Customer Success isn’t just a function — it’s a competitive advantage.In this episode, we sit down with Maranda Dziekonski, Chief Customer Officer and a battle-tested tech executive who has helped shape Customer Success at companies like LendingClub, HelloSign, Swiftly, and now Fexa.Maranda shares her powerful personal journey — from growing up with food insecurity and becoming a young single mother on public assistance, to leading customer success organizations at high-growth tech companies. She explains how those experiences shaped her leadership style, her empathy for customers, and her belief that experience beats features in today’s SaaS landscape.We dive deep into:How Customer Success can (and should) own revenueStructuring CS teams to drive net retention and growthWhy customer experience is the real moat in modern SaaSPractical frameworks for comp plans, upsells, and renewalsReal, no-fluff AI use cases for Customer Success teamsWhy brand + experience matter more than features in 2025Whether you’re a founder, CS leader, or early in your tech career, this conversation is packed with real-world frameworks, hard-earned lessons, and honest leadership insight.📌 Subscribe for more conversations on growth, leadership, and building durable businesses.

Cold outbound is broken — not because people hate sales, but because most tools were never built for relevance, intent, or speed.In this episode of the LeanScale Podcast, we sit down with Christian Peverelli, Founder & CEO of Outbond AI, to break down how AI-native systems are completely changing outbound, prospecting, and go-to-market execution.Christian shares:Why distribution is now harder than building the productHow AI-native GTM differs from “AI bolted onto old tools”The rise of the GTM engineer and what that role actually meansHow intent signals should be used (and why mentioning them is a mistake)Building hyper-relevant outbound without spamWhy most outbound stacks are bloated, slow, and brokenHow small teams can now run sophisticated campaigns once reserved for agenciesIf you’re in B2B SaaS, AI, RevOps, Sales, or GTM, this episode will completely change how you think about outbound, tooling, and execution.🎯 Less spam. More relevance. Real results.

AI is changing how B2B companies approach marketing — but most teams are skipping the fundamentals and paying the price.In this episode of the LeanScale Podcast, we sit down with Benjamin Hoehn, Head of Marketing at LightSource AI, to break down how modern B2B companies should actually use AI to scale content, messaging, and demand generation.Ben shares a practical, no-hype framework for:Building a strong ICP and persona foundation before using AIUsing AI to accelerate (not replace) content strategyCreating founder-led content that drives real pipelineScaling B2B content without perfect attributionLeveraging AI tools like notebooks, enrichment, and call data for messagingWhy most B2B marketing fails when it ignores buying committeesIf you’re a B2B SaaS, AI startup, marketer, or founder, this episode will help you rethink content, positioning, and how to stand out in an increasingly noisy market.🎙️ Less hype. More fundamentals. Smarter scale.

Scaling a company isn’t just about hiring more reps — it’s about building the right systems, data foundation, and enablement at the right time.In this episode of the LeanScale Podcast, we sit down with Andy Mowat, founder & CEO of Whispered and former GTM / RevOps leader at companies like Upwork, Culture Amp, Carta, and Fox.Andy breaks down:The most common mistakes companies make during the scale-up phaseWhy enablement is often neglected — and when it actually mattersHow RevOps and GTM roles are evolving with AIWhat strong data foundations really look likeWhy most exec roles are never posted publiclyHow leaders should think about career moves, job searches, and networkingIf you’re in RevOps, GTM, Sales Ops, Marketing Ops, or leading growth at a SaaS or AI company, this conversation is packed with real-world insight you won’t get from a playbook.🎧 Listen, learn, and rethink how you scale.Subscribe for more conversations with operators building what’s next.

In this episode of the LeanScale Podcast, we sit down with John Linden, CEO of Mythical Games — the studio behind NFL Rivals and one of the loudest innovators in player-owned economies, blockchain-powered trading rails, and the next generation of digital identity.John breaks down:How gaming economies are shifting to real ownershipWhy Fortnite, Roblox & NFL Rivals point to a new digital identity eraHow Mythical built a trading system reaching 50% revenue shareThe “quick trade” innovation that changed everythingHow AI is transforming game development (for real this time)What’s coming next — including social tournaments, new titles, and opening Mythical tech to outside developersWhether you're a founder, builder, gamer, or Web3 skeptic, this conversation is loaded with insight on product-market fit, go-to-market strategy, and the future of virtual economies.

