Sean Clifford explains why he launched his own NIL agency and how his peer-to-peer business is taking off. Clifford explains how to balance, life, football and business, something that is not easy for a player of his caliber.

Kentucky quarterback Will Levis joins the LeverUp Show less than 24 hours after taking down the No. 12 ranked Florida Gators. Levis discusses how he's been able to build an organic brand, built around his performance on the field. He shares how he keeps focused during the season while still growing his NIL value, vetting agencies and Levis gives his advice to elite high school QB's that may be about to enter the NIL space.

Craig Young, the father of Heisman Trophy winning quarterback from Alabama Bryce Young, joins the LeverUp Show this week to share his perspective on NIL. Young shares insight into how he filters the good and bad offers that come the families way, advice on how to raise a young athlete and his opinion on the media's coverage of NIL.

On the debut episode of the LeverUp NIL Show, former Super Bowl winning QB Trent Dilfer joins Shannon Terry and Jim Cavale to give his thoughts on the state of NIL, how he helps his high school players build their brand and some of the new dangers surrounding NIL.