The Lease-Up

Esther Bonardi, VP of marketing at Yardi Systems and head of the REACH by RentCafe business unit, speaks with MHN’s Associate Editor Jordana Rothberg about what she has seen evolve in multifamily marketing during her more than 30-year tenure, as well as what’s ahead for the industry.

In this episode learn about where automation and SEO has gotten multifamily marketing today and where new technologies, such as AI driven search and marketing analytics, have the potential to take the industry in the future.

Follow along as Bonardi and Rothberg discuss:

·      The changes in the use of chatbots in the last

·      A national study on which sources drive the

·      Search engine optimization to specifically target

·      Where marketing analytics can take multifamily

·      The next big thing: AI driven search (12:15)

·      A tool to get excited about (17:00)

Kelli Carhart was recently appointed executive managing director and leader of capital markets for CBRE’s multifamily business in the U.S. As the first woman to serve in this role, she admits she feels immense pressure, but she’s also very excited to put her 20-year experience in the multifamily industry at her clients’ service. Carhart joined Multi-Housing News Senior Editor Laura Calugar for a special podcast episode of Mission Success: Women in Multifamily, dedicated to Women's History Month.

Since 2020, 15 individuals from underrepresented groups in the rental housing industry are chosen by the National Apartment Association every year to participate in a 9-month-long leadership development program that will help them become better leaders. The Class of 2023 kicked off this year’s program this month, so Multi-Housing News Senior Editor Laura Calugar invited Stefani Hurst, NAA’s manager of member programs, to talk about who the participants are and how exactly these classes are going to contribute to creating a more inclusive workforce in the multifamily industry. 

At Windsor Communities, mission, vision and values directly drive business strategy. From marketing campaigns to corporate culture and recruitment, the brand revolves around these three elements.

In the latest episode of Multi-Housing News’ Top Multifamily Marketers, Associate Editor Jordana Rothberg is joined by Jamie Gorski, Chief Experience Officer at Windsor Communities, a multifamily management company operating 140+ communities across the United States. Together they explore the core fundamentals that drive brand and business strategy and how these can influence the future of a company.

Mission, vision and values, once established, help a company make critical future decisions. Gorski talks about upcoming marketing trends Windsor is navigating, including centralization and the implementation of new technologies, all while keeping these core business tenants at the forefront.

Be sure to tune into:

· What mission, vision and values are, and their importance (1:15)

· Windsor’s creation of its mission, vision and values (2:28)

· How a company’s brand and business strategy is shaped (6:12)

· A new model for operations, marketing and business (11:00)

· The adoption of centralization and new technologies as informed by the brand (13:00)

Diana Bellizzi’s journey to the affordable housing industry was a winding road through other asset classes. Before overseeing all investor relations and relationship management efforts for Hudson Valley Property Group—a New York-based company that owns and acquires affordable housing and mixed-income properties—Bellizzi held a variety of roles in commercial real estate financing. In 2019, she met one of the co-founders of HVPG and their first conversation was "pretty inspirational," as she puts it. She decided to join the team and she couldn’t be more satisfied with her decision. 

January is National Human Trafficking Prevention Month in the U.S., so Multi-Housing News Senior Editor Laura Calugar invited Grace Hill Senior Director of Communication & Social Media Stephanie Anderson to talk about the training programs available to multifamily professionals that help them recognize and report suspicious behavior at rental properties.

Ashley Sinclair, Executive Vice President, Marketing and Brand Loyalty at Village Green Holding, a 15-year industry veteran, has expertise in sales and marketing. She has first-hand experience integrating those teams and has seen the positive outcome of this.

In the latest episode of Multi-Housing News’ Top Marketers podcast series, Associate Editor Jordana Rothberg speaks with Sinclair about why sales and marketing are meant to go together.

She’s a daughter of immigrants, the mother of 3-year-old twin daughters, the founding partner of Vive Funds and one of the most charismatic female leaders in the multifamily industry. Veena Jetti is passionate about seeing diversity, representation and inclusion at the top, not just in an organization, but in the C-suite and up. Senior Editor Laura Calugar asked Jetti to share details about her career and the challenges she constantly needs to overcome as a woman in a male-dominated industry. Press play now! 

In this podcast episode, National Apartment Association Assistant Vice President for Industry Research and Analysis Paula Munger told Multi-Housing News Senior Editor Laura Calugar that despite the mild recession that is likely to occur next year, multifamily demand is still expected to be strong, at least for historically recession-resistant subsectors like workforce and middle-income housing. Press play for an in-depth discussion on what to expect for multifamily in 2023!

Scaling up property management operations comes with lots of challenges for managers, particularly in this economic environment. However, Redwood Residential has not been deterred from pursuing its goal: The company’s portfolio now includes more than 6,000 units, but it aims to top 25,000 units in the next five years. How do they intend to do this without impacting the quality of the services they provide? Director of Property Management Delight Merrill revealed details about the company’s growth strategy in the November episode of Mission Success: Women in Multifamily.

Here's a list of the topics discussed: