The Lease-Up

When it comes to firms that design for multifamily, there are two sides to marketing. First, the company must create its own brand and promotional material. Then it assists in marketing for the client that it serves.

In this month’s episode of Multi-Housing News’s Top

Loft Six Four assists architects and developers in creating

Reed has been in the project management and design space for real estate for more than 20 years. Tune in to hear his insights on:

·      How he got into design and founded Loft Six Four

·      Finding passion and value in landscape design (3:45)

·      The Loft Six Four marketing approach (5:00)

·      The “immersive experience method” and how it

·      Collaborating with multifamily companies’ internal

·      Hurdles in communicating value to multifamily

·      The evolving space of outdoor living and

·      How Loft Six Four is leveraging the importance

For property managers, understanding what today’s renters really value is essential to staying competitive.

In this episode, Denile Doyle speaks with Jeff Bush, president of Heritage Properties, about the shifting priorities of renters and why understanding resident perception is key to retaining current renters and attracting prospects.

Bush shares how remote work, rising costs and evolving generational preferences are reshaping housing decisions. He emphasizes that in a market full of options, it’s important to create an experience that residents don’t want to leave—one that goes beyond the basics and delivers real value.

Here are a few highlights from this episode:

-Understanding renter perceptions of luxury and value (4:45)

-His approach to finding the sweet spot between technology and operational efficiency (8:49)

-Why he thinks cost will always be a factor for many renters (17:24)

-What multifamily operators can learn from the hospitality industry (22:05)

-How picking up a piece of trash taught him an important lesson (28:04)

Launched in 1990, BREEAM is the world’s first green building rating system. The science-driven methodology made it onto U.S. territory in 2016 and four years later, the residential standard was launched. Nearly 100 multifamily assets were certified over the past two years alone, and the person who has been instrumental in propelling sustainable advancements and promoting BREEAM standards across the country is Breana Wheeler.

Multifamily marketing is a niche of its own. But when you

In this month’s episode of Multi-Housing News’s Top

In her role, Herrold leads Evergreen's marketing efforts

In her career, Herrold has gained more than 20 years of

·        Herrold’s path to Evergreen and the people that

·        How marketing for affordable versus market rate

·        Managing specific budgets between different

·        Market rate and affordable audiences, how to cater to each and a meaningful example of something that worked (7:00)

·        Differing modes of communication (10:15)

·        Herrold’s top marketing resources (13:00)

·        The importance of referrals and tracking the data behind them (13:50)

·        Reputation’s role in marketing (15:30)

·        A serious challenge Herrold has set out to solve to make affordable leasing easier (18:35)

·        The upcoming projects that Herrold is looking forward to (21:10)

Katy Slade’s first job was in Washington, D.C., for a company that did a lot of retail and mixed-use development, which fit perfectly into her passion for community building and figuring out what makes people come together in cities.

Later, after going back to her hometown Dallas and working for a few years at Gables Residential, she decided to start her own company together with a business partner. Mintwood Real Estate came to life in 2018 and, since then, has been focusing on mixed-use and mixed-income developments.

Tune in to hear all about her work philosphy!

As branding becomes a defining factor for resident satisfaction and retention, property managers must align their operations to deliver on brand promises consistently.

In this episode, Denile Doyle speaks with RKW Residential’s Joya Pavesi, president of brand & strategic services, and Kevin Owens, president of property management, about how branding and operations intersect to shape resident experiences and build long-term value.

“Operations are where the brand truly comes to life,” says Owens.

The executives share strategies for creating consistent, cohesive branding from development through move-out.

Here are a few highlights from this episode:

– How branding is about creating a feeling, not just a look (6:12)

– Why operational consistency is key to delivering on branding promises (10:45)

– The importance of early collaboration in branding new developments (15:08)

– How operations teams can ensure every resident touch point reflects the brand (19:33)

– Best practices for maintaining authenticity and alignment across communities (25:01)

Digital marketing moves fast, in every sense. And with the

Boland leads the development, implementation and maintenance of digital marketing initiatives for the company's expanding portfolio. She brings 15 years of experience to the table and in her role, she heads up Morgan Properties' online presence and supports its promotional efforts for both apartment communities and corporate ventures. Throughout her tenure at Morgan Properties, Boland has earned numerous accolades and awards.

In this Top Marketers podcast episode, Boland talks with Multi-Housing News Senior Associate Editor Jordana Rothberg about where she has seen the industry change so far and what initiatives she is prioritizing moving forward. Spoiler alert: social media and digital tours are big.

Listen in to learn more about:

·        Boland’s background with car dealerships and how

·        The changes Boland has seen in digital marketing

·        Marketing techniques that have been phased out

·       The importance that social media plays in Morgan

·        How the increasing use of AI as a search engine

·        The initiatives that Boland is the most focused

·        Why it’s important to evaluate and update

·        Geofencing and targeting preferred employers

·        Boland’s #1 initiative and the marketing

·        The pros and cons to implementing virtual tours

·        How does a marketer choose what to do? And how

·        Changes that are coming to the marketing

“When I think about mixed-use, I use the word balance,” Katie Bucklew said in the November episode of the Mission Success: Women in Multifamily podcast series.

As vice president of mixed-use and development with AvalonBay Communities Bucklew specializes in identifying, structuring and closing new mixed-use opportunities. In this podcast with Multi-Housing News Senior Editor Laura Calugar, Bucklew talks about what it takes to strike the right balance between what residents want and the commercial tenants' success.

The student housing sector has been keeping a steady pace with a 94.5 percent preleasing rate and more than 41,430 beds under development. Major universities in Texas remain among the top institutions with the strongest fundamentals including rent growth and inventory. However, some investors are looking towards a new strategy: moving away from flagship universities and investing in smaller markets where supply demand is strong, and enrollment remains robust.

That’s the case with Palladius Capital Management, which focuses on value-add and core-plus assets in markets with high demographic trends and economic potential. In this episode of Student Housing Unlocked, the company’s CEO Nitin Chexal shares his insights on the key factors that drive the Texas student housing market, as well as his approach to making communities desirable.

Here’s what they discussed about:

Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table.

Wortman has been in her current role since March of 2023. She heads up the marketing team for the company as well as provides rigor and support for MG2’s business development strategy while working closely with the firm’s principals. She has background working for multiple design firms ranging from architecture to engineering companies as well as has experience focusing on client solutions and satisfaction through marketing.

In this podcast, Wortman and Multi-Housing News Senior

Tune in to hear about:

·      Wortman’s background and how she became a

·      How academia has helped shape Wortman’s

·      Communicating why marketing is essential during

·      How marketing can aid an architecture firm in

·      The criteria clients use to choose an architect (9:35)

·      What it looks like to market for a community throughout

·      The importance of data for a design firm’s

·      Marketing for different types of multifamily and

·      Some of MG2’s current projects and the media