In this episode, we sit down with Ghalib Suleiman, founder and CEO of Polytomic, a revolutionary ETL and reverse ETL platform built specifically for RevOps and data professionals.Ghalib shares his journey from being the “traffic cop” who said no to RevOps teams — to becoming the founder who built the tool he wished he had. We dive into how Polytomic helps revenue operations teams move product and billing data seamlessly into CRMs like Salesforce or HubSpot, without depending on engineering.💡 You’ll learn:How to sync product and billing data into your CRM in minutesWhy empathy between data and RevOps teams drives better business outcomesCommon RevOps challenges around data silos and how to fix themReal-world use cases that directly increase revenue and reduce churn🚀 Whether you’re a RevOps leader, data engineer, or SaaS founder, this conversation will change how you think about your data flow and team collaboration.

In this episode, we sit down with Guy Rubin, founder and CEO of Ebsta, to talk about how AI and data are reshaping the world of B2B sales and revenue operations.Guy breaks down how relationship data, CRM automation, and predictive analytics can help sales teams build stronger pipelines, improve forecasting, and close deals faster. We also discuss the biggest mistakes sales orgs make when managing data — and how to fix them.💡 What you’ll learn:How AI and CRM data are redefining RevOpsThe biggest bottlenecks in pipeline managementPractical steps to make data actionable for your sales teamHow to build a relationship-first sales motion that scales

In this episode of The LeanScale Podcast, we sit down with Kevin White, a marketing leader who’s helped shape the future of B2B tech at companies like Segment, Retool, and Common Room, and now leads marketing at Scrunch AI — an AI-first customer journey platform.Kevin breaks down one of the most important (and overlooked) shifts in modern marketing:🌐 Your website is no longer built just for humans.AI bots are crawling, interpreting, and relaying your site’s information to real buyers — and that “bot traffic” could become 50–90% of your visitors in the coming years.We discuss:How to make your website AI-friendly (and why it matters now)The difference between bot traffic and AI user intentWhy traditional SEO is dead, and “AEO” (AI Engine Optimization) is nextHow Scrunch AI helps marketers monitor and optimize for AI retrievalsKevin’s career journey from startup operator to AI marketing pioneerIf you’re a marketer, founder, or growth leader, this episode is a must-watch.👉 Connect with Kevin White on LinkedIn - https://www.linkedin.com/in/kevbosaurus/👉 Learn more about Scrunch AI - https://scrunch.com/👉 Subscribe for more conversations with the innovators shaping the future of marketing.#Marketing #AI #SEO #AEO #B2B #ScrunchAI #KevinWhite #DigitalMarketing #Podcast

Planning season doesn’t have to be chaos.In this Vasco x LeanScale Webinar, Anthony Enrico (CEO of LeanScale) and Guillaume Jacquet(Vasco) share a framework for building a growth plan your board will actually buy — one that aligns RevOps, Finance, and Leadership around the same goals.They unpack:📈 How to reverse-engineer your ARR targets with a realistic growth model💡 Why sales cycles, ramp times, and pipeline coverage make or break your plan💰 How to calculate true unit economics that investors care about📊 The secret to winning board trust with data (and avoiding the February “reforecast hell”)⚙️ How to turn planning into a living, continuous process — not a one-time spreadsheetWhether you’re a founder, RevOps leader, or CFO, this session will help you turn growth planning from a painful ritual into a scalable operating system.👉 Download the free Growth Model Template👉 Learn more at vasco.com and leanscale.team👉 Subscribe for more sessions on data-driven growth and revenue operations#RevOps #B2B #RevenueOperations #SaaS #StartupGrowth #Vasco #LeanScale #BusinessStrategy #Webinar

In this episode of The LeanScale Podcast, we sit down with Jack Jackson — award-winning executive strategist, startup advisor, and author of The Reaction to Inaction.Jack shares 18 years of hard-earned lessons from scaling companies, leading Fortune 500 teams, and studying what really drives performance. Together we unpack:The hidden cost of hustle culture and performative productivityWhy most corporate “action plans” failHow to empower every employee — from CEO to intern — with his Action FrameworkWhy America’s innovation edge is slipping, and how we can reclaim itIf you’ve ever felt trapped in endless meetings or frustrated by red tape, this episode is for you.👉 Grab Jack’s book “The Reaction to Inaction”👉 Subscribe for more conversations with the leaders redefining business growth.#Leadership #BusinessStrategy #Startups #Podcast #Innovation #JackJackson #ReactionToInaction