The Leveraged Business: Earn More, Work Less, Grow Faster

For most small business owners, self organisation working from home feels like a challenge, right?! All those distractions, people interrupting you because 'well, you're there'. Yet you'll be amazed at how much more productive you are when you learn to set boundaries.

In this episode, the final part of this three-part mini-series, you're going to learn some very pragmatic ways to implement the self organisation plan you create from the first two parts. Getting good at self organisation a real game changer for protecting your space, improving your work flow and increasing productivity for your business.

Let's dive right into part 3 … and I'll be sharing my free checklist so you'll have a handy resource with all 21 Ways to Organise Your Life, Homeworking and Routines for More Fun, Flow & Freedom on the show notes page at http://jayallyson.com/podcast/self-organisation-working-from-home/.

Second of three parts focusing on work from home self-organisation to create fun, flow and freedom in your business for less stress and more life balance.

In this episode, I take you through a whole list of practical ways you can reduce stress working from home, set some boundaries around your personal and work routines, and create a greater sense of control and life balance. Some of these may seem obvious, but are we actually sticking to them or enforcing them?

If we're able bring some order to what makes us ineffective or anxious, we can start to feel more in control of all the things we juggle, which makes us more confident in our business decisions, and more energised. We feel in control because we acknowledged the breakdowns we were having with our lack of routines. We will feel accomplished because simple changes were easy to make, and we will see immediate results. No more spinning our wheels…simple routines to the rescue.

Optimising your life is about finding the most efficient way to organise yourself so you can actually enjoy life instead of feeling like you're on the never-ending treadmill to nowhere. With systems, routines, and habits in place you can learn how to have fun again because you have faith in your plans.

If you want this upcoming year to be your best ever, grab a spot working with me in our Leveraged Business Accelerator. Places are genuinely very limited. To discuss and/or apply, book a free strategy discovery call to get some clarity on your best next steps for business growth and what support you need to get you there. http://jayallyson.com/contactme/scheduler/

Kicking off a brand-new mini-series, where we'll deep dive on self-organisation and how to empower yourself and your business, especially if you're feel so totally maxed out you just can't focus on high level strategic leveraging stuff.

Over three episodes, we're going deep into self-organisation: from self-management to self-care, I'm going to be sharing 21 ways you can organise your life, home office and routines to create more fun, flow and freedom in your business.

We'll look at how to set things up so you can really power through everything you need to get done, and want to get done, without burning yourself out, so that it's sustainable.

We focus on ways to de-stress your personal life so your business life isn't cluttered with distractions. Who can relate to working from home and you suddenly remember the wet laundry is still in the washing machine? Have you ever ended your day only to realise you never pulled anything out of the freezer for dinner. What about when you're so maxed out, you can't focus properly?

Over three episodes, I'll be sharing a set of practical tactics to develop your super powers for self-organisation working from home, so you have space and focus for strategic planning as well as building more leverage for future growth.

In this episode, part 1 or 3, we guide you through steps for solving that typical dilemma of working ON the business while continuing to work IN the business, as well as everything else you have going on in your life.

For further resources and support, go to http://jayallyson.com.

The primary goal when you create leverage for scaling your business is sustainability, both in terms of dependable revenue growth and ROI.

When you're starting out there are lots of way that you are simply leveraging your expertise – be that brand positioning, strategic marketing, operational improvement, curriculum innovation. Your objective is to create a product or service people want and work out how you can best take that to market.

In regards to marketing, sales and delivery, creating leverage is the central tenet to successful scaling. There are key points of leverage you can work on across every dimension of your business architecture from using digital tools to outsourcing and hiring to get more done without you doing all of it.

Be it solo business owners, small businesses or large corporate organizations, in a nutshell, I help people create leveraged strategies and harness digital technology, so they can work smarter not harder, because that's what gives you the freedom to move to the next level of business growth.

In this episode, we'll explore a framework for next level business growth and go through some of the practical things you can do to get yourself there.

Book a strategy discovery call with Jay Allyson to identify your current constraints and opportunities to growing and scaling your business: http://belandaconsulting.as.me/discoverycall.

If you regularly get people introducing you to other people they think you can help, then you have a good likelihood of success creating a referral strategy to generate warm leads for your business.

These prospects are typically more receptive, trusting and responsive than other new leads coming into your business. But also, even taking account of a small commission or finder's fee, they aren't costing in terms of the marketing and advertising you do for your own lead generation.

So it pays to pay attention to how you routinely ask for referrals and how you can make it easy for people to refer, recommend and share positive feedback about you.

The referral experience needs to be a natural and simple process for your clients. In this episode, we'll walk through some key principles and practices to make your referral strategy successful:

- What is A Business Referral

- How Does Referral Marketing Work?

- Why Focus on Getting Referrals

- Creating a Strong Referral Network

- Architect a Simple Client Referral Process

- Leveraging technology to support referrals

- How to Develop a Referral Mindset

- 10 Tips to Get More Business Referrals

Resources and links available in the shownotes at http://jayallyson.com/podcast/creating-a-referral-strategy-to-grow-and-scale-your-business/.

This episode is the 3rd and final part of my three-part series where we're navigating the B2B sales process.

In this mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It's a process that has served my business very well.

Part 3's episode it's all about how FOLLOW UP IS FORTUNE. Here, in this last instalment, we cover the last two steps of six focusing on presentations (or pitches) and how to be persistent without turning into a pest.

And there's another 7th dimension that runs across all six steps, which helps you go after bigger contracts – so stay tuned.

Further resources and support available in the show notes, and you can grab my 6 steps checklist to help you build out your process: http://jayallyson.com/isuccess/6-steps-client-acquisition-checklist/.

How do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses? Most consultants and coaches are experts in their subject matter or field of practice, but hate the whole promoting, prospecting and pitching part of running their own business.

In this 3-part mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It's a process that has served my business very well.

Here in part 2, we continue through steps 3 and 4 of the six steps, talking about prospecting and proposals. I'll be saying more about the order of play and the mistake most consultants make starting in the middle, jumping into steps 3 or 4 and even 5 without the necessary prep work.

Further resources and support available in the show notes, and you can grab my 6 steps checklist to help you build out your process: http://jayallyson.com/isuccess/6-steps-client-acquisition-checklist/.

How do you position yourself to become one of the "fortunate" professionals who consistently get corporate clients and build lucrative B2B businesses?

In this mini-series, over three short episodes, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It's a process that has served my business very well.

The B2B sales process follows the same general principles as any marketing and sales to consumers. You still need to get clear on the ideal client, position yourself and what you offer as a match to their most pressing needs. But you also have to think specifically about the pain points and needs at the organisational level as well as the people you deliver to 'on the ground'.

In part 1, we start by setting out the landscape of the B2B marketplace and talk through what is and isn't B2B in terms of the pay-offs and then talk through the critical first step of positioning yourself for success and building a pipeline.

What you'll learn as I go through these steps are:

1. How to do your market research and due diligence
2. How to craft your offer around their specific needs and challenges
3. The easiest programs and services to offer (especially starting out)
4. What things you worry about that you don't need to worry about
5. How to price your programs so you start as you mean to go on
6. How to prove you can deliver even if this is your first client
7. The most crucial first step to do at this time.

Further resources and support available in the show notes, and you can grab my 6 steps checklist to help you build out your process: http://jayallyson.com/isuccess/6-steps-client-acquisition-checklist/.

In this episode, you'll learn how to how to stop undercharging and overdelivering with easy authentic pricing strategies for consulting and coaching service providers.

For professional service businesses, what to charge might just be the most stressful decision you ever have to make, especially if you're new to business.

For professional service businesses, what to charge might just be the most stressful decision you ever have to make, especially if you're new to business. There are a lot of moving parts to consider to create a really solid pricing structure, so stay tuned for today's episode, because we're going to nail down the key strategies you can employ to get to that magic number.

Working it out can feel like puzzle you can't easily solve. You've got the competition to consider, your own skill set, the price you place on your own value for your expertise, the perceived value of what you do and deliver, what your market will pay, your location, and a host of other variables.

In this episode/article, I'll be taking you through some easy pricing strategies to determine your rates, the real way to sell high-priced programs and services, why you should never discount your rates and what to do instead, and when to raise your prices and when not to.

And then finally, I'll share how to stop undercharging and overdelivering in your consulting or coaching services. If you want to discuss your fees like a pro so you can feel confident and proud about charging what you're worth, make sure you listen all the way through.

Links and further support available in the show notes at http://jayallyson.com/podcast/pricing-strategies-for-consultants-and-coaches/.

In this Q&A with Dr Jay episode, I'm tackling effective CEO succession planning. It may seem high level, and certainly it doesn't come up often in my client work, but it should. Because many small business owners simply aren't prepared for when they need to take themselves out of the business. This isn't just about retiring or planning for retirement, it could be anytime – from a sudden illness or just you want to take an extended trip and want to be free to enjoy it. As CEO, succession planning is the ultimate continuity. It means that if you have to leave, or when you decide to leave, there is someone else who is prepared to step in to keep things running smoothly, and ensure future legacy and growth.

Questions I cover include:

• What is succession planning and why you should be thinking of it ahead of time?

• What's involved in effective CEO succession planning and where do I start?

• What are the benefits of internal talent management?

• How and when to get started planning my succession?

Links and images mentioned are in the episode show notes you can access via http://leveragedbusinesspodcast.com.

For a free and confidential business strategy conversation, book a call with Jay via http://belandaconsulting.as.me/discoverycall.