In The Lean Startup, Eric Ries introduces a revolutionary approach to building and managing startups, focusing on how entrepreneurs can effectively leverage innovation and adaptability to create successful businesses. Drawing from his own experiences in the startup ecosystem, Ries emphasises the importance of validated learning, rapid prototyping, and iterative product development. This episode explores key concepts such as the Minimum Viable Product (MVP), the Build-Measure-Learn feedback loop, and the importance of pivoting based on customer feedback. Join us as we delve into the principles that enable startups to minimize waste, respond to market demands, and ultimately achieve sustainable growth in an ever-evolving business landscape.