The Level Up Experience

The Level Up Experience

By Cris ReedBusinessInvesting
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The Level Up Experience episodes

  • #021- Erin Ashley Simon | How She Broke Into the Esports Space | Her Journey as a Content Creator | Live Stream Questions Answered

    (aired March 18th 2020) 

    Watch on YouTube: https://www.youtube.com/watch?v=Jx12G9MnTKQ&t=625s

    Watch on LinkedIn: https://www.linkedin.com/posts/cristopher-reed_esports-gaming-esportsindustry-activity-6648247621901254658-35oE

    Erin is a multi-media personality, host, producer and consultant. Her vast knowledge and creative mindset has lead her to be tapped by well known brands and organizations such as AT&T, Gen.G, The Wall Street Journal, University of Kentucky, REVOLT MEDIA & TV, Cycle Media and was host at Cheddar Inc. Esports.    

    We discuss how her career in media brought her into the world of esports plus fielding your live questions and comments!

    54 min
  • Stefy Bau | Founder of InIt Esports | 3x Women's Motocross World Champ | Women In Esports & Gaming
    YouTube Replay: https://www.youtube.com/watch?v=BgW-YiAkoMc 
    LinkedIn Live: https://www.linkedin.com/posts/cristopher-reed_esports-gaming-linkedinlive-activity-6658383201091801089-MKQi
    Stefy created InIt Esports one year ago with the plan to bring the motorcycle world into the esports ecosystem.   She is a former 3-time women's motocross world champion and sees the incredible possibilities that esports can bring to traditional sports spheres in this current environment.   We're going to discuss her career in motocross, women in esports and your live questions during the stream.
    41 min
  • #019- John Davidson | Director Business Development Esports at PRG | President Esports Trade Association | Stadia Ventures Advisor

    Watch YouTube interview: https://www.youtube.com/watch?v=FbU0OLeDzoE

    John Davidson | Director Business Development Esports at PRG | President Esports Trade Association | Stadia Ventures Advisor

    John Davidson, TEDx and active speaker on gaming and youth marketing, is formerly the Head of Partnerships at GameStop and now leads Esports for PRG, the world’s leading event technology company.   John also serves as President of the Esports Trade Association, Advisor for Stadia Ventures and Dallas Influencers in Sports and Entertainment.   Through a diverse career in skateboarding, video production, marketing and business development, John has a unique perspective and understanding of sub-cultures and consumer behavior.  We're discussing the current landscape in esports, how the event space will look in the future and answer your live questions from the live stream.

    1:32- John’s background  4:24- Pro skateboarding career  6:36- Doing what you say you’re going to do  8:38- how brands can activate with targeted marketing  9:46- 4 pillars to adding value to the esports experience  13:40- Biggest change to physical events when the come back  15:07- Easier to sell a case study than an idea  16:02- Smart teams and leagues will reset expectations  16:28- Esports numbers can be easily inflated  19:08- #1 source of revenue in esports is sponsorships  22:54- Go to the esports community and ask what you can do for them  22:14- Grow your online footprint  27:23- ESPN has started to feature esports like League of Legends 32:41- John’s 5-10 year goals  34:02- Grow the esports community the right way  36:10- Competition vs. collaboration  39:15- Jump in the deep end and challenge yourself  43:02- How can you break into the esports industry?  44:19- Volunteer!!!  49:31- If you’re in college or recent grad listen to this part  54:03- Mentor others, give back  55:54- What’s up next for PRG

    1 hr 1 min
  • #017 | How gaming tech could be used for worker safety training | Abby Ferri Safety Justice League Podcast Host
    YouTube live stream replay: https://www.youtube.com/watch?v=DEL0IfF9sIY
    Time stamps:  2:59- How construction space has changed b/c of pandemic 5:14- How construction space is connected to gaming  7:47- vision for organization in construction world  10:40- How does STEAM connect kids to learn about construction space 15:04- Art skills  are a huge part of construction industry  18:07- Patience Persistence Innovation (thanks GaryV)  19:31- Innovate or get crushed  20:24- How is education changing  21:54- Slack & Discord for business  23:22- Traditional sports turn to esports  25:22- Abby's favorite retro game 30:05- Real estate market and technology  33:08- Kids trained in gaming are ready to innovate in tech  35:33- What is the Safety Justice League Podcast? 38:30- Building relationships in business     
    The Level Up Experience welcomes in Abby Ferri on the #LinkedIn live stream today!   Abby Ferri has over 17 years of experience in the field of safety and health in diverse industries including construction, manufacturing, healthcare, hospitality, beverage, and retail.   She's a co-host of The Safety Justice League podcast and host of The Safety News podcast. Abby is currently based in Minneapolis Minnesota and works as a safety consultant.  We are going to discuss how gaming and concepts could be used for worker safety training. We'd love the opportunity to answer your questions throughout the stream as well.   Thank you for sharing and joining the session!    #gaming #levelupexperience
    46 min
  • #016 | Frameplay CEO Jonathon Troughton | Intrinsic Virtual Advertising Built by Gamers
    Watch the interview on YouTube: https://www.youtube.com/watch?v=V_gQ-syXrLU
    Time stamps:  2:34- Start 4:26- Jonathan's background 5:04- Jonathan's gaming journey  6:48- In-game advertising story 7:35- IGA is not new 7:56- How Frameplay was started  9:21- In-game ads can be annoying   9:52- In-game advertising history  11:18- Marketers tend to not understand gamers 12:28- Native vs. Intrinsic Advertising  14:20- Kids spending money in game  15:20- Why brands will eventually use intrinsic advertising  18:01- Very difficult for independent developers 19:52- Lifetime value of customers/gamers 20:08- Keep environment integrity when advertising  22:18- How do you work with developers/publishers directly 25:38- How does in-game advertising play a role in esports  27:08- How does Frameplay work with esports  32:24- How much intrinsic advertising is out there? 36:08- Difference between NASCAR & eNASCAR  38:32- Using esports while traditional sports have stopped 43:10- Gaming usage is up 70%, social media is flat  46:30- Q&A
    Live w/ Frameplay CEO  Jonathon Troughton    
    We discuss the history of in-game advertising, how it's changed over the years and how Frameplay has built a platform to help developers enable brands generate revenue and increase LTV with next-gen advertising.   
    Learn more about Frameplay: http://frameplay.gg 
    #gaming #gamingindustry #startups
    1 hr 2 min
  • #015- Gamerjibe + Mediatech Ventures | How to pivot your tech startup | Virtual Event space | The social layer of gaming
    YouTube replay: https://www.youtube.com/watch?v=yfvGb3Bw-Ik
    1:30- Start  4:35- Tech/social gaming and its potential to expand 9:03- How to pivot your startup in this environment  11:57- You must be creating content  12:28- Find advisors, incubators, to work with  15:38- What tech can be used to acquire non-gamer users 16:45- Feedback loop phenomenon  19:17- Data metrics concerning lead generation  21:41- UI/UX and digital transformation  25:08- How virtual events will change the way we communicate  26:38- Gamerjibe is building virtual communities  27:13- Using technology to help bridge the gap with those who have disabilities  29:08- Live streaming technology isn’t new  31:02- Physical vs. digital assets  33:15- What will traditional sports look like when they come back  36:20- Diversify your assets if you’re a sports organization/league  38:20- Your startup is only as strong as your team  41:13- How would you tell a startup to start executing  42:22- Some of the best companies are founded in recessions  43:34- Content is who you are (digital footprint)  46:30- Identify the problem then develop a solution 49:40- “Protecting your idea” is overrated 50:55- Establish your own market share  55:49- How to connect with the guests on social    ✅If you’re involved in the tech startup space, don’t miss the #LinkedInLive session   We are doing a Q&A with ⬇️    Michael Lubker Head of Events Operations Gamerjibe   John Zozzaro President MediaTech Ventures   Paul O'Brien CEO MediaTech Ventures   We are discussing their journeys in the startup space, ideas on how to pivot in this environment and most importantly answering your questions.
    59 min
  • #014 | How Edgegap's technology lowers lag & improves fairness in multiplayer games
    Watch interview on YouTube: https://www.youtube.com/watch?v=4JS9zuCnPIQ
    Edgegap is a startup helping studios lower lag and improve fairness in multiplayer games. His background in the telecom industry helps him and his team blaze trails with innovative solutions. The industry has been handling infrastructures the same way for the last 20 years. It is about time they look at alternatives to improve player experience and get competitive gamers what they expect.  
    We will learn more about the technology behind Edgegap and answer live questions in chat.
    Time stamps: 
    2:42- How Edgegap was started  3:33- Lag in video games 5:01- Games as a service  6:04- Pay-to-win games 6:48- Data behind lag in video games 7:38- What studios do straegies use to battle lag? 11:03- "Internet over the Internet" 12:28- Hie Edgegap works with gaming studios 13:13- Matchmaking  14:10- Edge computing  14:50- "deploying services" 15:50- Hoe to battle latency and jitter 16:57- comparing server locations  18:35- online connection integrity 19:57- partners in China for Edgegap 22:15- Lag, latency and how it effects esports 24:15- Red flag on unfair matches 27:50- Why would you cheat on a game? 28:57- Esports betting is the FAR Wild West  31:34- "the game is lagging" 32:54- Cloud gaming 34:57- Mobile gaming thoughts 42:03- Multiplayer gaming  44:38- The success of Formula 1 esports  49:48- In-game advertising  52:40- Fairness case study (game publisher)
    #gaming #gamingindustry #esports
    1 hr 2 min

About The Level Up Experience

From the publisher's feed

Interviewing influential figures in industries from bitcoin, esports, gaming to venture capital.