In this episode, I get real about what it actually takes to grow a law firm from the ground up, through the setbacks, and into long-term success. If you’re looking for quick wins or overnight results, this isn’t the episode for you. But if you’re ready to build something meaningful, sustainable, and profitable, then let’s talk.

I share the mindset shifts, goal-setting strategies, and marketing principles that helped me grow from a spare-bedroom solo practice with no revenues and with me as the only person in the law firm to the 60-person firm we have grown to that generates over $10 million a year in revenues from our 10,000 square foot headquarters building in Coral Springs, Florida.

We’ll talk about why marketing is a marathon, not a sprint, how to set realistic milestones, and why being fearless (even when terrified) is the key to playing the long game.

This episode is packed with practical advice, personal stories, and a roadmap for attorneys who want to build a firm that lasts. If you’re serious about growth, this one’s for you.

In this episode of The Law Firm Growth Professor Podcast, I’m taking on one of the most overused and least understood pieces of advice in marketing: show, don’t tell. 

If you’ve been throwing money into ads, rewriting your website for the tenth time, and still hearing crickets, the problem may not be what you’re doing - it’s how you’re doing it.

I break down the real meaning of “show, don’t tell” in a law firm marketing context and explain why telling people you’re “the best” is not only ineffective, it’s often impossible (and sometimes unethical). 

Instead, I walk you through how to give prospective clients proof through valuable, relevant, and human content that actually connects.

In this episode, I cover:

• What “banner blindness” is and why most marketing dollars disappear into it
• How to demonstrate value without sounding like a bragging billboard
• Easy ways to create resources and stories that position you as the go-to attorney
• Why being human is your most powerful marketing strategy

If you’re ready to stop shouting into the void and start showing clients why you’re the right choice without gimmicks or hype then this episode will give you the blueprint.

Tune in, and let’s build your marketing around proof, not promises.

In this episode of The Law Firm Growth Professor Podcast, I’m taking a stand against the single most common branding mistake law firms make: being beige. 

I don’t just mean your website color palette (though that matters too). I’m talking about the kind of bland, inoffensive, personality-free content and branding that says absolutely nothing about who you are or why clients should choose you.

I share how I’ve built my firm’s identity visually, emotionally, and strategically around being bold, human, and unapologetically different. From my red walls and red coffee machine to the red cowbell I ring for every granted patent, I’m making a case for why your law firm should reflect your real personality, values, and energy and how beige branding actually repels the very clients you’re trying to attract.

In this episode, I get into:

• Why safe, sterile marketing is worse than bad marketing
• How emotion, color, and storytelling create connection and trust
• The dangers of outsourcing your voice without oversight
• Why “being human” is the most powerful thing you can do in legal marketing

If you’re tired of sounding like every other law firm in your market, or if you’ve ever wondered whether your website is helping or hurting your growth then this one’s for you.

Give it a listen, and let’s inject some life into your law firm’s message.

In this episode of The Law Firm Growth Professor Podcast, I’m pulling back the curtain on a mistake I see far too many law firms make and one I’ve made myself in the past: relying on content that looks polished but completely misses the mark.

I talk about why even the best SEO in the world can’t save content that doesn’t connect, and how to fix it. Whether you’re writing your own blog posts or outsourcing everything to a content agency, this episode will help you figure out what your message should be doing and what it absolutely shouldn’t. I also share my personal strategies for creating content that entertains, educates, and invites your audience to take the next step.

I’ll walk you through how I think about tone, emotion, storytelling, and the subtle difference between being informative and being unforgettable. And if you’ve ever wondered whether your content is working as hard as you are, this episode will give you the clarity (and confidence) to course-correct.

In this episode, I share:

• How I match content tone to my ideal client base

• The biggest traps lawyers fall into with writing and how to avoid them

• Why emotion matters just as much as logic in law firm marketing

• What I look for in a content writer and why voice and values matter

• How I’ve made my content a true extension of who I am as a lawyer and human being

If you’ve ever felt like your content is falling flat, or if you’re not sure what kind of voice your firm should have online, this one’s for you.

In this episode, I tackle a question I hear all the time: “If SEO is so important, why are you always so skeptical about it?” 

I get it - SEO can feel like a black box, full of promises and very few guarantees. 

But here’s the truth: I do believe in SEO. I just don’t believe in the hype, the hacks, or the hollow promises.

Join me as I break down the real value of SEO for law firms, why it’s still essential in today’s digital landscape, and how to separate the pros from the pretenders. 

