lien resolution industry, paired with a genuine commitment to client service, led her and her co-founders to build LitPRO from the ground up, starting with some of the most complex asbestos litigation in the country. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michelle Prince, Co-Founder & CEO of LitPRO 

https://www.linkedin.com/in/michellemprince/ 

https://litpro.com/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth 

#MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech 

Al Ludwig sits down with Michelle Prince, Founder and CEO of LitPRO, to discuss healthcare lien resolution in mass tort litigation. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michelle Prince, Co-Founder & CEO of LitPRO 

https://www.linkedin.com/in/michellemprince/ 

https://litpro.com/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth 

#MassTort #LienResolution #HealthcareLien #MassTortLaw #LegalTech

Seth breaks down the biggest blind spot he finds when he starts working with a new firm: attribution. He explains why tracking where cases actually come from, and training intake to ask the right questions, changes everything about a firm’s marketing strategy. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Seth Alcozer 

LegalLogisticsConsulting.com 

linkedin.com/in/seth-alcozer-b223ab65 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #LawFirmIntake #ReferralMarketing #LegalSales 

Seth explains why he places intake under marketing instead of operations. He walks through how listening to real client calls sharpens messaging, informs website content, and helps marketers understand which leads are actually worth chasing. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Seth Alcozer 

LegalLogisticsConsulting.com 

linkedin.com/in/seth-alcozer-b223ab65 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #LawFirmIntake #ReferralMarketing #LegalSales 

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with legal intake and sales consultant, Seth Alcozer from Legal Logistics Consulting to discuss intake structure, sales process, and attribution for law firms. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Seth Alcozer 

LegalLogisticsConsulting.com 

linkedin.com/in/seth-alcozer-b223ab65 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #LawFirmIntake #ReferralMarketing #LegalSales 

Tim Semelroth shares the wildest case of his 28 year career, a fistfight on an Iowa farm that ended in a shooting, a deposition inside a prison, and an opposing witness who tried to fight him across the table. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Tim Semelroth 

https://www.linkedin.com/in/timsemelroth 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth 

Tim Semelroth explains why he approaches the courtroom like a classroom, not a sales pitch, and how teaching at trucking CLEs across the country turned him into the go to referral for truck wreck cases, even though he is the only lawyer in the room from Iowa. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Tim Semelroth 

https://www.linkedin.com/in/timsemelroth 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth 

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Tim Semelroth, Partner at RSH Legal, to discuss how a background in teaching, a childhood love of the Boy Scouts, and a disciplined referral strategy built one of the strongest brands in the state. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Tim Semelroth 

https://www.linkedin.com/in/timsemelroth 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth

While competitors killed their ad budgets during COVID, Mike's dad told him to do the opposite. DM Injury Law held (and grew) its spend, scooped up TV inventory at a fraction of the price, and came out of the pandemic with more market share than ever, a real time case study in playing offense while everyone else panics

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: 

www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michael DiPasquale, DM Injury Law 

www.dmlawusa.com 

linkedin.com/in/michael-dipasquale-7725788 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: 

https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: 

https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: 

https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw