The Leverage Podcast - Real Estate Edition

Discover how to build business leverage through innovation in this episode of The Leverage Podcast. Host John Davidson sits down with Al Warner, the owner of Bass Printing Company, to explore his decades-long career in engineering and corporate problem-solving. If you want to scale your operations, learning how to build business leverage is the ultimate key to sustainable growth.

In this episode, Al shares incredible stories from his time as a chemical engineer at Procter & Gamble. He details the complex, two-and-a-half-year journey behind inventing the chemistry to print high-quality images on Bounty paper towels using water-based inks. You will learn how his team applied this exact printing technology to other famous products, including Charmin toilet paper and Pampers diapers, to solve major manufacturing and consumer challenges.

Al also pulls back the curtain on his transition from a corporate environment to entrepreneurship after acquiring Bass Printing Company in 2018. He discusses navigating the immense challenges of the 2020 pandemic by pivoting into unique markets, such as producing realistic prop money vetted by Homeland Security. Throughout the conversation, Al highlights his core principles for corporate problem-solving: staying calm under pressure, gathering collaborative feedback, and testing multiple solutions. Finally, he explains why business leaders must balance digital marketing with physical, tangible print media to build lasting client relationships.

Whether you are an aspiring entrepreneur or an established leader, this interview provides a roadmap on how to build business leverage through strategic thinking and mentorship.

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00:00 - Podcast Introduction & Guest Welcome

02:18 - What is Bass Printing Company?

04:22 - Al Warner's Career Origins at Procter & Gamble

05:34 - The Chemistry & Challenges of Printing on Bounty Towels

09:25 - Search and Reapply: Adapting Tech to Charmin and Pampers

11:16 - Corporate Innovation: Navigating ROI, Risk, and Failure

16:15 - Transitioning to Business Ownership & Acquiring Bass Printing

17:36 - Facing the 2020 Pandemic & Making Tough Business Pivots

20:04 - Printing Prop Money & Collaborating with Homeland Security

22:54 - Corporate Problem-Solving: How to Discover Business Leverage

26:47 - Career Advice: The Three Essential Legs of Business Marketing

29:52 - The Value of Human Connection and Tangible Media in a Digital Age

33:43 - Al Warner's Legacy: The Fulfilling Power of Mentorship

36:47 - Givers Gain: The Southern Mentality of Generosity in Business

38:03 - How to Connect with Bass Printing Company & Closing Thoughts

#BusinessLeverage #TheLeveragePodcast #BassPrinting #ProcterAndGamble #Entrepreneurship #corporateinnovation

Meet Matthew Tingue, a 13-year-old from Buffalo, NY, who chose a SWAT sales event over a traditional birthday vacation! Now, he manages insurance and Medicare leads, handles cold calls, and books appointments for licensed agents.

In this episode, host Moose Reed talks with Matthew about making 245 calls in 4 days, balancing advanced classes and football, and investing his 10% commission into cryptocurrency. Plus, Moose shares expert tips on the "double dial and triple text" method to scale your business.

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#ColdCalling #TeenEntrepreneur #TheLeveragePodcast #MedicareLeads #LeadGeneration #AppointmentSetting #SalesStrategy #YoungEntrepreneur #CryptoInvesting #BusinessScaling #Entrepreneurship

Most entrepreneurs don't fail because they lack talent—they fail because they build a business that takes over their life. Without discipline, intentional planning, and clear priorities, success can come at the cost of your health, family, and happiness. In this conversation, Andy Allen shares the mindset and systems that helped him build an elite real estate career while maintaining work-life balance. From his "Life Pie" framework and daily planning habits to leadership, goal setting, and intentional living, these practical lessons apply to any business owner looking to grow without losing what matters most. Ready to get some leverage with a VA and make work fun again? Pick a time here: https://bit.ly/4w2J3H5 #WorkLifeBalance #Entrepreneur #Leadership #BusinessGrowth #Productivity #TimeManagement #GoalSetting #RealEstate #CEO #HighPerformance #BusinessOwner #TheLeveragePodcast

Trying to help everyone is one of the fastest ways to build a business that struggles to grow. In this conversation, Jamie Skultety shares why niching down, creating a clear signature offer, and building genuine relationships consistently outperform generic marketing. She explains the biggest mistakes new coaches make, why expertise matters more than certifications, and how a human-first approach to LinkedIn can generate clients without feeling salesy. Whether you're building a coaching business or any service-based company, these practical lessons can help you stand out, attract better clients, and create sustainable growth. If you need a VA to take the busywork off your plate, pop a time on the calendar here: https://bit.ly/4pXcKrZ #BusinessGrowth #Entrepreneur #BusinessCoaching #Leadership #LinkedInMarketing #Sales #Marketing #PersonalBrand #Delegation #VirtualAssistant #LeveragePodcast

