The Lease-Up

The Lease-Up

By Multi-Housing NewsNewsBusiness News
Download on the App Store

The Lease-Up episodes

  • Mission Success: Securing Project Financing Amid Market Volatility

    Fifield Cos. Senior Vice President of Acquisitions, Finance and Development Navi Sandhu joined Multi-Housing News Senior Editor Laura Calugar for this month’s episode of Mission Success: Women in Multifamily, the podcast series dedicated to female leaders in the multifamily industry. Sandhu talks about how valuable time is in development deals today, the adjustments developers need to make when evaluating the viability of new projects, and also touches on construction costs and why she expects a slowdown in capital markets. Toward the end of the conversation, she reveals more about her work as a member of the ULI Chicago chapter.

    Here’s what you’ll hear about in this episode:

    • Key steps to getting development done today (1:08)
    • How difficult planning has become (6:07)
    • Difficulties in accessing funds for new projects (10:32)
    • Securing project financing going forward (13:55)
    • How crowdfunding has helped Fifield (16:45)
    • Is crowdfunding the future of multifamily investment? (20:14)
    • Fifield's entry into the greater Miami market (23:10)
    • What it's like to be in charge of multifamily acquisitions, finance and development today (26:14)
    • Sandhu's activity as a member of the ULI Chicago chapter (29:35)
    • 32 min
    • Mission Success: Helping Minority Developers Scale Up

      Dr. Gina Merritt is the principal of Northern Real Estate Urban Ventures, a company that has more than $300 million multifamily projects in the pipeline. And obtaining financing for all those projects is a major challenge for minority developers, which is why she’s always looking for ways to support her balance sheet. This year she got involved into a unique initiative from the Wells Fargo Foundation. In this episode of Mission Success: Women in Multifamily, Senior Editor Laura Calugar talks to Merritt about why BIPOC developers are still held with different underwriting standards when trying to access capital for their projects, and also touch on how Dr. Merritt's initiatives support affordable housing residents. Here’s a sample of the topics this episode covers:

      • How Merritt developed an interest in affordable housing (01:10)
      • Minority developers and discrimination (2:43)
      • How the GDHD program will help Merritt’s business (4:49)
      • Other developers in the program (8:15)
      • The challenges Black and Latino developers face when trying to access capital (10:52)
      • How the current financial climate is affecting minority developers (17:30)
      • Merritt’s initiatives that help residents (20:29)
      • 25 min
      • Top Marketers: Innovations in Multifamily Marketing

        In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Joya Pavesi, executive vice president of Marketing and Strategy at RKW Residential, to discuss the latest innovations in multifamily marketing.

        Here’s what you’ll hear about in this episode:

        • Key differences between property types (0:36)
        • On-site teams leveraging new technology (3:29)
        • What's missing from the technology stack? (5:23)
        • Innovations RKW is utilizing (7:22)
        • Preparing for the future (10:30)
        • 15 min
        • Mission Success: Multifamily Investing in Today’s Changing Financial Landscape

          The continuing market uncertainty is causing concern among investors. Tune in to hear what CP Capital US Vice President of Investment Management Kristi Nootens has to say about maximizing profits in the current investment environment in the August episode of Mission Success: Women in Multifamily, hosted by Multi-Housing News Senior Editor Laura Calugar.

          Here’s what else you’ll hear about in this podcast:

          · How she got to CP Capital (0:53)

          · A typical day at CP Capital (4:24)

          · Choosing the right investment partners and locations (5:48)

          · Data analysis in decision-making (9:38)

          · Current concerns in multifamily (10:45)

          · Maximizing profits today (12:43)

          · How investors acclimate to the current market uncertainty (14:12)

          · Pockets of opportunity in multifamily (15:52)

          · Expectations (18:20)


          21 min
        • Top Marketers: Challenges of Being a Multifamily Marketer

          In this episode of "Multifamily's Top Marketers," Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Sarah Bessette, vice president of Marketing at Bell Partners, to discuss some of the major challenges facing multifamily marketers today.

          Here’s what you’ll hear about in this episode:

          • Major challenges (0:39)
          • Coming from outside the industry (3:06)
          • Best practices for multifamily marketing (7:31)
          • Marketing to different groups (13:44)
          • Technology overload (17:01)
          • Does a holy grail solution exist? (21:09)
          • 27 min
          • NAA Insights: What’s the Future of US Apartment Demand?

            Paula Munger, the expert leading NAA’s research efforts, joined Multi-Housing News Senior Editor Laura Calugar to discuss how demand for apartments will most likely vary across the country, what the impact of the aging population is going to be and who will be the winners by 2035!

            Here’s a sample of what you’ll hear about in this podcast episode:

            • The key takeaway of the research paper (00:56)
            • The pandemic’s impact on the forecast (1:50)
            • What the demographics tell us (2:58)
            • The role of the aging population (3:57)
            • Immigration and its impact on apartment demand across the country (4:55)
            • The effects of rising interest rates and soaring home prices (8:27)
            • Potential scenarios (10:50)
            • Who will win by 2035 (11:40)
            • 14 min
            • How to Show Support to On-Site Teams

              After spending more than three decades in the multifamily industry, Carol Jackson, Morgan Properties Area Vice President for the Maryland Region, admits that one of the most demanding aspects of her job today is keeping on-site teams optimistic about what’s to come after the past very stressful couple of years. Jackson knows exactly what her teams need in order to feel appreciated, respected, trusted and understood. Here’s what you’ll hear about in this episode:

              • How she got into property management (1:02)
              • Most stressful part of her job (03:00)
              • Why coaching is her favorite part of her job (4:28)
              • Making on-site teams feel appreciated and respected (6:22)
              • How the next generation of multifamily leaders looks like (7:25)
              • Challenges when filling open positions (8:45)
              • Retaining employees and reducing turnover (10:10)
              • Mentoring the new generation (12:50)
              • Diversity and inclusion (14:20)
              • What Carol likes to do in her spare time (15:55)
              • Carol’s plans at Morgan Properties (16:55)
              • 19 min
              • Building Your Personal Brand

                Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Melissa Swader, an award-winning businesswoman and published author of One Yellow Brick, and president of Ruby Red Media, a full-service national media & marketing agency, about how multifamily marketers can up their personal branding.

                Here’s what you’ll hear about in this episode:

                • What is personal branding (0:35)
                • How personal branding helps a company's marketing efforts (1:05)
                • Key elements to growing your personal brand (3:06)
                • Marrying your own personal branding with your company's (4:08)
                • Advice for marketers (5:45)
                • 12 min
                • Meet The NRP Group’s First Female Principals

                  In this Mission Success podcast episode, MHN Senior Editor Laura Calugar talks to Jennifer Baus and Rachel Johnson about what it takes to be successful as a woman in multifamily. Here’s what you’ll hear about: 

                  • What it means to be The NRP Group’s first female principals (0:45)
                  • Work-life balance (5:22)
                  • The NRP Group's inclusion initiatives (9:50)
                  • What's it like to work as a technology specialist in a male-dominated industry (15:30)
                  • How they cope with stress (25:25)
                  • Plans for the next 5 years (28:14)
                  • 34 min
                  • How to Form an Effective Marketing Team

                    Multi-Housing News' Senior Associate Editor IvyLee Rosario spoke to Sara Scarborough Graham, senior vice president of Marketing for Beacon Communities, about how to form an effective marketing team.

                    Here’s what you’ll hear about in this episode:

                    • Most important elements to creating an effective team (0:39)
                    • Best practices for recruitment (4:28)
                    • How to organize marketing staff (6:45)
                    • Refining and defining staff roles (8:55)
                    • Advice to ramp up marketing teams (12:12)
                    • 15 min

                    About The Lease-Up

                    From the publisher's feed

                    The Lease-Up is a multi-series podcast channel by Multi-Housing News that explores issues and trends within the multifamily housing industry. Find out more at our website: www.multihousingnews.com.