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Lulu Benavidez and Sue Krokonis Hanson welcome Joe Santy, a renowned figure in the beauty industry known for his expertise in texture and color. Joe shares his journey from being dubbed 'Perm Boy' to revolutionizing the world of permanent waving and bond-building technology with Olaplex. He emphasizes the importance of understanding hair chemistry, the evolution of teaching in the industry, and the cultural insights gained from his global experiences. Joe also discusses his books, which aim to demystify permanent waving, and offers advice for the next generation of hairdressers. The episode concludes with a fun segment of rapid-fire questions, showcasing Joe's personality and passion for his craft.

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