In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Tim Semelroth, Partner at RSH Legal, to discuss how a background in teaching, a childhood love of the Boy Scouts, and a disciplined referral strategy built one of the strongest brands in the state. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Tim Semelroth 

https://www.linkedin.com/in/timsemelroth 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth

While competitors killed their ad budgets during COVID, Mike's dad told him to do the opposite. DM Injury Law held (and grew) its spend, scooped up TV inventory at a fraction of the price, and came out of the pandemic with more market share than ever, a real time case study in playing offense while everyone else panics

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: 

www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michael DiPasquale, DM Injury Law 

www.dmlawusa.com 

linkedin.com/in/michael-dipasquale-7725788 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: 

https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: 

https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: 

https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw 

Mike retells the story his TV executive dad told him as a kid: two furniture stores sold the same product, but only the one with a consistent brand (and a mascot dog named Ruggles) survived. The other went dark and back on the air over and over, and went out of business. A simple, sticky lesson on why consistency beats cleverness in advertising, and why the wheelbarrow of cash is the price of building a real brand. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: 

www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michael DiPasquale, DM Injury Law 

www.dmlawusa.com 

linkedin.com/in/michael-dipasquale-7725788 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: 

https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: 

https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: 

https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw 

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Michael DiPasquale, founding partner of DM Injury Law (formerly DiPasquale Moore), to discuss the rebrand that reshaped his firm's identity, why “Mike's Got This” became stickier than his own last name, the real cost and payoff of building a local celebrity brand, and where he sees law firm consolidation and private equity heading over the next decade. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: 

www.pmpmg.com 

🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔ Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ 

https://www.instagram.com/lawfirmbrandbuilders/ 

https://www.facebook.com/lawfirmbrandbuilders 

https://www.tiktok.com/@lawfirmbrandbuilders 

https://www.youtube.com/@lawfirmbrandbuilders 

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅ Michael DiPasquale, DM Injury Law 

www.dmlawusa.com 

linkedin.com/in/michael-dipasquale-7725788 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: 

https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443 

Spotify: 

https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX 

Amazon Music: 

https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast 

#LawFirmMarketing #PersonalInjuryMarketing #LegalMarketing #LawFirmAdvertising #AttorneyMarketing #LawFirmGrowth #DMInjuryLaw #MikesGotThis #DiPasqualeMoore #KansasCityLawyer #LawFirmBranding #LawFirmConsolidation #PrivateEquityLaw 

Think referral marketing is expensive? Think again. Cassidy explains why the real investment isn't dollars, it's time. She shares why attorney marketing is one of the cheapest acquisition channels, why client referrals begin at intake, and how creating an exceptional client experience leads to referrals without constantly asking for them.

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Cassidy Lewis 

https://www.linkedin.com/in/cassidythemarketer/ 

thecmoacademy.com 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmBrandBuilders #LawFirmMarketing #LegalMarketing #LawFirmGrowth #ReferralMarketing #AttorneyMarketing #LawFirmManagement #PersonalInjuryMarketing 

Most firms hope referrals happen. Cassidy Lewis explains how to build a repeatable attorney referral system instead. She breaks down Cooper Hurley's "Next Four" strategy, quarterly touchpoints, gifting, follow-up, and why referrals thrive when they're supported by systems—not luck.

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Cassidy Lewis 

https://www.linkedin.com/in/cassidythemarketer/ 

thecmoacademy.com 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmBrandBuilders #LawFirmMarketing #LegalMarketing #LawFirmGrowth #ReferralMarketing #AttorneyMarketing #LawFirmManagement #PersonalInjuryMarketing 

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, to discuss how law firms can build predictable referral systems, strengthen attorney and client relationships, measure what actually matters, and create marketing strategies that drive long-term growth. They also dive into the debate over broadcast TV vs. digital advertising, referral marketing ROI, and the KPIs every legal marketer should be tracking. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Cassidy Lewis 

https://www.linkedin.com/in/cassidythemarketer/ 

thecmoacademy.com 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmBrandBuilders #LawFirmMarketing #LegalMarketing #LawFirmGrowth

Personal injury marketing doesn't follow a normal ROI timeline. This clip breaks down a real campaign where months of aggressive spend with no measurable return were followed by two case wins large enough to justify the entire investment, a reminder that in PI marketing, success has to be judged over the long term, not month to month. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results.

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Fransisco Wiles 

https://fransiscowiles.com/ 

https://www.linkedin.com/in/fransisco-wiles/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmMarketing #PersonalInjuryMarketing #PaidMedia #MetaAds #LegalMarketing #LawFirmAdvertising #DigitalMarketingForLawyers #AttorneyMarketing #LawFirmGrowth #CarAccidentMarketing #LawFirmPodcast #MarketingROI #LeadGeneration #LawFirmBranding #GoogleAdsForLawyers 

In a crowded legal marketing landscape, personality-driven content is proving more effective than polish. This clip explores how one attorney's unconventional, personality-led content strategy generated massive organic reach, and what it reveals about the growing overlap between authentic content and paid ad performance in legal marketing. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Fransisco Wiles 

https://fransiscowiles.com/ 

https://www.linkedin.com/in/fransisco-wiles/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmMarketing #PersonalInjuryMarketing #PaidMedia #MetaAds #LegalMarketing #LawFirmAdvertising #DigitalMarketingForLawyers #AttorneyMarketing #LawFirmGrowth #CarAccidentMarketing #LawFirmPodcast #MarketingROI #LeadGeneration #LawFirmBranding #GoogleAdsForLawyers 

In this episode of The Law Firm Brand Builders Podcast, Al Ludwig sits down with Fransisco Wiles, Webris paid media director who runs Meta and Google ad campaigns for law firms across the country. Together they unpack why most firms simply don't film enough content, and why the ones willing to test rapidly, rather than chase polished production, consistently win. 

PMP Marketing Group is a trusted partner to law firms nationwide and has managed more than $500 million in law firm marketing spend across the country. Whether your firm needs a strategic partner to manage your entire marketing ecosystem or targeted support for a specific channel or campaign, our team delivers proven, growth-focused legal marketing solutions designed to drive results. 

🎯 Learn more about PMP Marketing Group: www.pmpmg.com 
🔗 Watch more episodes here: thelawfirmbrandbuilders.com 

✔  Follow us: 

https://www.linkedin.com/showcase/law-firm-brand-builders/ https://www.instagram.com/lawfirmbrandbuilders/  

https://www.facebook.com/lawfirmbrandbuilders  

https://www.tiktok.com/@lawfirmbrandbuilders 

 https://www.youtube.com/@lawfirmbrandbuilders   

✅ Al Ludwig 

https://www.pmpmg.com/staff/alex-ludwig/ 

www.linkedin.com/in/alludwigx 

✅Fransisco Wiles 

https://fransiscowiles.com/ 

https://www.linkedin.com/in/fransisco-wiles/ 

Subscribe for actionable insights, expert conversations, and strategies built for ambitious law firms. 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-law-firm-brand-builders-podcast/id1896832443    

Spotify: https://open.spotify.com/show/033ozyb7GftoYdkp71gTZX    

Amazon Music: https://music.amazon.com/podcasts/577d1805-0b50-4fbb-813d-b3e46c483c8c/the-law-firm-brand-builders-podcast    

#LawFirmMarketing #PersonalInjuryMarketing #PaidMedia #MetaAds #LegalMarketing #LawFirmAdvertising #DigitalMarketingForLawyers #AttorneyMarketing #LawFirmGrowth #CarAccidentMarketing #LawFirmPodcast #MarketingROI #LeadGeneration #LawFirmBranding #GoogleAdsForLawyers