I’ll share insights from Google’s own John Mueller, explain why “clicks” aren’t the metric you should be chasing, and reveal the red flags to watch for when hiring an SEO agency.

If you’ve ever wondered whether SEO is worth the investment - or how to do it right without getting burned - this episode is for you.

Let’s cut through the noise and talk about what actually works.

In this explosive episode of The Law Firm Growth Professor Podcast, I unpack a recent internal document leak from Google that reveals the search engine’s true ranking priorities - and what it actually takes to get your law firm noticed online.

Spoiler: It's not about chasing perfection or stuffing keywords. Drawing on ancient Greek philosophy and modern SEO science, I explains why writing for humans, not algorithms, is the only winning strategy. You’ll learn how Google’s 14,000+ ranking signals work (or don’t), what “E-E-A-T” really means, and why obsessing over page-one rankings might be hurting more than helping.

If you're tired of vague SEO advice and want a straight-shooting, ethical roadmap for growing your firm's online presence, this is your must-hear guide.

Highlights:
• What the Google leak really said—and why it matters
• How to avoid SEO traps that tank your rankings
• Why “trust” beats “traffic” every time
• 5 simple, timeless tactics to win with Google—ethically

Subscribe now to outsmart the algorithm and grow your law firm with integrity.

Every successful journey begins with one person who truly believes in you - and for me, that person was my mother.  
 
In this deeply personal episode, I share the untold story behind my decision to leave a prestigious law firm in New York City and take the bold leap of faith to start my own practice. I had no clients, no revenue, no office, no staff, and huge student loans to pay off. 

My wife and I had a one year old daughter and another baby on the way.

At a time when everyone warned me against walking away from security, it was my mother who saw my vision and gave me the courage to pursue my dream.

I also perform a special song I wrote in her honor of my Mom after her passing just a few months ago. 

Though I’m still learning to play the piano, this song - like The Star-Spangled Banner - doesn’t require music. The lyrics carry the message all on their own, and they’re a tribute not just to her memory, but to every quiet champion behind a dreamer.

If you're a lawyer thinking about starting your own firm, or if you've ever doubted whether you could build something on your own, this episode will remind you of the incredible power one believer can have -and why you need to be your own, too.

Tune in, be inspired, and remember: every big dream needs a believer.

In this episode, I take aim at one of the biggest threats to law firm credibility today: marketing that overpromises and under-delivers.

We’ve all seen the bold claims - “100 leads in 10 days,” “Page-one Google rankings overnight,” or “This AI tool will fill your calendar automatically.” It sounds tempting… but it’s dangerous. 

Not just for your wallet, but for your reputation, your license, and your longterm growth.

I break down the psychology behind these too-good-to-be-true promises, how shady marketers prey on fear and urgency, and why black-hat SEO and inflated social proof are the fast tracks to disciplinary trouble and digital irrelevance.

More importantly, I lay out a better path - one built on trust, authority, and ethical strategy. 

You’ll learn how to avoid common traps, spot snake oil sales tactics, and build content that actually connects with your ideal clients and withstands the test of time (and Google updates).

If you’re serious about growing your firm the right way, without shortcuts or gimmicks, this episode is your call to arms.

In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.

If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again. 

I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records.

I explain how A/B testing is like an eye exam for your marketing - "Option A or Option B?" - and how those tiny tweaks (like a button color or headline tone) can mean the difference between a new client and a lost lead.

You’ll learn what to test, how to test it, how to read the data, and why most digital agencies get it wrong. 

More importantly, I’ll show you how A/B testing reveals something powerful: that your law firm’s growth doesn’t come from guessing - it comes from learning faster than the competition.

Tune in and learn how to turn marketing uncertainty into clarity, one smart test at a time.

In this episode, I play out a thought experiment that’s quickly becoming a real possibility: What if Google collapses - or gets broken up by antitrust actions?

With lawsuits, regulatory pressure, and global scrutiny piling up, we can’t afford to pretend things will stay the same. So I break down five realistic scenarios - from Google remaining untouched to it being dismantled beyond recognition - and I walk you through how your law firm can adapt and thrive in each one.

I’ll share exactly what I think will stay the same (hint: long-form content still wins), what might implode (like AdSense or Chrome), and how to prepare for a future where AI and alternative search engines reshape everything.

If you’ve ever wondered what digital marketing looks like without Google as the gatekeeper, this episode is your roadmap to resilience.

Tune in and learn how to build a law firm marketing strategy that stands, no matter what the future throws at us.