The LFG Podcast

Tune in this week for an episode with Brandt Bodamer, CEO of Adduro, to learn about TV and audio streaming advertising for franchises.

From budget to targeting to incorporating it into your performance marketing strategy.

We also share franchise news, our Franchise Royals of the episode, and share upcoming franchise events.

Connect on LinkedIn:

• Connect with Liane

• Connect with Michael

• Connect with Brandt

This episode is brought to you by:

• Franchise Ninja

• Adduro

• Utopia Experience

• Franchise Assembly

• The National Franchise Show

Music for this episode is by Andrey Rossi

Tune in this week for an episode with Jimmy Weeks, Founder of Internet Strategy Labs, to learn about measuring the right franchise development analytics for your system.

We also share franchise news, our Franchise Royals of the episode, and share upcoming franchise events.

Connect on LinkedIn:

• Connect with Liane
• Connect with Michael
• Connect with Jimmy

This episode is brought to you by:

• Franchise Ninja
• Adduro
• Utopia Experience
• Franchise Assembly
• National Franchise Show

Music for this episode is by Andrey Rossi

Tune in this week for an episode with Michael Hyam, Franchise Show Director at National Event Management and Co-Founder of Franchise Assembly. 

He’s sharing strategies to succeed at franchise trade shows, proper preparation, and effective follow-up post-event.

We also share franchise news, our Franchise Royals of the episode, and upcoming franchise events.

Read Michael’s blog post: https://franchiseassembly.com/2026/09/10/win-at-franchise-trade-show/ 

Connect on LinkedIn

• Connect with Liane
• Connect with Michael

This episode is brought to you by:

• Franchise Ninja

• Franchise Assembly

• The National Franchise Show

Music for this episode is by Andrey Rossi

Join Liane Caruso of Franchise Assembly and Ingrid Schnieder of Train In Your Lane for a featured chat about all things Franchise Marketing Live (coming up soon - November 2026), AI education, and the Masterclass Ingrid is teaching at the event.Interested in joining for FML and the AI Masterclass? Learn more and get registered at: http://franchisemarketinglive.com/

Tune in this week for an episode with Ali Kraus, Chief Marketing Officer of Benetrends, to learn about funding franchises and building a thriving community in the franchise industry.

Ali knows a lot about both areas and shares some really great steps to take to thrive in franchising.

We also share franchise news, our Franchise Royals of the episode, and upcoming franchise events.

Connect on LinkedIn

• Connect with Liane
• Connect with Michael
• Connect with Ali

This episode is brought to you by:

• Netsertive
• Franchise Ninja
• Franchise Assembly
• The National Franchise Show

Music for this episode is by Andrey Rossi

Tune in this week for an episode with Gavin Flynn, Partner & Acquisition Manager at Logical Position, to learn about how to get franchisees found in the age of AI overviews.

Search is changing rapidly, and Gavin is here to share solutions!

We also share franchise news, our Franchise Royals of the episode, and upcoming franchise events.

Connect on LinkedIn:

• Connect with Liane
• Connect with Michael
• Connect with Gavin

This episode is brought to you by:

• Netsertive
• Franchise Ninja
• Franchise Assembly
• The National Franchise Show

Music for this episode is by Andrey Rossi

Tune in this week for an episode with Wendy Winder, Chief Strategist at Ray Strategic Marketing, to learn about building a strong brand foundation and how to position your brand using the 3-4 pillar method.

We also share franchise news, our Franchise Royals of the episode, and upcoming franchise events.

Connect on LinkedIn

Connect with Liane on LinkedIn

Connect with Michael on LinkedIn

Connect with Wendy on LinkedIn

This episode is brought to you by:

• Netsertive
• Franchise Ninja
• Franchise Assembly
• The National Franchise Show

Music for this episode is by Andrey Rossi

Tune in this week for a great conversation with Greg Morrell, CEO of Tidehouse, to learn all about why franchise brands are frustrated with their marketing agencies and how we can address this problem.

We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.

Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠

Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠

Connect with Greg: linkedin.com/in/gregmorrell/

This episode is brought to you by…

Netsertive: netsertive.com 

Papirfly: papirfly.com 

Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ 

The National Franchise Show: franchiseshowinfo.com

| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Tune in this week for a great conversation with Katherine LeBlanc of Apollo CMO to learn all about the fran dev blind spot.

Learn where the marketing gap breaks franchise sales. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.

Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠

Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow

⁠⁠⁠⁠Connect with Katherine LeBlanc: linkedin.com/in/katherineleblanc

This episode is brought to you by…

Netsertive: netsertive.com

Papirfly: papirfly.com

Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠

The National Franchise Show: franchiseshowinfo.com

| Music by Andrey Rossi | Podcast Produced by Belle White Creative

Join Liane Caruso (Co-Founder, Franchise Assembly and HelloCMO), Aditya Varanasi (CEO & Founder of Awarity) and Pat O'Toole (CMO of Unleashed Brands) as they explore the full funnel approach to today's digital marketing landscape and what happens when you ignore top of funnel and brand awareness marketing. 

They discuss:

- Meet the customers where they are in their journey  - how the upper funnel creates shortcuts to you. 

- How upper-funnel channels build brand awareness, trust, and conversions with less effort with a larger audience.

- The growth-limiting features of last-click attribution and performance-only strategies

- How leading franchise brands are balancing demand generation with lead generation

- What modern marketers should rethink as AI and consumer behavior reshape the funnel