The Leveraged Business: Earn More, Work Less, Grow Faster

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity.

A common error I find when it comes to developing an engaged and devoted audience is not getting specific about who you're talking with.

In their desire to benefit as many people as possible, most businesses and professional service providers are afraid of focusing on one ideal client. They are concerned that if they are too detailed, you'd miss out on a whole lot of opportunities. As a result, they define their target audience broadly.

If you never focus on specifics, you would miss the chance to demonstrate a true comprehension of the unique wants, difficulties, and objectives of your ideal audience.

You won't experience this, though, if you tune into this three-part series on defining your ideal client avatar and how it helps drive every aspect of your business. In this series, you'll learn how to:

• Attract and enrol more of your ideal customers by first getting clear on your avatar (this is for you whether you're just starting in business or have been at it for years)...

• Find and engage with your best-fit prospects using these key demographic and psychographic filters…

• Avoid time-wasting traps and misconceptions common in avatar work that cause your outreach and marketing to fizzle…

• Boost your confidence and success by developing avatar-based marketing and sales strategies that truly serve your ideal audience…

• …and much more!

For part 1, we'll look at the principles, benefits and process that helps you avoid the common misconceptions and traps business owners can often fall into with ideal client avatar work. Parts 2 and 3 can be found on the podcast site at: http://leveragedbusinesspodcast.com.

Distractions are everywhere. From the decidedly-digital like social media (it is technically work, right?) to the very-analogue (like spying on the neighbours – because you do not need to know that they've ordered pizza again)…there's approximately a billion different ways we can get derailed from our work.

Learning how to stop letting everything, from every ping on your iPhone to the mailman dropping off a package, derail you actually has little to do with willpower–and a LOT to do with the structures, routines, rhythms and environment you work in. Which means, if you truly want to get your most meaningful work done in less time (and with less dings pulling you away from what matters), it is possible.

Sound good? Then this part 2 episode - and the workbook that goes with this two-part series - is just the formula and antidote you need for managing distraction to boost productivity.

Go to the show notes page to listen or read as an article and to download a super cool Distraction Action Productivity Booster Workbook: https://jayallyson.com/podcast/tech-tools-to-manage-email-and-social-media/.

One of the best things about being an entrepreneur Is that you create the rules. While that sounds great on paper, the truth is most of us don't actually have any 'rules' when it comes to how, when or even why we get our most important work done.

Science says it takes us 15-20 minutes to get back into "flow" state once we're interrupted. This means if you're thrown off course by your phone, or your doggo, or your inbox even 4 times a day–you've lost a solid 1.5 hours of work (or more).

Unfortunately, most people blame themselves for this. They dub themselves lazy, unmotivated, or think just need to "have more willpower."

But the truth is actually a lot less sinister (and self-blame-y). All you have to do is make a few key tweaks to how, when and where you work–and you'll be able to tap into your brilliance in a snap, keep distractions at bay all day and finally get your deep work done and dusted. The good news is that it's not nearly as hard as you might think. And the results are pretty incredible.

Go to the show notes page to listen or read as an article and to download a super cool Distraction Action Productivity Booster Workbook. http://jayallyson.com/podcast/managing-distractions/.

If you're looking to improve sales conversions for your consulting, coaching or training business, in today's episode we'll discuss one of the most crucial aspects of client conversion - the discovery session. We'll explore effective strategies to pre-qualify potential clients, speak with confidence, understand your value, and ask for the sale.

So, if you're ready to rock your discovery sessions, get more clients signing up to your program or service, and make more sales, this is a great episode to dive into!

I take you through seven strategies that will really ramp up your results in sales conversations. Now if you're selling into organisations, this is likely to be a few conversations, and not necessarily with one individual, so bear that in mind. But many of the principles, steps and forms of words I'll be covering are the same.

You'll learn how to pre-qualify potential clients, craft an effective call structure, speak with confidence and know your value. And I'll walk you through the art of asking for the sale and my top way of asking that always gets a YES.

Then we'll go into handling objections with confidence and what to do when you get a yes, maybe or no as the outcome of your discovery session.

If you want to accelerate your business journey, book a free discovery call with me via http://jayallyson.com/contactme/ and we'll talk through where you're at, what you need and whether the Leveraged Business Accelerator coaching program is a good fit for you. See what I did :-)

This is the second of a two-part series focusing on successful product launches. In part 1, we looked at the four types of product launch strategies, where we explained how anyone can get started and test their product idea, no matter what stage of business or experience with launching, before widening into a more involved promotional campaign.

Now, in this second episode, I walk you through 10 essential steps to take when launching your product. From identifying your target audience to encouraging and motivating those helping you, these steps will help you create a solid foundation for your product launch.

Whether you're an experienced entrepreneur or just starting out, you'll definitely pick up some valuable insights and tips to help you successfully launch any product.

For a free checklist to support you with creating and implementing and evaluating your product launch strategy, go to http://jayallyson.com/isuccess/product-launch-checklist/.

Launching a new product can be an exciting, yet challenging experience. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. You're going to need one of four product launch strategies that allow you to progessively build momentum and muscle for launch campaigns.

For my iSuccess programs, I've always tended to do soft launches and enrolling a small group at any given time. For instance, the Leveraged Business Accelerator – because it isn't a curriculum-based programme. It's a structured process for strategic review, planning and coaching for each client, from where we create a customised 90-day action plan. Because of this format, I open up spots when I know I can give my coaching clients the time needed between other commitments.

In this episode I'll be walking you through four types of launch and talking about general good practice, my experiences of launching, supporting launches and being a participant in a launch.

Then in part 2, we'll go through ten critical steps that will help you create a solid foundation for your product launch success. Whether you're an experienced entrepreneur or just starting out, you'll definitely pick up some valuable insights and tips to help you successfully launch any product.

To learn more if The Leveraged Business Accelerator is a good fit for the business growth you're looking to achieve and the challenges you're facing, book a free 30-minute strategy discovery call at http://jayallyson.com/contactme/.

Episode show notes and to read as an article, go to http://jayallyson.com/podcast/.

Identifying the right business support for your strategic growth needs is crucial to achieve a good return on your investment of time, energy and money.

Here's the second instalment of my two-part series on decoding the consultant vs coach dilemma where we'll think about what professional practices attract you as the customer.

In part 1, we focused on the consultant vs. coach dilemma through the lens of our own business – what to call ourselves and why it matters. We explored the notion of professional identity, where it comes from and how it shapes our values, approach to our work as well as our business brand and marketing. I gave you four practical ways to move across roles to serve your clients in the best possible manner.

Another angle I want to come at this is, the focus of this episode, is to help you think through what your own needs in business are. Do you look for a coach but actually need or prefer a consultancy or thought partner type arrangement? Or are you looking to hire a consultant but actually need a bit of personal coaching to ensure you achieve your goals in the fastest, smoothest possible way?

In a sea of professional identities where there's tremendous variation in skills, experience and practice, that brings ambiguity and no 'one-size-fits-all', how do you perceive the different roles and value when you're looking for who to work with? When you're looking for support, whether it's for your business or life or relationship or health, how do these different professional identities and labels affect how you see their expertise? How do you know which kind of support your business really needs?

That's what we'll cover in this second episode of the two-part series. As you learned in part 1, these roles can sometimes blur or overlap. When you have a coach who's adept at moving between roles and practices, you'll go much faster by achieving your objectives in the most effective way.

When you think about it from this angle, you may see the "dilemma" with fresh eyes – and can actually turn it into an opportunity, a unique selling point You are able to re-examine what you call yourself from your ideal customer's point of view.

Resources and further support can be found in the show notes for the episode via http://leveragedbusinesspodcast.com.

Would you like to work with me over the next few months?

• Do you want to get clarity on your business idea and run a pilot program or service?
• Do you need to inject some momentum in your business game plan?
• Are you looking for specific ways to accelerate your growth, such as pump up the volume on your marketing, have more effective sales calls, raise your prices or scale your delivery?

My 90-day Leveraged Business Accelerator is all about finding the strategy that's going to really move the needle and up-level your business and grow your revenue.

Get started with a deep dive strategy call to see if my hybrid consulting-coaching-tech combo expertise matches what you want from a business partner.

Book your Digital Roadmap Session at http://book.jayallyson.com/strategy

Consulting and coaching are both focused on helping to solve problems, and bringing about change and improvement. So why do we talk about the consultant vs coach dilemma?

The difference between a consultant and a coach as a professional identity is not really about what is achieved, but how it is achieved. Yet, I feel there are some nuances that aren't as easily explained by the typical distinction of a directive vs non-directive approach.

Choosing a professional identity in business is not just a nuance – it can be critically important. That's because what you call yourself predicates the approaches we take when working with clients.

Deciding to call yourself consultant vs coach can significantly impact your success attracting the right clients to your business. Likewise, if you're looking for business support, which one would you be more inclined to look for?

But what if you choose to see the consultant vs coach dilemma as an opportunity or choice rather than as rigid or a tension? In this two-part series, we'll explore the consultant vs coach "dilemma" through the lens of professional identity and what it means for your business practice and your clients' understanding of what you do for them.

In this first part 1, for this episode, I'll be talking about choosing the right label for your brand positioning, this is something you'll need to consider carefully.

First, we will look into what the main differences are between consulting and coaching, what exactly is behind the consultant vs coach dilemma, and why it matters.

Second, you'll learn four key practices you can use in your client relationship that can enable you to move seamlessly between roles when working with a client.

Resources and further support can be found in the show notes for the episode via http://leveragedbusinesspodcast.com.

Would you like to work with me over the next few months?

• Do you want to get clarity on your business idea and run a pilot program or service?
• Do you need to inject some momentum in your business game plan?
• Are you looking for specific ways to accelerate your growth, such as pump up the volume on your marketing, have more effective sales calls, raise your prices or scale your delivery?

My 90-day Leveraged Business Accelerator programme is all about finding the strategy that's going to really move the needle and up-level your business and grow your revenue.

Get started with a deep dive strategy call to see if my hybrid consulting-coaching-tech combo expertise matches what you want from a business partner. Book your Digital Roadmap Session via the short link book.jayallyson.com/strategy.

The C-Suite is a group of high-level executives who are responsible for making strategic decisions for an organisation.

As a business leader or sales professional, connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services.

In this episode (and the article you can read as well), we will explore ten key levers for success in connecting with C-suite executives and selling into organisations. These centre around understanding their strategic priorities and tailoring your pitch to meet their needs.

We will also look at ways you can avoid common mistakes that service providers and even trained sales professionals make when trying to sell into organisations and provide actionable steps for success.

Grab my free Get Corporate Clients Checklist to help you build out your B2B sales process to get corporate clients consistently: https://jayallyson.com/isuccess/6-steps-client-acquisition-checklist/.

As business owners, we are constantly challenged to balance getting clients with serving clients. If you stop one to do the other, it keeps you on the revenue rollercoaster – that cycle of feast and famine, peaks and dips that create stress and struggle in your business and your life.

If you haven't got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaster. In this episode, I take you through one of three scenarios, what you need to focus on to improve business growth and how to achieve success.

Or maybe you've done TOO well bringing new clients in, and you're working flat out and struggling to cope with delivering the work at the quality you want, and your clients expect.

Before you arrive at a balanced business where marketing, sales and delivery are all leveraged and in flow, you'll undoubtedly have to cross some choppy seas to reach calmer water on the other side.

The success framework I use with my clients when we do a business diagnostic aligns with the stages of business and provides a way of looking at where the bottleneck lies as a driver for strategy and performance improvement.

Grab my self-assessment workbook and my three boat scenarios exercise, available via the show notes page at http://jayallyson.com/podcast/consistent-client-flow/.