In this episode, filled with great takeaways, Jen Dezso of Acritas gives us everything you need to know about collecting and using big data to navigate short-term trends and maintain long-term marketing and business development strategies for your firm.

In this episode, Morgan Horvitz talks about taking on a new chief role in the midst of the COVID craziness and shares some creative ways to stay connected with your team and your attorneys.

Legal marketers are not immune from the pestilence of imposter syndrome. In this episode, Jessica and Vanessa talk with Marketing & Business Development Director, speaker, author, and host of the ENRICH YOUR SOUL podcast, Rich Bracken. Listen as we learn to identify, acknowledge, manage, and eradicate feelings of intellectual fraudulence. 

Michelle Friends, Executive Director at Fairfield and Woods, talks about transitioning from marketing and biz dev to operations, including the challenges and rewards. She also shakes her crystal ball and shares her thoughts about what a post-COVID world might look like.

Jennifer Johnson, CEO and Founder of Calibrate Legal, gives expert tips on nailing that virtual job interview and becoming a Revenue Enabler™. Jen also makes some predictions on how COVID will impact the future of the legal marketing profession.

Amy Verhulst, solo marketer and 2020 LMASW Region President, talks about how she tackles her voluminous task list and has increased her leadership capacity. Amy also shares practical tips for juggling career goals, volunteer roles, parenting duties, online schooling, and all the other things. 

Public relations expert, Dave Poston, provides communications advice for the next phases of COVID-19 and shares how to effectively marry PR and business development strategies to raise your firm’s profile and even engage new clients.

Trying to survive a pandemic while working from home is challenging. Listen as seasoned legal marketer, author, and Legal Marketers Extraordinaire co-founder, Heather Morse, talks with Jessica and Vanessa about creating community and building resilience.    

Lynn Foley, CEO and co-founder of fSquared marketing, discusses the results of her company's recent survey on the health and wellness of legal marketers. A former legal marketer, Lynn not only sheds light on this very important topic, she also gives practical tips on how to take back your health.  

Jill Huse, co-founder of Society 54 and LMA board president, provides sound advice on working remotely and adding value during these uncertain times. BD efforts can (and should) continue during a global pandemic. Jill also provides more insight on the postponed LMA Annual Conference and gives a preview about this week's LMA Coronavirus Crisis Communications webinar.