The fastest way to lose in business isn't missing a sale—it's losing your customers' trust. Long-term success comes from putting people first, building the right culture, and leading with integrity instead of chasing commissions. Former Marine Austin Kutz shares how military leadership shaped his business, why culture matters more than talent, and how educating clients leads to better decisions and stronger relationships. The conversation also covers hiring for values, mentoring future leaders, modernizing outdated systems, and building a company people genuinely trust. If you need a VA so you can focus strictly on high-value tasks, pick a slot whenever you're ready: https://bit.ly/454rXOi Subscribe for more conversations with entrepreneurs and business leaders. #Leadership #BusinessGrowth #Entrepreneur #RealEstate #Integrity #CompanyCulture #BusinessOwner #CEO #TeamBuilding #Leverage

Most real estate agents don't struggle because they lack leads—they struggle because they depend on someone else's lead pipeline. That dependency limits growth, reduces profitability, and puts your business at the mercy of paid lead providers. Tammie Slay explains why referral-based businesses consistently outperform cold lead generation, how to build influence that creates long-term opportunities, and why AI is raising the standard for every real estate professional. She also shares powerful lessons on financial responsibility, entrepreneurship, and building a business that creates true independence instead of dependence. If you're serious about growing a sustainable real estate business, this conversation is packed with practical insights you can use today. Want the leverage of a VA so you can buy back 10–20 hours a week? Grab a time here: https://bit.ly/4bXo9C4 Subscribe for more conversations with top entrepreneurs and business leaders. #RealEstate #Realtor #LeadGeneration #ReferralMarketing #BusinessGrowth #Entrepreneur #AI #Sales #Leadership #RealEstateAgent

Most business owners don't call a lawyer until there's a problem—and by then, it's often too late. Waiting to protect your business can lead to expensive lawsuits, weak contracts, and costly mistakes that could have been prevented. Attorney Scott Reib explains why legal support should be proactive, not reactive. He shares how subscription legal services, better contracts, flat-fee pricing, coaching, and smart business systems help entrepreneurs reduce risk while scaling with confidence. The conversation also covers AI's hidden legal risks, including why your AI conversations may not have attorney-client privilege. If you need a VA to handle the daily grind for you, pick whatever day works best: https://bit.ly/4yWlQZY Subscribe for more conversations with founders and business leaders. #BusinessLaw #Entrepreneur #CEO #BusinessGrowth #Leadership #LegalAdvice #ScalingBusiness #RiskManagement #BusinessOwner #Founder

Most businesses don't struggle because of a lack of sales—they struggle because the owner becomes the bottleneck. When every decision depends on you, growth slows, profits shrink, and burnout follows. Business coach David Sasson shares practical lessons on delegation, building systems, improving profitability, developing leaders, and using AI to create a business that scales without requiring your constant involvement. If you're a CEO, founder, or business owner looking to build a company that's both profitable and sellable, this conversation is packed with actionable insights. If you're ready to leverage a VA and free up your calendar, hop on our schedule: https://bit.ly/3U9mYcC Subscribe for more conversations on leadership, scaling, hiring, and business growth. #BusinessGrowth #Leadership #CEO #Entrepreneur #BusinessCoach #Delegation #BusinessSystems #Profitability #AIForBusiness #ScalingBusiness

Most businesses don't stop growing because of bad ideas—they stop growing because the owner becomes the bottleneck. This conversation explores what it really takes to move from working in your business to building one that can grow without depending on you every day. From real estate investing and coaching to AI automation, networking, and leadership, the discussion focuses on practical ways entrepreneurs can leverage experience, relationships, systems, and technology to create more freedom and better business outcomes. You'll also hear why finding the right coach can accelerate growth, why building authority opens doors to bigger opportunities, and how AI is changing the way founders operate. If you've ever struggled with delegation, hiring, scaling operations, or buying back your time, this episode offers practical lessons you can apply immediately. Need a VA to give you extra leverage in your business right now? Pick a time that works: https://bit.ly/4brFCT2 Subscribe for more conversations with founders and business leaders. #BusinessGrowth #Leadership #CEO #Entrepreneur #BusinessCoach #Delegation #BusinessSystems #Profitability #AIForBusiness #ScalingBusiness

Most businesses don't lose customers because of a bad product—they lose them because they stop staying top of mind. In this conversation, Turner Leslie shares how automation, personalized direct mail, and consistent follow-up can strengthen customer relationships without creating more work for your team. He also explains why onboarding drives retention, how tracking the right KPIs fuels growth, and why AI and automation should enhance—not replace—the customer experience. If you're looking to improve client retention, build stronger relationships, and scale with smarter systems, this episode is full of practical ideas you can implement today. Ready to add real leverage to your workflow with a dedicated VA? Lock in a quick chat here: https://bit.ly/4z34efc #BusinessGrowth #Entrepreneur #CustomerRetention #DirectMail #MarketingAutomation #Leadership #AI #BusinessSystems #ClientExperience #VirtualAssistant #LeveragePodcast